The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

1000 Skills Conference: Day One Recap

Day One • 219 implied HN points • 25 Sep 20
💼 Business Marketing
  1. The 1000 Skills Conference Day One focused on building fundamentals and strategies for businesses.
  2. Key insights included the importance of expanding networks, adding value, and focusing on personal growth.
  3. Recommended resources to arm attendees for success included books and podcasts on branding, financial literacy, and wealth creation.

The Ultimate Framework to build your Ideal Customer Profile for SaaS startups.

Startup Business Tips 🚀 • 108 implied HN points • 21 Oct 23
💼 Business Marketing
  1. The Ultimate Framework for building an Ideal Customer Profile includes defining the ideal company and personas in detail.
  2. To build your ICP, analyze CRM data, product analytics, create a Dream 100 list, do market testing, research communities, and get qualitative feedback from sales calls.
  3. Creating an Anti Ideal Customer Profile can help in identifying personas and companies that do not align with your business due to various reasons.

Unlocking the Power of Freemium

Platform Papers • 19 implied HN points • 08 Nov 23
💼 Business Marketing
  1. Freemium apps can boost sales of their paid versions by providing a sample for users to try before committing to a purchase.
  2. The availability of a free version can improve the discoverability of a paid app, especially in categories with a smaller number of apps.
  3. When designing freemium apps, developers should carefully balance free and premium features to ensure there is a significant difference to motivate users to upgrade.

How Cadillac Secured Its Spot As F1's 11th Team

Huddle Up • 35 implied HN points • 02 Dec 24
🎾 Sports Marketing
  1. Formula 1 is hugely popular, attracting over 1.5 billion viewers each season. This means millions of fans are tuning in to watch races and follow their favorite teams.
  2. Top drivers earn impressive salaries, with some making over $50 million a year. This shows just how lucrative the sport has become for those at the top.
  3. Cadillac is joining the Formula 1 team lineup as the 11th team, highlighting the continued growth and interest in the sport from major automotive brands.
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Super Bowl vs Valentine vs Duolingo's death — The best of brands and marketers

The Social Juice • 26 implied HN points • 15 Feb 25
💼 Business Marketing
  1. Marketing can feel really fast and crazy, especially with big events like Valentine's Day and the Super Bowl happening at the same time. It’s like a mix of excitement and chaos.
  2. Testing different email times for newsletters can help find the best way to reach more readers. It’s all about experimenting to see what works better.
  3. Investing attention in good content is important, just like spending money wisely. When you pay attention to quality, it pays off in the long run.

Keep Going University: How to Manage Change

Startup Strategies • 14 implied HN points • 05 Jun 25
💼 Business Marketing
  1. Failure is not just a one-time event; it's a journey with lessons learned at every stage. The longer you wait to reflect on your mistakes, the more you understand them.
  2. Quick experiments are key. By running small tests, like $100 ad campaigns, you can find out what doesn't work faster and avoid wasting resources.
  3. Adapting and learning from failure is more important than trying to be perfect. Embrace the process and keep trying even when things get tough.

Brewed to Order: Starbucks, CosMc’s, and the Latte-est Trends in Mass Customization

Gad’s Newsletter • 38 implied HN points • 11 Nov 24
💼 Business Marketing
  1. Starbucks is changing its approach to customization by simplifying its menu. The new CEO wants to speed up service and reduce wait times, focusing on efficiency for customers.
  2. CosMc’s offers a wide variety of pre-set drink options, allowing customers to enjoy new flavors without the need for complex ordering. This appeals to those who want variety but don't want the hassle of endless choices.
  3. Mass customization means balancing individual preferences with operational efficiency. Companies like Starbucks and CosMc’s illustrate different strategies to meet consumer demands while managing service speed and complexity.

Online attribution is dying. Clicks are dying. What should you do about it?

Nail It and Scale It • 1 HN point • 05 Aug 24
💼 Business Marketing
  1. Online attribution isn't dead, but it's getting trickier. You might still be able to track how your ads are performing, especially if you're spending less than $10k a month.
  2. It's important to set up proper tracking for your marketing efforts. Tools like call tracking and unique landing pages can help you see where your customers are coming from.
  3. When attribution is tough, consider using estimates or lift analysis. These methods can help you guess how different marketing efforts contribute to sales, even if it's not perfect.

Merch Alert! Fight to Repair Shop Now Open.

Fight to Repair • 39 implied HN points • 25 Sep 22
💼 Business Marketing
  1. You can support Fight to Repair by purchasing t-shirts, mugs, and books from their shop.
  2. The Fight to Repair shop offers t-shirts, mugs, and a bookshop with recommended reads for right to repair advocates.
  3. Farmers have a special 'DUCK FEERE!' shirt and mug that supports their right to repair their equipment.

Herding in Queues: Why we Can’t resist Long Lines for Bagels

Gad’s Newsletter • 32 implied HN points • 23 Dec 24
🍲 Food & Drink Marketing
  1. People often wait in long lines for things like bagels because they believe that if a lot of others are waiting, then the product must be really good. This is called social proof.
  2. Even though waiting can be frustrating, many customers think the experience is worth it. They might feel like they're part of something special when they join a long line.
  3. Humans tend to mimic what others want rather than deciding for themselves. This means our desires can be influenced by seeing others enjoy something, like delicious bagels, leading us to wait in line too.

What happened in marketing: Amazon dethrones Walmart, NikeSKIMS & Big Tech vs EU

The Social Juice • 24 implied HN points • 24 Feb 25
💼 Business Marketing
  1. Amazon has now surpassed Walmart in quarterly revenue, making it a leader in sales with $187.8 billion. This is the first time Amazon has taken the top spot over Walmart.
  2. Nike has joined forces with SKIMS to launch a new brand aimed at women, which shows their effort to attract new customers and expand their market.
  3. Big Tech companies are facing challenges in Europe, as governments push for stricter regulations, impacting how these companies operate in the region.

What happened in marketing: TikTok's last chance, ChatGPT hotline and LinkedIn's campaign manager makeover

The Social Juice • 31 implied HN points • 22 Dec 24
💼 Business Marketing
  1. TikTok is facing potential bans as the US Supreme Court considers a case about it. Companies are trying to find ways to keep users engaged despite the uncertainty.
  2. ChatGPT has launched a hotline, allowing people to interact with AI in new ways, which could change customer service and support.
  3. Platforms like LinkedIn and Instagram are updating their features to help marketers better reach their audiences, including new ad tools and insights.

Implicit measures in UX

UX Psychology • 99 implied HN points • 11 Oct 21
🕹 Technology Marketing
  1. Self-report methods like questionnaires and interviews are commonly used in UX research, but they have limitations due to factors like social desirability bias and limited introspection.
  2. To fully understand user experience, it's important to consider unconscious motives like emotions and implicit attitudes, which can be measured using implicit techniques such as the Implicit Associate Test (IAT).
  3. Implicit measures, like the IAT, provide insights into unconscious processes influencing behavior, and can offer additional valuable information in UX research compared to traditional explicit measures like questionnaires.

Lululemon's $50B+ Apparel Innovation

SatPost by Trung Phan • 90 implied HN points • 08 Dec 23
💼 Business Marketing
  1. Chip Wilson pioneered the athleisure industry by solving clothing problems like the 'camel-toe issue'.
  2. Lululemon's success came from addressing the need for functional and fashionable female athletic apparel.
  3. Wilson's focus on vertical retailing and product innovation led to Lululemon's growth in the athleisure market, including solving unique design problems like the 'ball-crushing' issue with the ABC pants.

🤔 What's next?

Turnaround • 39 implied HN points • 19 Sep 22
💼 Business Marketing
  1. The author shares personal updates including changing jobs, buying a car, and family news.
  2. The author stopped several podcasts and writing commitments due to a new demanding job in the crypto industry.
  3. The author promotes a daily crypto newsletter for readers interested in simplified updates on the industry.

✅ Monday briefing: Accidental managers

Wadds Inc. newsletter • 19 implied HN points • 23 Oct 23
💼 Business Marketing
  1. Many managers are promoted without proper training, which can hurt business performance. It's important for organizations to invest in management training.
  2. Good management leads to happier employees and better productivity, while bad management can cause stress and make people want to leave their jobs.
  3. The lack of training for managers is linked to lower confidence and worse skills in handling change and issues, showing how training can help improve their performance.

Here comes Tesla's Cybertruck...

Jon’s Newsletter • 19 implied HN points • 22 Oct 23
💼 Business Marketing
  1. Tesla's Cybertruck will officially launch on November 30th, after four years since the first prototype was shown. It's been a long wait, and the design changes led to new manufacturing processes.
  2. There is huge demand for the Cybertruck, with over one million reservations already. However, it might take a year to a year and a half for it to start making significant money for Tesla.
  3. Analysts predict Tesla could sell between 75,000 to 250,000 Cybertrucks per year by 2025, potentially bringing in up to $30 billion in revenue if sales reach Musk's higher estimates.

Luckin's Revival

Tech Buzz China Insider • 39 implied HN points • 16 Dec 22
💼 Business Marketing
  1. Luckin Coffee's comeback after a massive fraud scandal has been remarkable, with the brand's success being attributed to factors like effective self-operated stores and new product development.
  2. Luckin has seen notable growth in profitability with strategies like focusing on self-operated stores outside Tier 1 cities and implementing a successful franchising model.
  3. Luckin's rebound involved various adjustments including improving customer relationship management, expanding product offerings, and enhancing brand control to reach profitability.

The Points Guy

Net Interest • 81 implied HN points • 12 Jan 24
💼 Business Marketing
  1. Frequent flyer programs are a big business that started as a way to retain customers.
  2. Airlines uniquely benefit from loyalty schemes by catering to both business and leisure customers, offering perishable products, and providing various service tiers.
  3. Points schemes generate money through ticket sales, partnerships with card companies, and marketing services.

What happened in brand and agency: WPP struggles, Instagram & AdTech vs Sensitive Content and Fashion Week

The Social Juice • 22 implied HN points • 02 Mar 25
💼 Business Marketing
  1. WPP is facing tough challenges, highlighting the pressures in the advertising industry. This might mean changes for many companies and advertisers in how they operate.
  2. Instagram recently dealt with backlash over graphic content on its platform. This shows the ongoing struggle between user experience and ad tech, as brands seek engagement without alienating users.
  3. Building a strong community around a brand is key. Companies should nurture their audiences, allowing them to engage and share value, making the community feel connected to the brand itself.

What they don’t teach you in coach training (but probably should)

The Ask Newsletter — by Ellen Donnelly • 25 implied HN points • 29 Jan 25
💼 Business Marketing
  1. Many coaching programs focus on pure coaching techniques, but real clients often want specific advice and solutions to their problems. Coaches need to understand this difference to succeed.
  2. Combining coaching with mentoring can be valuable. Clients appreciate a mix of self-reflection and practical guidance to achieve their goals.
  3. Success in coaching comes from really knowing your clients’ needs and being flexible in your approach. Building relationships and offering direct help can lead to better outcomes.

How we built a business out of recession - chapter 31 - back the fuck off

The ZIPster • 26 implied HN points • 24 Jan 25
💼 Business Marketing
  1. Board meetings can get crowded and political, causing frustration among members. It's important to keep discussions focused and ensure everyone feels heard.
  2. Adapting to new ideas, like a data product, can help a company stay competitive. Valuing data is essential for creating new revenue opportunities.
  3. Conflict can arise when leadership roles and ideas clash. It's crucial to stand firm on important decisions to protect the team's vision and goals.

S2 E2: From Stone Sculptures to Building Cities - Focussing on the Bigger Picture

CAUSL Effect • 19 implied HN points • 09 Oct 23
💼 Business Marketing
  1. Focus on details is important, but remember to see the bigger picture too. Each person's work should fit well into the overall goals of the team or company.
  2. Like the sculptures on the Arc de Triomphe tell a story, all parts of a project should connect to create a clear message for the audience.
  3. Using self-serve tools can help teams get quick insights. This lets everyone focus on the important work that benefits the entire organization.

Brief note on innovation, distribution, and moats

Logos • 19 implied HN points • 09 Oct 23
💼 Business Marketing
  1. Strong distribution is more important than complex technology. It's hard to get your product in front of people, even if you have a great product.
  2. Startups often succeed not because of better tech, but by disrupting market rules. They reach new customers by using different methods that big companies might overlook.
  3. While tech complexity can show growth potential, it doesn't guarantee a competitive edge. Companies need to innovate to keep up, but that innovation doesn't have to be super complicated.

✅ Monday briefing: A new #PRstack book will review AI in PR tools

Wadds Inc. newsletter • 19 implied HN points • 09 Oct 23
💼 Business Marketing
  1. A new book about AI in public relations will be released soon. It focuses on how AI can help in marketing and PR tasks.
  2. The book includes insights from developers and covers more than 20 AI tools. This aims to help professionals use AI more effectively in their work.
  3. The BBC is being careful with how it uses AI, focusing on human creativity and transparency. They have set principles to guide their use and tackle risks like disinformation.

How I reached 1000 followers on my blog after a few months?

layoffpreneur • 19 implied HN points • 22 Feb 23
💼 Business Marketing
  1. Understand what readers on Medium are looking for - authenticity and real stories rather than generic content.
  2. Avoid promoting your posts externally on Medium to focus on reaching subscribed members and maintaining a good read ratio.
  3. Maintain consistency in publishing new posts, set realistic goals, and write for a specific niche to engage followers effectively.

Meta's surrender, Walmart brand refresh and Heineken's brand genius

The Social Juice • 26 implied HN points • 14 Jan 25
💼 Business Marketing
  1. Meta's recent changes haven’t affected most businesses because their content moderation was already lacking. Many users are concerned about hate speech and adult content getting out of control as Meta steps back.
  2. Walmart is refreshing its brand with small changes to appear more friendly, but it's more about their recent collaborations and less about a big transformation. This reflects the trend of brands wanting to look welcoming without really changing much.
  3. Heineken is working hard to connect with Gen-Z by addressing loneliness and promoting a positive drinking culture. Their creative campaigns are helping them stay relevant, even as younger audiences trend towards less alcohol consumption.

Marketing to moments.

Nate is Learning • 19 implied HN points • 14 Apr 23
💼 Business Marketing
  1. Marketing around moments is a key strategy in marketing.
  2. College campuses offer numerous opportunities for brands to engage with students.
  3. Aligning marketing efforts with campus events and cultural attention can boost brand awareness.

What is Wrong in Blockchain Marketing: The Builder Effect

Athena Scale • 19 implied HN points • 08 May 23
🕹 Technology Marketing
  1. The network effect in blockchain marketing plays a crucial role in attracting users.
  2. In blockchain, the builder's effect emphasizes that the value of a product increases with the quality of the builders on it.
  3. Blockchains should focus on attracting new developers to their space to build better products and increase their value.