The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

How Temu’s semi-managed model could change everything …

Tech Buzz China Insider • 2 HN points • 11 May 24
🕹 Technology Marketing
  1. Temu's semi-managed model could have significant impacts on the e-commerce landscape, serving as a stepping stone to potential future developments.
  2. Temu is strategically reducing its reliance on the US market to improve profitability and aims to expand its influence globally.
  3. Key factors influencing Temu's performance include customer demographics, market share, logistics strategies, pricing mechanisms, and aggressive marketing plans.

Tracksuit

next big thing • 34 implied HN points • 27 Feb 24
💼 Business Marketing
  1. Tracksuit is a brand tracking software company helping businesses monitor brand health more affordably and frequently than traditional services like Nielsen or Kantar.
  2. The company has shown rapid growth by focusing on brand marketing and offering a SaaS platform for brand marketers to measure and act on insights.
  3. Tracksuit's success is attributed not only to its product-market fit, but also to its high-performing team that has built a strong culture across different regions.

Building CAUSL - Episode 6: Revenue Targets

CAUSL Effect • 19 implied HN points • 29 Mar 23
💼 Business Marketing
  1. Startups should set three types of revenue targets: a basic goal, a stretch goal, and a survival target. Each one helps guide your progress in different ways.
  2. Survival targets are crucial; they tell you the minimum income needed to keep the business going. It's more about what you need than what you want.
  3. Always keep an eye on your financial goals, because they shape the decisions you make today. Hitting your basic target is vital, but don't forget to aim higher!

Finding a more profitable business within your existing business.

The Ask Newsletter — by Ellen Donnelly • 12 implied HN points • 22 Jan 25
💼 Business Marketing
  1. Focusing on one specific area of your business can lead to greater success. By concentrating on Emceeing, it's possible to streamline efforts and see better results.
  2. Accepting discomfort is part of the growth process in business. It takes time to adjust to changes and trust your own instincts.
  3. Saying no to some income opportunities can actually open doors for better financial stability and free time for other important aspects of life.
Get a weekly roundup of the best Substack posts, by hacker news affinity:

✅ Monday briefing: Future of news, B2B earned media effectiveness, Glassdoor review, writing about violence, Vogue overreach, B Corp change, GCS plan, climate survey, mental health support, and more..

Wadds Inc. newsletter • 39 implied HN points • 23 May 22
💼 Business Marketing
  1. Journalists are very picky about pitches; only 4% get a response. A good pitch should be short and sent on Fridays.
  2. B2B content from journalists gets way more engagement. It's a better way to reach your audience and get noticed online.
  3. Writing about violence should be done carefully. It's important to respect victims and portray the issue accurately.

Building CAUSL - Episode 4: Building Publicly

CAUSL Effect • 19 implied HN points • 13 Mar 23
💼 Business Marketing
  1. Building publicly can be risky because it exposes you to failure, but it can also be a powerful way to share your journey. People love to follow stories, especially ones that show growth and struggle.
  2. Authenticity matters a lot when sharing your story. By being honest and open about what you're experiencing, you build trust with your audience.
  3. Sharing your journey could inspire others to take risks too. Even if the outcome isn't perfect, the hope is that others will find motivation and encouragement in your story.

Building CAUSL - Episode 3: Ideal Customer Profiles

CAUSL Effect • 19 implied HN points • 10 Mar 23
💼 Business Marketing
  1. Finding your ideal customer is important but not easy. You need to identify who can truly benefit from your product and has the budget to spend on it.
  2. It's crucial to consider factors like location, job title, and company size when defining your ideal customer. This helps you focus your efforts on the right leads.
  3. Don't limit yourself to specific industries; every problem can have a solution. Keep an open mind about potential customers to avoid missing out on opportunities.

10,000 Newsletter Subscribers

Jakob Nielsen on UX • 36 implied HN points • 10 Jan 24
💼 Business Marketing
  1. Exponential growth for newsletters comes from high conversion rates and small starting numbers.
  2. Email newsletters are more impactful than social media for connecting with an audience.
  3. Steady growth and consistent content quality can lead to significant subscriber growth over time.

A preview of Offline's mission & positioning

Offline: dating that works • 1 HN point • 21 Jun 24
🕹 Technology Marketing
  1. Offline aims to facilitate meaningful, lasting relationships by focusing on authentic connections rather than swiping.
  2. They prioritize long-form profiles and compatibility testing to help users find genuine matches and filter through potential partners.
  3. Offline is designed for unconventionally attractive daters and those who are intentional about what they want in a relationship.

Why more clients aren't buying from you (yet)

The Ask Newsletter — by Ellen Donnelly • 10 implied HN points • 12 Feb 25
💼 Business Marketing
  1. Show your expertise in action. Document your thought processes and how you solve problems to help potential clients see your value.
  2. Position yourself as an authority by clearly sharing your unique mission and message. This attracts clients who resonate with your vision.
  3. Build relationships instead of just relying on cold leads. Most clients come from referrals and connections within your network.

New Year, New Direction

The Security Industry • 35 implied HN points • 04 Jan 24
💼 Business Marketing
  1. The fifth edition of the Security Yearbook will be published in 2024.
  2. Wiley will be publishing the Security Yearbook 2024 for better distribution.
  3. All editions of Security Yearbook will stop being sold in April this year.

5 reasons why you shouldn’t grow your business

Tiny Empires • 49 implied HN points • 12 Jul 23
💼 Business Marketing
  1. The purpose of a business is to make money consistently, not just to focus on growth.
  2. Avoid the constant stress and demands of big business by aiming for a solid income and free time with a Tiny Empire approach.
  3. To build a successful business, find a model that suits you, test your idea before investing fully, and optimize your processes for efficiency.

Simplifying your product strategy is a competitive advantage

amivora • 11 implied HN points • 22 Jan 25
💼 Business Marketing
  1. Keeping your product simple can help you stand out in a crowded market. People appreciate products that are easy to understand and use.
  2. It's important to focus on what makes your product essential, instead of trying to add too many features. This helps users quickly see the value.
  3. Prioritizing what to keep and what to cut is key. If you're not willing to cut things that seem valuable, you might not be prioritizing deeply enough.

✅ Monday briefing: FT Edit, trans 101, influencer marketing, public distrust, website energy crash, TikTok best practice, no authority, communication challenges, media usage, and more...

Wadds Inc. newsletter • 39 implied HN points • 04 Apr 22
💼 Business Marketing
  1. The Financial Times has created a new app to attract more readers by offering daily curated articles. This app is free for the first month and then charges a subscription fee.
  2. Influencer marketing is growing and now takes up about 3% of marketing budgets. Influencers help connect brands with audiences in a way that traditional ads might not.
  3. Public trust is being affected by campaigns that spread distrust about competitors, like TikTok. Companies should focus on transparency and ethical communication to build trust with the public.

✅ Monday briefing: Testing GPT-3, AI sceptics beware, AI skills, AI plagerism, local newsletters, news in 2023, media events planner, marketing and sales gap, and more...

Wadds Inc. newsletter • 19 implied HN points • 16 Jan 23
🕹 Technology Marketing
  1. GPT-3 can create decent text but struggles with more complex writing tasks, like biographies. Its ability to summarize information is seen as a strong point.
  2. There is a divide in the PR industry about AI like GPT-3, with some viewing it as a threat and others as a helpful tool. It's suggested that everyone should try these tools to see their potential.
  3. Local newsletters are becoming more popular as some news outlets reduce their print editions. Many publishers are focusing on community through emails and podcasts.

11 Key Takeaways From Canva's Growth Strategy That Can Grow Your Freelance Graphic Design Business

Bold Begin • 1 HN point • 14 Jun 24
💼 Business Marketing
  1. Canva focuses on simplicity in their home page, emphasizing creating designs quickly and easily, without the need for a sales pitch.
  2. Their product page highlights a strong value proposition in a single sentence, effectively conveying the essence and benefits of their product.
  3. Canva excels in social media ads with powerful images and clear, fun copy that emphasizes the ease and creativity of using their platform.

Business strategy is a game

A Bit Gamey • 13 implied HN points • 17 Nov 24
💼 Business Marketing
  1. Business strategy can be viewed as a game, with players, rules, and outcomes. Understanding this can help you make better decisions.
  2. In life, we are often in serious games where our actions affect outcomes. Recognizing that can help you navigate challenges more effectively.
  3. Winning in business isn't just about competing; sometimes it's about helping others succeed and choosing the right game to play.

The MKT1 B2B marketing tools survey + my future predictions

MKT1 Newsletter • 4 implied HN points • 01 Jul 25
💼 Business Marketing
  1. B2B marketing tools are rapidly changing, with more emphasis on AI features and automation. This makes it important for marketers to adapt and embrace new tools that enhance their processes.
  2. Data management and how information is used are becoming more automated. Future tools will blend functionalities, making it less about traditional CRMs and more about using AI to manage data seamlessly.
  3. Marketers need to be versatile, blending creativity with technical skills as new tools evolve. This means being able to design, create, and optimize content with ease using different AI-powered tools.

Customer Misbehavior

Fish Food for Thought • 10 implied HN points • 15 Jan 25
💼 Business Marketing
  1. Once you share something, people will use it in ways you never expected. You can’t control how they see or interact with it.
  2. Customers often misuse products in creative ways that reveal their true needs. This can help companies discover new features or markets.
  3. Allowing customers to express their identity through products can build stronger connections and loyalty. Embracing this openness helps brands evolve with their users.

Change your newsletter... Change your life?

The Ask Newsletter — by Ellen Donnelly • 12 implied HN points • 27 Nov 24
💼 Business Marketing
  1. Launching a new newsletter can boost your career and connect you with important topics like entrepreneurship. It's a great way to explore changes in the workforce.
  2. Returning to a platform like Substack can offer a supportive community that aligns better with your creative goals. It helps in building a business outside the usual 9-5 job.
  3. Personal and professional changes can feel invigorating and essential. Keeping up with clients' successes can motivate your own evolution in business.

Blockers to Innovation

Fish Food for Thought • 9 implied HN points • 05 Feb 25
💼 Business Marketing
  1. Fear of failure can hold back innovation. If teams worry too much about making mistakes, they might stick to safe ideas and miss out on new opportunities.
  2. Organizations often focus too much on short-term goals, which can stifle creativity. When companies prioritize immediate profits, they may overlook projects that need more time to develop.
  3. Encouraging rapid iteration and creating a safe space for experimentation can boost innovation. When people feel secure to try and fail, they can learn and create better solutions.

The Story of Bayard Bay

The Daily Bud • 12 implied HN points • 06 Nov 24
💼 Business Marketing
  1. The idea for Bayard Bay started with a genuine desire to improve golf apparel, focusing on what real female golfers need, rather than just starting a business for profit.
  2. The process of creating the product involved a lot of trial and error, especially with manufacturing, to ensure features like the back pocket for yardage books were just right.
  3. As Bayard Bay launches, it relies on word of mouth and team deals to grow, aiming to meet the needs of female golfers through functional and stylish designs.

Why Your 'Disruptive' Product Isn't Getting Traction

Superfluid • 39 implied HN points • 02 Aug 23
💼 Business Marketing
  1. Changing consumer behavior is hard for startups, and it takes more than just a good product to do it.
  2. Before building a product, understand the market deeply, including the barriers to change and existing strategies.
  3. To succeed, focus on what you're really selling, craft a smart GTM strategy, and work progressively to change the market.

Here’s What Happened: Paid Social rises, TikTok Bill passes & LinkedIn’s UGC Success

The Social Juice • 24 implied HN points • 17 Mar 24
🕹 Technology Marketing
  1. Paid Social witnessed significant growth with new updates and features, benefiting marketers looking to leverage social media platforms for advertising.
  2. Legislation around apps like TikTok and changes in social media platforms, such as Instagram and LinkedIn, continue to impact the digital landscape and user experience.
  3. LinkedIn offering 250 AI courses for free until April, showcasing a commitment to providing educational opportunities and fostering skill development among users.

✅ Monday briefing: Media warning, housing fail, Treasury trolled, cost of living, strategic value of PR, levelling up skills, PR and management, COP out, and more...

Wadds Inc. newsletter • 19 implied HN points • 21 Nov 22
💼 Business Marketing
  1. Big tech companies like Apple and Facebook are hurting news media by controlling what people see online. Most people don’t realize how much these companies influence the news.
  2. A recent coroner's report revealed a tragic case where a toddler died due to mold in his home, leading to serious questions about housing conditions and landlord responsibilities.
  3. Many people in public relations are struggling with the rising cost of living and are looking for raises or even second jobs to make ends meet. This shows how the financial situation really affects workers in this industry.

✅ Monday briefing #10: Rogue reviews, pimping on Pinterest, focus group tool, AI hype, planning what’s next, hiring collective, election manipulation, and more

Wadds Inc. newsletter • 79 implied HN points • 07 Sep 20
💼 Business Marketing
  1. Amazon is investigating suspicious reviews after finding that many top contributors may have been manipulating feedback. This shows how fake reviews can impact how we trust products online.
  2. A new tool called Brandwatch Social Panel is changing how companies conduct research by focusing on public conversations instead of traditional focus groups. It might help businesses understand customer opinions better.
  3. Research shows emotional tweets get more reach because people share what makes them feel. This explains why wild or emotional posts spread fast on social media.

Guide #8: Best practices for choosing your marketing channels

Tiny Empires • 36 implied HN points • 16 Aug 23
💼 Business Marketing
  1. Focus on marketing channels that give you the best return on investment for your time as a solo-founder.
  2. Be very targeted in your marketing efforts and ask yourself how much it costs to acquire a customer for each channel.
  3. Choose 2-3 marketing channels to focus on, consider direct sales outreach, and think creatively about where your ideal customers are.

Marketing mostly sucks

Turnaround • 79 implied HN points • 10 Feb 20
💼 Business Marketing
  1. Marketing can be challenging but doesn't have to suck if done right.
  2. Traditional marketing concepts like the 4Ps are evolving to the 4Cs, emphasizing more consumer-centric approaches.
  3. Effective marketing requires informed and sensible marketers who understand consumer psychology and make strategic choices.

ServiceTitan: Benchmarking the S1 Data

Clouded Judgement • 11 implied HN points • 18 Nov 24
💼 Business Marketing
  1. ServiceTitan is a platform designed for trades industries, like plumbing and HVAC. It helps businesses manage things like scheduling, customer service, and payments.
  2. The company has a big market opportunity, aiming to capture a larger share of the $1.5 trillion spent on trades services annually in the U.S. and Canada.
  3. ServiceTitan has shown strong revenue growth at 26% over the last year and has a focus on improving its financial metrics, including gross and operating margins.

The NHL, TikToking Past the Graveyard

House of Strauss • 47 implied HN points • 17 Feb 23
🎾 Sports Marketing
  1. The NHL is undergoing a significant cultural shift focused on inclusivity, particularly targeting issues of race, gender, and sexual orientation.
  2. The league is actively engaging with younger generations, seeking their input through youth advisory boards to shape marketing strategies and develop a more diverse fan base.
  3. While the NHL's efforts on diversity, inclusion, and youth engagement may be well-intentioned, the document suggests a heavy focus on current social justice trends, potentially overshadowing core business strategies like marketing to established fan demographics.