For a strategy to be useful, it should change the behavior of our team to create better outcomes for customers.
A strong strategy should help every team member to make better decisions daily by understanding the vision, goals, and their role within the larger picture.
Setting up a strategy involves asking specific questions upfront to build conviction, provide clarity on changes needed, and ensure it translates into practical guidance for day-to-day work.
As a product manager, it's crucial to recognize the customer's problem by understanding their struggles and spotting patterns in their experiences.
To structure a solution, PMs need to frame hypotheses, identify target audiences, set milestones, define success metrics, and make consistent decisions.
Executing on the solution involves creating urgency, holding the team accountable, dividing work efficiently, and being willing to fill in gaps to ensure the product ships.