Simon Owens's Media Newsletter • 474 implied HN points • 30 Jan 25
- A food writer created a unique way to fund his newsletter by partnering with a limited number of local restaurants as sponsors. This allows him to focus on writing instead of chasing advertisers.
- He offers these sponsors exclusive benefits, like guaranteed features in his newsletter and opportunities to promote events. This makes them feel special and helps build a strong community around local food.
- His success shows that other local news startups can follow this model. By catering to a niche audience and offering personalized advertising, they can thrive despite limited resources.