The hottest Travel Industry Substack posts right now

Viking has built a successful cruise business, focusing on premium river and ocean cruises. They have a strong market share and generate impressive revenues, growing faster than many competitors.
Their river cruises make up a large part of their business, but they plan to expand their ocean cruises due to higher profitability. Viking currently has ambitious growth plans to increase capacity and explore new travel options.
Viking's marketing strategy is focused and effective. They have a strong brand presence and a loyal customer base, which helps them book a lot of reservations well in advance.

Travel companies must improve their customer experience to meet higher digital expectations. Customers now want their travel experiences to be as smooth and simple as their favorite online services.
Communication is key in the travel industry, but many companies struggle with providing clear and helpful information to customers. They need to make sure customers understand what to expect throughout their journey.
Internally, travel companies need better systems to share information about customers and products. This helps employees give the best service and avoids confusion for travelers.

Ponant's Commandant Charcot is the first luxury icebreaker cruise ship. It's specially designed to break through thick ice, making it unique in the cruise market.
Operating an icebreaker is very costly. Charcot's building and running expenses are much higher than typical cruise ships, but it tries to offer special experiences to justify the price.
Ponant has created unique itineraries for Charcot that go to places and times other ships can't reach, making each cruise a special adventure for wealthy travelers.

Sustainable tourism is crucial for the well-being of communities, environments, and other activities in the long run.
Responsible travel involves minimizing negative impacts and maximizing positive outcomes of tourism.
Tourism writers should prioritize sustainable tourism in their work to serve both readers and destination residents.

Travel industry is damaged but not broken, there is still desire and noise from travelers looking for new adventures
The team at Tourlane remains motivated to enhance traveler experience despite uncertainties in the duration of the pandemic
Travel promotes human experiences, opening up worldviews and combating prejudice

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