The hottest Customer Loyalty Substack posts right now

And their main takeaways
Category
Top Business Topics

#12: What kind of business has Viking built?

Bureau of Adventure • 99 implied HN points • 12 Apr 24
💼 Business Travel Industry Financial Analysis Market Growth Customer Loyalty
  1. Viking has built a successful cruise business, focusing on premium river and ocean cruises. They have a strong market share and generate impressive revenues, growing faster than many competitors.
  2. Their river cruises make up a large part of their business, but they plan to expand their ocean cruises due to higher profitability. Viking currently has ambitious growth plans to increase capacity and explore new travel options.
  3. Viking's marketing strategy is focused and effective. They have a strong brand presence and a loyal customer base, which helps them book a lot of reservations well in advance.

Customer Service as a Differentiator

Fish Food for Thought • 5 implied HN points • 11 Oct 23
💼 Business Customer Service Marketing AI Revenue Generation Customer Loyalty
  1. Service recovery paradox: Fixing a mistake can make customers more satisfied than if no mistake happened.
  2. Excellent customer support can be a competitive differentiator: Consumers value human-centered support over automated responses.
  3. Chatbots and generative AI can enhance customer interactions while maintaining cost efficiency: Implementing them can lead to higher customer loyalty and revenue.

#26: Resilience

The Uncertainty Mindset (soon to become tbd) • 19 implied HN points • 29 Apr 20
💼 Business Small business Customer Loyalty Business strategy Pandemic impact
  1. Businesses that can adapt quickly to changes are more likely to survive tough times. Flexibility helps them respond effectively to new challenges.
  2. Having loyal customers is vital. When customers trust a business, they are more likely to stick around even if the business changes its offers.
  3. Understanding what customers need is crucial. Businesses that stay in close contact with their customers can better meet their changing demands.

B2B loyalty/referral/rewards programs

Mehdeeka • 1 implied HN point • 26 Oct 23
💼 Business Marketing Sales Customer Loyalty Rewards
  1. Different programs like referral, loyalty, and rewards have specific goals and criteria.
  2. B2B loyalty programs have unique characteristics, including personalized experiences and complex purchasing relationships.
  3. B2B SaaS companies face challenges in determining suitable rewards for customers, with options like industry events, product influence, and educational content.
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