The hottest Luxury goods Substack posts right now

And their main takeaways
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Top Culture Topics

Why athletes like Cristiano Ronaldo and Max Verstappen are buying new private jets

Huddle Up • 23 implied HN points • 20 Feb 25
💼 Business Finance Economics Investments Sports Business Luxury goods
  1. Many athletes, like Cristiano Ronaldo and Max Verstappen, are buying private jets for convenience and comfort on their travels.
  2. Ronaldo's jet, often said to cost $70 million, was actually used and likely bought for much less — he may have even leased it instead.
  3. Private jets can save time and offer luxury, but it's important to understand the full costs, including operation and maintenance.

What Does It Mean For a Brand To Be Radical?

The Ruffian • 294 implied HN points • 23 Nov 24
💼 Business Branding Marketing Automotive Consumer behavior Luxury goods
  1. Jaguar is undergoing a major rebranding and switching to an all-electric vehicle lineup, but they won't have new cars to sell until 2026. This means they are promoting themselves as a brand without tangible products.
  2. The new branding has sparked a lot of negative reactions, suggesting that their attempt to modernize may be seen as losing their identity rather than revitalizing it.
  3. Jaguar is aiming to target wealthier consumers with fewer, more expensive vehicles, moving towards a luxury market rather than competing with mainstream car brands.
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Why Bunkers Won't Save The Super Rich

OK Doomer • 79 implied HN points • 26 Nov 24
🎭️ Culture Luxury goods Social Commentary
  1. Luxury bunkers for the super-rich are designed to withstand disasters, but they depend on social interaction to keep the inhabitants sane. Without community, even the best bunkers can feel isolating and scary.
  2. The trend of building elaborate bunkers has turned into a big business, showing that wealth can create very extravagant survival plans. These bunkers can include features like moats and security systems, but they also serve as places for the rich to show off their preparations.
  3. Despite all the money spent on bunkers, experts question if they would truly protect the wealthy in case of a real disaster. Having a bunker doesn't guarantee survival; it also requires planning and cooperation among residents.

#3: The business of icebreaker cruises

Bureau of Adventure • 119 implied HN points • 19 Aug 23
💼 Business Travel Industry Luxury goods Market Trends Product Strategy Economic Factors
  1. Ponant's Commandant Charcot is the first luxury icebreaker cruise ship. It's specially designed to break through thick ice, making it unique in the cruise market.
  2. Operating an icebreaker is very costly. Charcot's building and running expenses are much higher than typical cruise ships, but it tries to offer special experiences to justify the price.
  3. Ponant has created unique itineraries for Charcot that go to places and times other ships can't reach, making each cruise a special adventure for wealthy travelers.

Dub Housing

Kneeling Bus • 156 implied HN points • 17 Feb 23
🎭️ Culture Housing Urbanization Luxury goods Globalization
  1. Housing shortages are common in desirable areas like Lake Tahoe due to a surplus of people and limited housing supply.
  2. The demand for housing in luxury tourist destinations can outstrip supply, turning basic human needs into luxury goods.
  3. There is a growing need to balance market forces with regulatory incentives to ensure fair resource allocation in areas like Lake Tahoe.

Value != Price

Tech Ramblings • 19 implied HN points • 16 Jul 23
💼 Business Pricing Strategy Luxury goods Consumer behavior Market Valuation
  1. Value and price are not the same. People often pay more for brands or status rather than for actual utility.
  2. It's easy to set prices based on user value for certain products, like software, but it’s trickier for physical goods like cars and clothes.
  3. Luxury products have high prices because of the status they carry, not necessarily because they offer more utility compared to cheaper options.

Mercedes EQS SUV: The Best Chauffeur-Driven SUV

Kartick’s Blog • 0 implied HN points • 09 Jun 25
🕹 Technology Automobiles Electric Vehicles Consumer Electronics Luxury goods Product Reviews
  1. The Mercedes EQS SUV is best for people who want to be driven rather than drive themselves. It offers a super comfortable and luxurious experience in the back seat.
  2. While the car has many high-tech features, some of them can be annoying or don’t work well, like the overly sensitive braking system and unreliable air conditioning.
  3. If you're looking for a fun self-driving experience, the EQS SUV might not be great. Other cars like the Volvo EC40 or Verna might give you better driving enjoyment.

The Ferrari IPO: A Price Premium for the Prancing Horse?

Musings on Markets • 0 implied HN points • 15 Oct 15
💼 Business Finance Investing Market Trends Luxury goods Economic Analysis
  1. Ferrari sells very few cars each year, making it exclusive and a status symbol for the super-rich. This scarcity helps keep its prices high.
  2. The company is different from most car makers because it focuses on high margins and limited production, rather than just selling more cars.
  3. Ferrari's brand is worth a lot and helps it make more profit compared to other car companies, but investors should be careful about how much extra value they place on the brand when estimating its worth.