The hottest Product Strategy Substack posts right now

And their main takeaways
Category
Top Technology Topics

For Starters #36: Your Product's Atomic Unit of Value

For Starters • 19 implied HN points • 30 Oct 24
💼 Business Product Strategy Value Proposition Pricing Models Market fit
  1. Every product has an 'Atomic Unit of Value', which is the smallest measure showing how much value the product brings to a customer. Understanding this helps businesses know if their product is successful.
  2. To experience this value, customers need to access the product, use it, and get a positive result from it. Simply having a product isn't enough; real interactions and outcomes matter.
  3. Pricing strategies should encourage the creation of this value, rather than charging directly for it. This way, customers are motivated to use the product and realize its benefits.

The Promise of The Browser (Company)

alohomora • 176 implied HN points • 13 Aug 23
🕹 Technology Browsers Web Technologies Brand Marketing User Interface Product Strategy
  1. The Browser Company focuses on creating a user-friendly browser experience for all types of users, not just technical individuals.
  2. The Browser Company aims to revolutionize browsing by creating an 'internet computer' experience that provides seamless access to online content across devices.
  3. The Browser Company is strategically positioning itself to challenge browser market incumbents by leveraging branding, network economies, and switching costs.

Can you conquer the world with your "faceless" brand? 🥷

Business & Marketing with Nika • 19 implied HN points • 23 Jun 24
💼 Business Marketing Branding Entrepreneurship Influencers Product Strategy
  1. You can succeed with a brand even if you are not famous. Many unknown brands can become popular with hard work and smart strategies.
  2. Having a product that solves a problem is very important. People value items that truly help them.
  3. Good storytelling and interesting branding can make a faceless brand more relatable. It's about connecting with people, even without a visible creator.
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#3: The business of icebreaker cruises

Bureau of Adventure • 119 implied HN points • 19 Aug 23
💼 Business Travel Industry Luxury goods Market Trends Product Strategy Economic Factors
  1. Ponant's Commandant Charcot is the first luxury icebreaker cruise ship. It's specially designed to break through thick ice, making it unique in the cruise market.
  2. Operating an icebreaker is very costly. Charcot's building and running expenses are much higher than typical cruise ships, but it tries to offer special experiences to justify the price.
  3. Ponant has created unique itineraries for Charcot that go to places and times other ships can't reach, making each cruise a special adventure for wealthy travelers.

Delight a Minimum Viable Audience

A Bit Gamey • 6 implied HN points • 22 Dec 24
💼 Business Entrepreneurship Marketing Customer Experience Product Strategy
  1. Focus on a small audience that really needs your product. It helps you understand them better and create something special.
  2. Build trust by being authentic. When you connect genuinely with a smaller group, they will support you more.
  3. You don't need millions of fans to succeed. Even a few passionate supporters can help you grow and thrive.

I don’t know anyone using InVision Studio, and that’s too bad

Better After a Nap • 19 implied HN points • 11 Jan 24
🕹 Technology Product Design User Experience Software Tools Product Strategy Competition
  1. An MVP needs to offer a key differentiator or a promise of one soon to make an impact in a competitive market.
  2. Meet the specific needs of your core user base swiftly and effectively to stay ahead of the competition.
  3. Maintain a laser focus on your core business, listen to user feedback, and avoid overhyping your product to build trust and loyalty.

Cyber Fantasy Versus Reality

The Security Industry • 31 implied HN points • 23 Feb 24
🕹 Technology Cybersecurity Market Dynamics Management Product Strategy
  1. In the cybersecurity industry, a company's success often comes from acquiring and integrating other successful cybersecurity companies that offer products in different areas like network, endpoint, data, identity, or GRC.
  2. Professional management is essential for growth through acquisitions in the cybersecurity field. It's crucial to make wise choices, integrate acquired teams effectively, and stay focused on customer service.
  3. Cybersecurity companies need to deliver good products at good prices to succeed, rather than solely relying on complex platformization strategies for sales growth.

Maybe you don't need PLG after all. These start-ups are completely sales-led.

CommandBlogue • 0 implied HN points • 14 Aug 24
💼 Business Startups Sales Marketing Product Strategy Growth Hacking
  1. Some start-ups are finding success with a sales-led approach instead of product-led growth (PLG). They focus on talking to customers and learning about their needs, which helps improve their offerings.
  2. Removing a free tier in product trials can create urgency and lead to higher conversion rates. When customers have to engage with sales first, it can mean better discussions and larger deals.
  3. PLG might not be suitable for every business, especially for early-stage companies or complex products. It's important to focus on what works best for your unique situation.