Behavior depends on three factors: motivation, ability, and prompts.
Product loops play a crucial role in user engagement and retention, involving triggers, actions, variable rewards, and investments.
Consider additional variables like schedule, existing routines, sequences, and organic frequency when designing product loops for sustainable user engagement.
Make it easy for users to complete a desired action to increase the likelihood of them repeating it in the future. Reduce barriers for users to engage with your product or service.
Users value products more when they perceive effort or work behind the scenes. Consider implementing small delays or visual cues to show the process at work, enhancing user perception.
Adjust the learning curve in your product to match user progress, keeping them engaged by introducing new challenges or surprises over time. Changing the complexity of actions can help maintain user interest.
Funnel optimization involves analyzing stages, generating hypotheses, and considering user feedback to improve user experience.
The 3B framework, focusing on Behavior, Barriers, and Benefits, helps adjust products from the users' perspective for better engagement.
Identify potential barriers in the user journey, offer small incentives, like progress indicators, and align call-to-actions with expected results to enhance user motivation.