The hottest Digital Advertising Substack posts right now

And their main takeaways
Category
Top Technology Topics

Big Tech Myths And Facts: Vision Pro, Google Culture, Digital Ad Market Edition

Big Technology • 3878 implied HN points • 02 Feb 24
🕹 Technology Big Tech AI Digital Advertising Company Culture Revenue
  1. Big Tech companies are experiencing a mix of record revenue and deep layoffs as they navigate the costs of developing new technologies like AI and mixed reality.
  2. Apple may face challenges with the Vision Pro as it might not reach mass-market success until 2030 or beyond, despite initial hype.
  3. Google is acknowledging the need to address its slow-moving culture by simplifying its organizational structure and removing layers to improve efficiency.

Overthinking Elon Musk

Read Max • 2766 implied HN points • 06 Oct 23
🕹 Technology Social media Tech Ethics Business Strategies Digital Advertising
  1. Elon Musk may be making decisions for Twitter based on private-equity strategies to grow revenue and margins quickly.
  2. Product changes on Twitter, like removing headlines, may be aimed at increasing metrics to attract advertisers rather than harming journalism intentionally.
  3. Many negative changes on Twitter may be due to structural power dynamics and financial pressures rather than Elon Musk's personal ideology.

Measuring Marketing Performance

Making Connections by Jax • 137 implied HN points • 12 Jun 23
💼 Business Marketing Advertising ROI Data Analysis Digital Advertising
  1. Marketing attribution is becoming more challenging due to privacy regulations like Apple's App Tracking Transparency.
  2. Marketing Mix Modelling (MMM) provides a top-down approach to understanding ROI by analyzing historical data and external influences.
  3. Lift tests offer a bottom-up method to prove causation in marketing effectiveness, requiring experimentation with test and control groups.
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✅ Navigating AI: Opportunities, risks, and barriers for professional communicators

Wadds Inc. newsletter • 19 implied HN points • 10 Jun 24
🕹 Technology Artificial Intelligence Corporate Communications Public Relations Digital Advertising
  1. Professional communicators should focus on building relationships rather than just dealing with the media. If they stick to only media perspectives, they might not survive in the future.
  2. There isn't a straightforward way for organizations to widely adopt AI beyond basic tools. Solutions like Google Gemini and Microsoft CoPilot could be the key to moving forward.
  3. The issues around using media for training AI need to be sorted out. In the meantime, companies should set up clear rules and provide proper training for their workers.

Introducing ExBoost: Revolutionizing Chrome Extension Discoverability

!important • 87 implied HN points • 12 Feb 24
🕹 Technology Extensions Promotion Visibility Digital Advertising
  1. Extensions struggle with visibility in the large Chrome Web Store catalog, especially new ones without reviews or users
  2. ExBoost is a community-driven solution that lets extensions promote each other for free through banners
  3. ExBoost balances traffic across extensions, allowing them to gain visibility by showing banners inside other extensions

Elon Musk's big plans for Twitter

Jon’s Newsletter • 79 implied HN points • 30 Oct 22
💼 Business Social media Subscriptions Revenue Models Market Trends Digital Advertising
  1. Elon Musk wants to make Twitter more like subscription services such as LinkedIn and YouTube. He sees a future where Twitter earns up to $10 billion from subscriptions by 2028.
  2. Currently, Twitter relies heavily on advertising for its income, but Musk is looking to change that. He plans to reduce the ad revenue percentage from over 90% to around 45%.
  3. If Musk's plans succeed, Twitter might go public again. Some experts think this could happen as soon as 2026, and the company's value could rise significantly.

Sick moves brah

Links I Would Gchat You If We Were Friends • 0 implied HN points • 26 May 16
🕹 Technology AI Online Dating Privacy Digital Advertising Social media
  1. Does Siri believe in God? AI advances could lead to software grappling with faith in the future, raising intriguing questions.
  2. Modern daters on Tinder aren't just looking for hook-ups. Sociologist Jessica Carbino found that 80% of users seek long-term relationships.
  3. The Internet's perception of you may be quite different from how you see yourself. Data collected online can create an eerie portrait that doesn't always match reality.

As someone who cares about privacy, how do I feel working for Google?

Thái | Hacker | Kỹ sư tin tặc • 0 implied HN points • 27 Jan 16
🕹 Technology Privacy Data Mining Internet Security Digital Advertising
  1. Google invests heavily in internet security and privacy innovations.
  2. Google's data mining practices for personalized ads are common, but they offer users many choices to control their privacy.
  3. Google emphasizes user privacy by encrypting private data, providing privacy controls, and offering ads-free services.

Alphabet Soup: Google is Alpha, but where are the Bets?

Musings on Markets • 0 implied HN points • 19 Apr 18
💼 Business Valuation Investing Market Trends Corporate strategy Digital Advertising
  1. Google's main strength comes from its ability to grow revenue while keeping good profit margins. This has helped the company stay strong in the advertising market.
  2. The digital advertising space is mostly controlled by Google and Facebook, leading to a two-company competition. Google's reach and data collection make it a major player, especially in services like YouTube and Gmail.
  3. Alphabet's other business ventures are still developing. While some see them as risky investments, they may offer future growth opportunities if they succeed.