The hottest Digital Advertising Substack posts right now

And their main takeaways
Category
Top Technology Topics

Big Tech Myths And Facts: Vision Pro, Google Culture, Digital Ad Market Edition

Big Technology • 3878 implied HN points • 02 Feb 24
🕹 Technology Big Tech AI Digital Advertising Company Culture Revenue
  1. Big Tech companies are experiencing a mix of record revenue and deep layoffs as they navigate the costs of developing new technologies like AI and mixed reality.
  2. Apple may face challenges with the Vision Pro as it might not reach mass-market success until 2030 or beyond, despite initial hype.
  3. Google is acknowledging the need to address its slow-moving culture by simplifying its organizational structure and removing layers to improve efficiency.

Overthinking Elon Musk

Read Max • 2377 implied HN points • 06 Oct 23
🕹 Technology Social media Tech Ethics Business Strategies Digital Advertising
  1. Elon Musk may be making decisions for Twitter based on private-equity strategies to grow revenue and margins quickly.
  2. Product changes on Twitter, like removing headlines, may be aimed at increasing metrics to attract advertisers rather than harming journalism intentionally.
  3. Many negative changes on Twitter may be due to structural power dynamics and financial pressures rather than Elon Musk's personal ideology.

Introducing ExBoost: Revolutionizing Chrome Extension Discoverability

!important • 87 implied HN points • 12 Feb 24
🕹 Technology Extensions Promotion Digital Advertising
  1. Extensions struggle with visibility in the large Chrome Web Store catalog, especially new ones without reviews or users
  2. ExBoost is a community-driven solution that lets extensions promote each other for free through banners
  3. ExBoost balances traffic across extensions, allowing them to gain visibility by showing banners inside other extensions
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Measuring Marketing Performance

Making Connections by Jax • 137 implied HN points • 12 Jun 23
💼 Business Marketing Advertising ROI Data Analysis Digital Advertising
  1. Marketing attribution is becoming more challenging due to privacy regulations like Apple's App Tracking Transparency.
  2. Marketing Mix Modelling (MMM) provides a top-down approach to understanding ROI by analyzing historical data and external influences.
  3. Lift tests offer a bottom-up method to prove causation in marketing effectiveness, requiring experimentation with test and control groups.

Sick moves brah

Links I Would Gchat You If We Were Friends • 0 implied HN points • 26 May 16
🕹 Technology AI Online Dating Privacy Digital Advertising Social media
  1. Does Siri believe in God? AI advances could lead to software grappling with faith in the future, raising intriguing questions.
  2. Modern daters on Tinder aren't just looking for hook-ups. Sociologist Jessica Carbino found that 80% of users seek long-term relationships.
  3. The Internet's perception of you may be quite different from how you see yourself. Data collected online can create an eerie portrait that doesn't always match reality.