Tracking pipeline generation is crucial for growth in SaaS companies. If new opportunities are increasing, it's a good sign to hire more sales staff; if not, boost marketing efforts.
Understanding pipeline conversion metrics helps identify where improvements are needed. Knowing how long deals take to close and where they tend to get stuck can lead to better sales processes.
Active pipeline metrics allow for accurate forecasting. Keeping an eye on open opportunities and their expected close dates helps businesses plan and strategize effectively.