The hottest Product-led growth Substack posts right now

And their main takeaways
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Top Technology Topics

From 0 to 10 million users in four years

Kyle Poyar’s Growth Unhinged • 307 implied HN points • 13 Mar 24
💼 Business Startup Growth AI Monetization Marketing Strategy Product-led growth
  1. Copy.ai's rapid growth from 0 to 10 million users in four years was fueled by fast MVP iterations, leveraging AI like GPT-3, and a focus on early monetization.
  2. The monetization strategy of starting at $3 per month and then testing higher price points was crucial in Copy.ai's journey towards a platform model with a $49 per month subscription.
  3. Key to Copy.ai's scaling success was a strong growth strategy that included early user acquisition via social media, SEO optimization, and a specialized marketing team dedicated to different channels.

Why, When, and How to add Sales to your Product-Led Growth motion.

Elena's Growth Scoop • 786 implied HN points • 11 Jan 24
💼 Business Sales Product-led growth Enterprise Competitors Growth Strategies
  1. Product-Led Growth (PLG) allows products to scale endlessly and adapt quickly to market changes.
  2. Adding sales to PLG is necessary for B2B companies to capture enterprise market and drive growth.
  3. When considering adding sales, focus on complex products, higher AOVs, and the need for sales assistance.

Caveat emptor: product-led growth in cybersecurity can be a great idea, but it can also hurt or even kill security startups

Venture in Security • 235 implied HN points • 31 Jan 24
💼 Business Cybersecurity Product-led growth Sales Market Strategy Startups
  1. Product-led growth in cybersecurity can be beneficial for growth and reaching security practitioners.
  2. Product-led growth can harm cybersecurity startups by undermining traditional sales channels, causing revenue cannibalization, and leading to misplaced focus.
  3. Startups should carefully consider if their product is suitable for self-serve, avoid jeopardizing sales opportunities, and focus on value over rapid implementation of PLG.

NPLG 1.25.24: Should You Use PLG as a Seed Startup? (Sendspark)

Notorious PLG • 98 implied HN points • 25 Jan 24
💼 Business Startups Growth Strategies Product-led growth
  1. Product-led growth (PLG) can be a powerful strategy for startups, offering scalability and customer-centric focus.
  2. However, early stage startups should be cautious with PLG as it can distance them from understanding customer needs and feedback.
  3. Starting with founder-led sales before implementing PLG can help in finding product-market fit and building a strong customer base.
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Can PLG beat Salesforce?

Kyle Poyar’s Growth Unhinged • 599 implied HN points • 12 Jul 23
💼 Business Startups Product-led growth Marketing Pricing Customer Feedback
  1. Product-led growth is disrupting many software categories, but CRM remains dominated by traditional players.
  2. Attio successfully launched a product-led growth CRM platform after three years of development, achieving rapid customer adoption.
  3. Attio strategically designed their pricing and packaging, experimented with freemium pricing, and focused on customer engagement for user acquisition.