The hottest Marketing Strategy Substack posts right now

Copy.ai's rapid growth from 0 to 10 million users in four years was fueled by fast MVP iterations, leveraging AI like GPT-3, and a focus on early monetization.
The monetization strategy of starting at $3 per month and then testing higher price points was crucial in Copy.ai's journey towards a platform model with a $49 per month subscription.
Key to Copy.ai's scaling success was a strong growth strategy that included early user acquisition via social media, SEO optimization, and a specialized marketing team dedicated to different channels.

Core users are important, but don't overlook other user archetypes.
Different user archetypes like power users, viral users, champions, high-LTV users, and adjacent users play unique roles in shaping your business strategy.
Identify and cater to each user archetype to ensure sustainable company growth.

B2B referrals hold untapped growth potential
Success in B2B referrals relies on user quality and engagement
Designing efficient referral programs requires clear incentives and easy sharing

Category Science uses broader and weirder data analysis for business growth.
Understanding customer outcomes drives the Net Promoter Score and business decisions.
Top-performing content aligns with factors like hyper-targeted audience, clear outcomes, frameworks, practical applications, and effective marketing.

Alix Earle established a scholarship for business students at the University of Miami
Shein's influencer trip to China caused backlash for attempting to improve its public image
McDonald's and Barbie have had successful social media campaigns recently

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A good SaaS homepage is crucial for attracting potential clients and guiding them towards the next steps in the sales journey.
The key sections of a perfect SaaS homepage include a sticky navigation bar, a powerful hero section, social proof, a problem introduction, an introduction to the solution, showcasing capabilities, special purpose sections, additional social proof, and a strong call-to-action section.
General tips for building a perfect homepage include having a clear CTA in each section, using concise and engaging headlines, maintaining a conversational tone, and incorporating testimonials and case studies for credibility.

Opportunities may be hidden in industries that seem boring or overlooked.
Venture capital investors are attracted to companies with unique vision and strong customer satisfaction.
Startups can succeed by offering better customer care and higher organic growth, even when competing against large incumbents.

Burger King faced a lawsuit for allegedly portraying their burgers as bigger than they are, questioning the importance of transparency in advertising
Customers tend to make rational decisions based on information provided, adapting and learning quickly to make informed choices
Being honest and transparent with customers can lead to loyalty and better decision-making, as seen in studies on credit card transparency

The Internet of Things has been difficult to define in terms of success due to its varied meanings over time.
Using prediction markets can help provide a more objective way to discuss and analyze topics like the Internet of Things.
IoT has become commonplace and less of a marketing trend, with its search volume remaining relatively stable but showing potential for future growth.

Bottom-up SaaS targets users within an organization, not the whole organization.
Product-Led Growth is key, focusing on user-friendly products encouraging collaboration.
Freemium or free trial models are common, letting users experience value before committing.