The hottest Marketing Strategy Substack posts right now

And their main takeaways
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Top Business Topics

Five Important Yet Frequently Missed User Archetypes

Elena's Growth Scoop • 766 implied HN points • 11 Apr 23
💼 Business Customer Engagement Marketing Strategy Customer Experience Product Development
  1. Core users are important, but don't overlook other user archetypes.
  2. Different user archetypes like power users, viral users, champions, high-LTV users, and adjacent users play unique roles in shaping your business strategy.
  3. Identify and cater to each user archetype to ensure sustainable company growth.

The Category Science Of Category Pirates

Category Pirates • 452 implied HN points • 15 Mar 23
💼 Business Data Analysis Customer Experience Content creation Marketing Strategy Book Publishing
  1. Category Science uses broader and weirder data analysis for business growth.
  2. Understanding customer outcomes drives the Net Promoter Score and business decisions.
  3. Top-performing content aligns with factors like hyper-targeted audience, clear outcomes, frameworks, practical applications, and effective marketing.

From 0 to 10 million users in four years

Kyle Poyar’s Growth Unhinged • 307 implied HN points • 13 Mar 24
💼 Business Startup Growth AI Monetization Marketing Strategy Product-led growth
  1. Copy.ai's rapid growth from 0 to 10 million users in four years was fueled by fast MVP iterations, leveraging AI like GPT-3, and a focus on early monetization.
  2. The monetization strategy of starting at $3 per month and then testing higher price points was crucial in Copy.ai's journey towards a platform model with a $49 per month subscription.
  3. Key to Copy.ai's scaling success was a strong growth strategy that included early user acquisition via social media, SEO optimization, and a specialized marketing team dedicated to different channels.
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#7: What can we learn from Viking Cruises?

Bureau of Adventure • 59 implied HN points • 02 Dec 23
🏝 Travel Cruise Industry Business Growth Customer Experience Marketing Strategy Product Development
  1. Viking Cruises grew quickly by taking smart risks and thinking long-term. They started by buying existing operations to reduce risk and focused on profitable markets early on.
  2. They kept their cruise ships and itineraries very standard, which makes it easier for customers to understand and enjoy their products. This also lets them market their offerings more effectively.
  3. Viking clearly defined their target audience as older, English-speaking travelers. This focus helped them create a more appealing experience for their guests, leading to greater satisfaction.

Serving Up Truth with a Side of Whopper: Should Burger King be More Transparent?

Gad’s Newsletter • 47 implied HN points • 04 Sep 23
💼 Business Transparency Customer Behavior Marketing Strategy
  1. Burger King faced a lawsuit for allegedly portraying their burgers as bigger than they are, questioning the importance of transparency in advertising
  2. Customers tend to make rational decisions based on information provided, adapting and learning quickly to make informed choices
  3. Being honest and transparent with customers can lead to loyalty and better decision-making, as seen in studies on credit card transparency

The Perfect Homepage for Early-stage SaaS companies: Free Template + Examples + Tips

Startup Business Tips 🚀 • 34 implied HN points • 04 Nov 23
💼 Business SaaS Marketing Strategy Growth Tips Pricing Strategies
  1. A good SaaS homepage is crucial for attracting potential clients and guiding them towards the next steps in the sales journey.
  2. The key sections of a perfect SaaS homepage include a sticky navigation bar, a powerful hero section, social proof, a problem introduction, an introduction to the solution, showcasing capabilities, special purpose sections, additional social proof, and a strong call-to-action section.
  3. General tips for building a perfect homepage include having a clear CTA in each section, using concise and engaging headlines, maintaining a conversational tone, and incorporating testimonials and case studies for credibility.

MKT1 Guide to Channel <> Startup fit

MKT1 Newsletter • 2 implied HN points • 04 Nov 24
💼 Business Startup Growth Marketing Strategy
  1. Relying on just one growth channel for startups is a myth. It's better to use multiple channels together like a basketball team for successful growth.
  2. Each startup should choose channels that fit their unique strategy and audience. Testing and optimizing various channels over time is crucial.
  3. Combining different channels can create a more effective growth strategy. Be open to adapting as marketing trends and tools change.

✅ Monday briefing #9: NHS comms, Twitter transparency, tackling Qanon, PR hiring, women forward, RIP Sir Ken, AI generated media, accessibility primer...

Wadds Inc. newsletter • 39 implied HN points • 24 Aug 20
💼 Business Public Relations Social media Industry Analysis Marketing Strategy
  1. The COVID-19 crisis led to better communication practices in the NHS, allowing healthcare workers to showcase their dedication and innovate in sharing important info.
  2. Twitter and Facebook are making moves to be more transparent and tackle misinformation, including taking down harmful groups like Qanon on their platforms.
  3. There's growing support for women in PR, including new awards to recognize their contributions, while companies are actively hiring again in the communications sector.

Whatever Happened to The Internet of Things?

I'll Keep This Short • 3 HN points • 05 Jun 23
🕹 Technology IOT Prediction Markets Patents Marketing Strategy
  1. The Internet of Things has been difficult to define in terms of success due to its varied meanings over time.
  2. Using prediction markets can help provide a more objective way to discuss and analyze topics like the Internet of Things.
  3. IoT has become commonplace and less of a marketing trend, with its search volume remaining relatively stable but showing potential for future growth.

Love your grumpy customers

Founders Confidential • 0 implied HN points • 19 Jun 24
💼 Business Customer Service User engagement Product Development Marketing Strategy
  1. Don't ignore grumpy customers; instead, engage with them. They can provide useful feedback that helps improve your product.
  2. When customers express negative feelings, they often just want to be heard. Acknowledge their frustration and show that you care about their experience.
  3. Build a relationship with your critical users. Their feedback can turn them from unhappy customers into loyal advocates for your brand.