The hottest B2B Substack posts right now

A guide for finding product-market fit in B2B

Lenny's Newsletter • 3793 implied HN points • 12 Sep 23

In B2B, it usually takes around two years to start feeling product-market fit.
Finding true product-market fit is a gradual process of continuous improvement and adaptation.
It is crucial to deeply understand and engage with customers early on to shape a successful product.

📈 How Tracksuit built a B2B brand valued at $142.9 million AUD to take the brand tracking world by by becoming champions of brand building with tracksuits, drinks and case studies 🧢

the case for brand 💼 • 72 implied HN points • 17 Jan 25

💼 Business Marketing Branding B2B Growth Strategy

Tracksuit is changing the B2B game by making brand tracking easier and more affordable for businesses. They offer a fun and approachable way to connect brands with their customers.
Their brand strategy focuses on building a supportive community for marketers, making them feel less alone in their roles. They do this through friendly events and a casual, relatable style.
Tracksuit shows that B2B marketing can be exciting! By mixing in real-life events and a more relaxed atmosphere, they make brand tracking engaging and meaningful.

The dire state of B2B marketing attribution

Elena's Growth Scoop • 628 implied HN points • 09 Nov 23

💼 Business Marketing B2B Digital Analytics

B2B marketing attribution efforts are often non-existent.
B2B companies struggle with measuring attribution on the pipeline level.
Many B2B businesses are stuck in last-click attribution, neglecting other channels.

Too Good to Be True?: Why B2B's Should Offer a Startup Discount Program

Elena's Growth Scoop • 471 implied HN points • 29 Aug 23

💼 Business B2B Startup Growth Strategy

Offering a startup discount program can convert customers to paid plans, land enterprise contracts, and build your brand.
A startup discount program provides an opportunity for companies to offer their product at a reduced cost to new startups.
The program acts like a reverse trial, allowing young companies to experience a product's benefits before transitioning to regular pricing.

The "death zone" of venture capital ☠️

Friends of Parsnip • 78 implied HN points • 09 Jan 24

💼 Business Venture Capital EdTech B2B

Venture capital investments in edtech can be challenging due to limited successful outcomes
Selling learning products is difficult, leading to poor venture returns in the edtech sector
Combining learning with practical doing can create a successful business model in the food space

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What Hasn’t Been Tried Yet in Medical Tourism

Hard Pivot • 117 implied HN points • 23 Mar 23

💼 Business Healthcare Marketplace Media Insurance B2B

Building an audience first can be a unique approach in medical tourism.
Vertically integrating by owning clinics and hospitals could make sense in this industry.
Unlocking new forms of supply, like tapping into patient-to-patient networks, could bring value in medical tourism.

Attention Walmart Shoppers...Sam Walton actually started the first SaaS business

Bigfoot Capital • 39 implied HN points • 19 Jul 23

💼 Business Finance Technology Podcasts Capital B2B

Sam Walton started the first SaaS business.
Aligned capital can be a competitive advantage.
Bootstrapping a business can lead to less dilution and more control.

What is the state of sales outreach?

Nate is Learning • 39 implied HN points • 08 Aug 23

💼 Business Sales B2B Marketing Startups Enterprise

Outreach should be driven by in-market signals, not by Ideal Customer Profiles (ICP).
Marketing is for ICP awareness and demand at scale.
Outreach should be reactive, not proactive, waiting for market signals.

Don’t Repeat My Mistakes In B2B Feature Launches; Use These 5 Steps

Harmony • 19 implied HN points • 06 Jun 23

💼 Business Communication B2B

Effective communication with customers is essential for successful B2B feature launches.
Creating checklists for customer communication can help minimize uncertainties and ensure smooth execution.
Identifying customers, enabling support and go-to-market teams, and announcing the launch are key components of a successful feature rollout.

It's all about the summer break

Fund Marketer • 1 implied HN point • 10 Jul 24

💼 Business Marketing Content creation B2B AI Tools Strategy

Creating content regularly is tough because it's hard to keep coming up with new ideas that also interest your audience.
AI can help with content creation, but AI-generated content often doesn't engage people as well as original work does.
Having a clear process can make creating content easier and faster, allowing for more creativity and personality in the finished product.

#29 A lean organic growth model for early-stage B2B SaaS

Organic SaaS Growth • 2 implied HN points • 23 Feb 24

💼 Business SaaS Growth B2B Marketing

SaaS growth involves continuously increasing product engagement which covers various aspects like demos, signups, activation, and conversion to paid.
The growth model for early-stage B2B SaaS comprises three layers: foundations, acquisition, and engagement, each with specific steps and strategies.
To achieve sustainable growth, founders should focus on essential elements such as deep research, target market selection, MVP development, narrative creation, and customer support.

Coming soon

CRO Corner • 0 implied HN points • 30 Jul 24

💼 Business SaaS Sales Revenue Marketing B2B

The CRO Corner newsletter focuses on helping businesses grow their revenue.
It covers topics related to SaaS, B2B sales, and strategies for success.
Subscribing to the newsletter can provide valuable insights and tips for business growth.

what consumer growth can teach us about b2b sales

sidkasbekar • 0 implied HN points • 01 Mar 23

💼 Business Sales Software B2B Experimentation

For B2B sales, focusing on bottoms-up approach can be beneficial.
Consider aiming for 10 seats to reach a retention inflection point.
Take inspiration from consumer growth tactics to improve virality in B2B sales.