The hottest B2B Substack posts right now

In B2B, it usually takes around two years to start feeling product-market fit.
Finding true product-market fit is a gradual process of continuous improvement and adaptation.
It is crucial to deeply understand and engage with customers early on to shape a successful product.

B2B marketing attribution efforts are often non-existent.
B2B companies struggle with measuring attribution on the pipeline level.
Many B2B businesses are stuck in last-click attribution, neglecting other channels.

Offering a startup discount program can convert customers to paid plans, land enterprise contracts, and build your brand.
A startup discount program provides an opportunity for companies to offer their product at a reduced cost to new startups.
The program acts like a reverse trial, allowing young companies to experience a product's benefits before transitioning to regular pricing.

Venture capital investments in edtech can be challenging due to limited successful outcomes
Selling learning products is difficult, leading to poor venture returns in the edtech sector
Combining learning with practical doing can create a successful business model in the food space

Building an audience first can be a unique approach in medical tourism.
Vertically integrating by owning clinics and hospitals could make sense in this industry.
Unlocking new forms of supply, like tapping into patient-to-patient networks, could bring value in medical tourism.

Get a weekly roundup of the best Substack posts, by hacker news affinity:

Outreach should be driven by in-market signals, not by Ideal Customer Profiles (ICP).
Marketing is for ICP awareness and demand at scale.
Outreach should be reactive, not proactive, waiting for market signals.

SaaS growth involves continuously increasing product engagement which covers various aspects like demos, signups, activation, and conversion to paid.
The growth model for early-stage B2B SaaS comprises three layers: foundations, acquisition, and engagement, each with specific steps and strategies.
To achieve sustainable growth, founders should focus on essential elements such as deep research, target market selection, MVP development, narrative creation, and customer support.

Effective communication with customers is essential for successful B2B feature launches.
Creating checklists for customer communication can help minimize uncertainties and ensure smooth execution.
Identifying customers, enabling support and go-to-market teams, and announcing the launch are key components of a successful feature rollout.