The hottest B2B Substack posts right now

And their main takeaways
Category
Top Business Topics

A guide for finding product-market fit in B2B

Lenny's Newsletter • 3793 implied HN points • 12 Sep 23
💼 Business B2B
  1. In B2B, it usually takes around two years to start feeling product-market fit.
  2. Finding true product-market fit is a gradual process of continuous improvement and adaptation.
  3. It is crucial to deeply understand and engage with customers early on to shape a successful product.

Storytelling is the new clickbait, can B2B capitalise?

Mehdeeka • 5 implied HN points • 03 Mar 26
💼 Business B2B
  1. New short, personal story formats grab attention by using first-person hooks, cliffhangers, and subtle or late product mentions to drive clicks.
  2. B2B can use storytelling, but only if your customers are actually on those platforms; focus on building an owned, engaged audience and a distinctive brand using platform-native formats.
  3. Don’t chase every trend — audit channels, compare time and budget to results, cut underperformers, and reallocate resources to focused experiments or to hiring/outsourcing so you can do fewer channels well.

LinkedIn isn't over. You're just bad at it.

Kyle Poyar’s Growth Unhinged • 757 implied HN points • 25 Jun 25
💼 Business B2B
  1. LinkedIn is a powerful tool for growing B2B brands as it has the largest group of business buyers. Engaging with relevant content can help increase your visibility and grow your audience.
  2. Using original graphics in your posts makes them more engaging and can draw more attention. Visual content often performs better because it captures people's interest.
  3. Don't stress about links in your posts; focus on creating valuable content. If your post is good, people will naturally want to click on your links, and you can always add them after your post is up.

Too Good to Be True?: Why B2B's Should Offer a Startup Discount Program

Elena's Growth Scoop • 471 implied HN points • 29 Aug 23
💼 Business B2B
  1. Offering a startup discount program can convert customers to paid plans, land enterprise contracts, and build your brand.
  2. A startup discount program provides an opportunity for companies to offer their product at a reduced cost to new startups.
  3. The program acts like a reverse trial, allowing young companies to experience a product's benefits before transitioning to regular pricing.
Get a weekly roundup of the best Substack posts, by hacker news affinity:

Why Consumers May Never See AGI

Enterprise AI Trends • 105 implied HN points • 17 Aug 25
🕹 Technology B2B
  1. Businesses will see more advanced AI models than regular consumers. The gap between what companies can use and what everyday people can access will grow.
  2. The recent launch of GPT-5 has led many to feel disappointed about AI's progress. Some believe this represents a downturn in excitement for AI technologies.
  3. It's not fair to judge the whole AI field by the performance of one model like GPT-5. There are still powerful advancements happening in the background.

The "death zone" of venture capital ☠️

Friends of Parsnip • 78 implied HN points • 09 Jan 24
💼 Business B2B
  1. Venture capital investments in edtech can be challenging due to limited successful outcomes
  2. Selling learning products is difficult, leading to poor venture returns in the edtech sector
  3. Combining learning with practical doing can create a successful business model in the food space

What Hasn’t Been Tried Yet in Medical Tourism

Hard Pivot • 117 implied HN points • 23 Mar 23
💼 Business B2B
  1. Building an audience first can be a unique approach in medical tourism.
  2. Vertically integrating by owning clinics and hospitals could make sense in this industry.
  3. Unlocking new forms of supply, like tapping into patient-to-patient networks, could bring value in medical tourism.

We saw the future of B2B marketing...here are the takeaways

MKT1 Newsletter • 5 implied HN points • 07 Jan 26
💼 Business B2B
  1. Being a generalist doesn't mean being 'mid'—keep deep expertise in one or two areas while learning enough across other functions to execute work end-to-end. That combo lets you move fast without constant handoffs.
  2. Modern GTM tools (enrichment, workflows/agents, and AI prompting) make it possible to run personalized, connected campaigns at scale, so random one-off marketing won't cut it anymore. Teams should own repeatable, end-to-end workflows instead of passing work between silos.
  3. Prioritize "learnings per minute"—create content that actually adds value and teaches something quickly, not just fills channels. Use AI for speed and orchestration, but keep humans in charge of creative judgment and high-quality ideas.

📈 How Tracksuit built a B2B brand valued at $142.9 million AUD to take the brand tracking world by by becoming champions of brand building with tracksuits, drinks and case studies 🧢

the case for brand 💼 • 72 implied HN points • 17 Jan 25
💼 Business B2B
  1. Tracksuit is changing the B2B game by making brand tracking easier and more affordable for businesses. They offer a fun and approachable way to connect brands with their customers.
  2. Their brand strategy focuses on building a supportive community for marketers, making them feel less alone in their roles. They do this through friendly events and a casual, relatable style.
  3. Tracksuit shows that B2B marketing can be exciting! By mixing in real-life events and a more relaxed atmosphere, they make brand tracking engaging and meaningful.

Don’t Repeat My Mistakes In B2B Feature Launches; Use These 5 Steps

Harmony • 19 implied HN points • 06 Jun 23
💼 Business B2B
  1. Effective communication with customers is essential for successful B2B feature launches.
  2. Creating checklists for customer communication can help minimize uncertainties and ensure smooth execution.
  3. Identifying customers, enabling support and go-to-market teams, and announcing the launch are key components of a successful feature rollout.

The MKT1 Field Guide to B2B Startup Marketing

MKT1 Newsletter • 6 implied HN points • 31 Jul 25
💼 Business B2B
  1. Having a specific marketing strategy helps avoid random activities that don't contribute to goals. Focus on what works for your startup and stick to it.
  2. Your marketing efforts should combine 'fuel' (the content and messages you create) with an 'engine' (the channels and processes you use). Keep both balanced for better results.
  3. Building a strong marketing team involves hiring versatile members who can contribute to multiple areas. This approach helps create a more effective and adaptable marketing strategy.

Should you become a B2B Creator?

The Ask Newsletter — by Ellen Donnelly • 2 implied HN points • 25 Jun 25
💼 Business B2B
  1. You don't need to create a lot of content to attract clients. Focus on quality and building trust instead.
  2. Big businesses in the B2B space are looking for creators with authority and a clear message, not just huge audiences.
  3. Creating content strategically can open up partnerships and opportunities for revenue while still serving your clients well.

#29 A lean organic growth model for early-stage B2B SaaS

Organic SaaS Growth • 2 implied HN points • 23 Feb 24
💼 Business B2B
  1. SaaS growth involves continuously increasing product engagement which covers various aspects like demos, signups, activation, and conversion to paid.
  2. The growth model for early-stage B2B SaaS comprises three layers: foundations, acquisition, and engagement, each with specific steps and strategies.
  3. To achieve sustainable growth, founders should focus on essential elements such as deep research, target market selection, MVP development, narrative creation, and customer support.

It's all about the summer break

Fund Marketer • 1 implied HN point • 10 Jul 24
💼 Business B2B
  1. Creating content regularly is tough because it's hard to keep coming up with new ideas that also interest your audience.
  2. AI can help with content creation, but AI-generated content often doesn't engage people as well as original work does.
  3. Having a clear process can make creating content easier and faster, allowing for more creativity and personality in the finished product.

Quick follow-up on the "Content Moat Blueprint"

Organic SaaS Growth • 0 implied HN points • 03 Jul 25
💼 Business B2B
  1. The Content Moat Blueprint is a detailed content strategy plan that helps businesses understand their competitive position and content gaps.
  2. It's specifically aimed at B2B SaaS founders and marketers who want to improve their content but need a clear plan to follow.
  3. There are limited spots available for this pilot program at a special price, offering a great opportunity for those ready to enhance their content strategy.

Coming soon

CRO Corner • 0 implied HN points • 30 Jul 24
💼 Business B2B
  1. The CRO Corner newsletter focuses on helping businesses grow their revenue.
  2. It covers topics related to SaaS, B2B sales, and strategies for success.
  3. Subscribing to the newsletter can provide valuable insights and tips for business growth.