The hottest Corporate Communication Substack posts right now

And their main takeaways
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Top Business Topics

Update re: Microsoft and training data

Marcus on AI • 2766 implied HN points • 26 Nov 24
🕹 Technology Artificial Intelligence Data Privacy Machine Learning Software Development Corporate Communication
  1. Microsoft claims they don't use customer data from their applications to train AI, but it's not very clear how that works.
  2. There is confusion around the Connected Services feature, which says it analyzes data but doesn't explain how that affects AI training.
  3. People want more clear answers from Microsoft about data usage, but there hasn't been a detailed response from the company yet.

✅ Five situations where management calls for public relations expertise

Wadds Inc. newsletter • 59 implied HN points • 11 Mar 24
💼 Business Management Public Relations Crisis Management Corporate Communication Ethics
  1. Public relations is important during a crisis. When something goes wrong, management often needs PR help to handle the situation.
  2. Ethical dilemmas can arise, and PR experts play a key role in guiding management on how to make responsible decisions.
  3. Building credibility takes time. Consistently giving good advice helps public relations professionals gain the trust needed to be included in management discussions.

✅ Influence through insight

Wadds Inc. newsletter • 59 implied HN points • 05 Feb 24
💼 Business Corporate Communication Public Relations Management Strategic Planning
  1. Corporate communication now provides a broader view of how the public sees a company, which can challenge management's own perceptions. This helps businesses understand their stakeholders better.
  2. There are mixed opinions about whether companies should publicly take a stand on social issues. Some believe there's a backlash against this expectation in today's environment.
  3. The role of corporate communication is shifting from being seen as just a cost to being recognized as valuable for the organization. Skills in data and insights are becoming more crucial for success.

✅ Owning public relations as a management discipline

Wadds Inc. newsletter • 179 implied HN points • 02 Feb 23
💼 Business Public Relations Management Corporate Communication Strategy Growth
  1. Public relations is more than just writing press releases; it should be seen as a management discipline. Practitioners need to highlight its strategic role in building relationships and trust.
  2. A recent Deloitte report shows that public relations has become important in top management roles. It emphasizes that practitioners should contribute to decision-making and planning before diving into tactical communications.
  3. There is a need for public relations practitioners to own their identity and definition. Using alternative terms can weaken their position and influence, making it harder to communicate its true value and potential.

✅ The opportunity for public relations to build on management status earned during COVID-19

Wadds Inc. newsletter • 19 implied HN points • 23 Mar 23
💼 Business Management Public Relations Corporate Communication Stakeholder engagement Employee engagement
  1. Public relations has gained importance during COVID-19, helping organizations manage changes and communicate with stakeholders. This role is now more recognized in leadership decisions.
  2. Corporate affairs directors are seen as important advisers who help balance business goals with social needs. They work closely with top management to guide the company’s direction.
  3. There’s a shift towards using data and technology in public relations to understand society better. Companies are focusing on employee engagement and societal issues as key parts of their communication strategy.
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Monday briefing #8: Agency start-ups, Enero posts growth, PR proof, chart tool, link attribution, AI reader comments, value gap, news habits, and more

Wadds Inc. newsletter • 59 implied HN points • 17 Aug 20
💼 Business Marketing Public Relations Data Analysis Corporate Communication Social media
  1. Innovation in the PR industry is strong, with many new agencies starting up during the pandemic. If you're considering freelancing or starting an agency, there are important tips to think about.
  2. Enero, a marketing services group, posted significant revenue growth recently. This shows that some companies are thriving even in challenging times.
  3. Many consumers now prefer to follow the news on TV rather than social media. This shift indicates changing habits in how people consume news.

Monday briefing #7: Absentee journalists, paywall infowars, Twittok, Insta reels in Tiktok, ecommerce entrepreneur, search listening, Madison Avenue manslaughter, and more

Wadds Inc. newsletter • 59 implied HN points • 10 Aug 20
📰 News Media Journalism Social media Corporate Communication Case Studies
  1. Many journalists are not present in their communities, leading to a lack of local coverage and engagement.
  2. There's a gap between high-quality news that you pay for and the free misinformation that spreads easily.
  3. Social media services are copying features from each other, like Instagram's Reels that are similar to TikTok.

✅ Measuring the value of public relations in terms that management understands

Wadds Inc. newsletter • 0 implied HN points • 20 Nov 23
💼 Business Public Relations Management Corporate Communication
  1. Public relations need to show their value in ways that management understands, such as through measurable data related to profits. Many practitioners struggle to do this and instead rely on media coverage examples that don't fully represent their impact.
  2. Recent awards recognized public relations professionals who are using measurement tools to better demonstrate their contributions to companies. This is important for aligning public relations with overall business goals.
  3. There's a growing importance of data and insights in public relations that can aid management in decision-making, especially during crises. This helps reinforce the role of public relations in a company's success.