André Casal's Substack • 19 implied HN points • 26 Jul 24
- Job-to-be-done theory helps define your market by focusing on customer needs and their desired outcomes. Understanding what users want makes it easier to tailor your product.
- Creating a survey can help you collect valuable feedback from customers about their unmet needs. This insight can guide you in improving your product and identifying opportunities.
- Improving your landing page with comparison criteria and customer testimonials can make it more appealing. It’s important to keep iterating based on customer feedback to better serve their needs.