UX Psychology • 119 implied HN points • 26 Jan 24
- Online reviews offer easy access to real user feedback, going beyond predefined questions and providing insights into user profiles and product features that traditional research may miss.
- Large datasets from online reviews allow for analysis at a vast scale, enabling the discovery of weak signals affecting small user subsets that traditional research could overlook, especially in companies with limited research budgets.
- Sentiment analysis of online reviews can uncover user frustrations, needs, and pain points, helping identify where experiences fall short of expectations and providing insights into specific features and aspects of the user experience.