The hottest Market Strategy Substack posts right now

And their main takeaways

Category

Top Business Topics

Caveat emptor: product-led growth in cybersecurity can be a great idea, but it can also hurt or even kill security startups

Venture in Security • 235 implied HN points • 31 Jan 24

💼 Business Cybersecurity Product-led growth Sales Market Strategy Startups

Product-led growth in cybersecurity can be beneficial for growth and reaching security practitioners.
Product-led growth can harm cybersecurity startups by undermining traditional sales channels, causing revenue cannibalization, and leading to misplaced focus.
Startups should carefully consider if their product is suitable for self-serve, avoid jeopardizing sales opportunities, and focus on value over rapid implementation of PLG.

Running the Math on Micropayments

Back of the Envelope • 39 implied HN points • 01 Feb 24

💼 Business Subscription Models Market Strategy

Micropayments for online content are being reconsidered.
Disruption in the market and the potential success of the idea are key factors to consider.
While micropayments may not be feasible for large media organizations like the New York Times, there is potential for startups to explore this space.

You're Invited: How to Frame, Name, & Claim a Category FREE Webinar

Category Pirates • 176 implied HN points • 15 Jun 23

💼 Business Category Design Webinar Workshop Market Strategy Book launch

Join a free webinar on how to Frame, Name, & Claim a Category on June 22, 2023.
Get practical tools and insights to create, dominate, and redefine markets through category design.
Receive an AI Worksheet as a bonus for attending the webinar, helping you apply category design principles effectively.

Your "super-custom TAM" 🪡 🌊 🔮

The SaaS Baton • 98 implied HN points • 29 Mar 23

💼 Business SaaS Growth Product Development Market Strategy Team Management

Consider the size and growth of your market when planning for business expansion.
When hiring, start tasks before finding the perfect candidate to avoid delays.
Build products or features to serve multiple needs and future possibilities.

Why dbt Labs acquired Transform

Three Data Point Thursday • 19 implied HN points • 20 Apr 23

🕹 Technology Data Analytics Data Teams Market Strategy Data Engineering

Dbt Labs acquired Transform to target a new market segment beyond analytics engineers.
Tech companies typically expand by starting small, then broadening their market focus and adding features.
Data is not the same as analytics; a top-down approach to making data vital in a company is crucial.

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Disruption Is An Ugly Duckling

Build To Scale • 0 implied HN points • 15 Nov 23

💼 Business Disruption Competition Innovation Market Strategy

Focus on use cases and customers that are below the incumbent's radar to succeed as a disruptor.
Being different is more important than being better: find a way to serve the underserved market.
Avoid direct competition with larger incumbents, stay true to your disruptive model, and target customers who understand and value the disruptive approach.