The hottest Luxury Travel Substack posts right now

Taking a long nonstop flight can feel strange and disorienting, even in luxury. It's easy to lose track of time and reality when you're trapped in a metal tube for hours.
Even with great service and comfort, spending 19 hours in the air can lead to a mental struggle with boredom and existential thoughts. It's not just about flying; it becomes a test of patience and sanity.
Upon arriving at your destination, the contrast between the flight experience and the new environment can be refreshing. It's a reminder of how technology changes travel but also highlights its limits.

Delta Airlines ranked highest in revenue for 2022
Emirates, Etihad, Korean Air, Virgin Atlantic, and Cathay Pacific offer luxury first class flights at high prices
The most expensive plane ticket is $66,000 for Etihad's 'Residence' class with luxurious amenities

Travel agents play a crucial role in selling travel products, especially cruises and luxury vacations. Many travelers still rely on agents for guidance and expertise when planning trips.
The rise of the internet negatively affected the airline commission model, but many travel agents adapted by focusing on high-commission products like cruises. These products often pay agents better than airline tickets.
Consumers appreciate the free support that travel agents offer. With so many choices in travel, agents help people navigate options and build trust, making the planning experience easier for travelers.

Viking Cruises started with a focus on river cruising in Europe and became very successful by offering unique experiences that appealed to English-speaking travelers. They really understood their audience and tailored their offerings to fit their needs.
The company grew rapidly by investing heavily in marketing and building a strong brand presence. This made them the leading name in river cruising, kind of like how Kleenex is for tissues.
Viking expanded into ocean cruising and kept their style simple and inclusive, which attracted more mature travelers. They focus on creating a relaxed and enjoyable experience without the usual formalities seen in luxury travel.

Luxury is really about a unique experience rather than just being expensive. It’s more about how brands market themselves to create a special image.
There are two main business strategies for travel brands: a premium strategy focuses on quality and value, while a luxury strategy emphasizes exclusivity and unique branding.
For high-end travel brands, knowing whether you're premium or luxury is key. Each path has its own marketing rules and customer expectations.

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