Total Rec • 7089 implied HN points • 29 Jun 24
- Influencer marketing can often lead to consumer fatigue when reviews all lead to the same destination: an affiliate link.
- Sézane's marketing tactics, like frequent product drops and scarcity, can create urgency and a chaotic shopping experience for customers.
- Investor pressure can push brands to prioritize profit over customer satisfaction and potentially compromise on quality and ethics.