The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

Subscriber giveaway – March 2023

Murray Bridge News • 137 implied HN points • 13 Mar 23
💼 Business Marketing
  1. Murray Bridge News offers a monthly subscriber giveaway with prizes like a signed novel, DVDs, and merchandise.
  2. To participate, upgrade to a paid subscription or maintain an existing one before the deadline.
  3. Supporting Murray Bridge News helps fund local storytelling and gives you a chance to win prizes.

Best of SatPost (First Half of 2025)

SatPost by Trung Phan • 79 implied HN points • 27 Jun 25
💼 Business Marketing
  1. Din Tai Fung restaurants make a lot of money, averaging $28 million per location. They stand out in casual dining because their food, especially the famous soup dumplings, is both popular and made with careful craftsmanship.
  2. Eli Lilly has been outperforming Novo Nordisk in the weight loss drug market with its GLP-1 medications. Strategic moves, like better manufacturing planning and new sales channels, have helped it gain market share.
  3. Fred Smith, the founder of FedEx, had an interesting journey to success, including a risky move to win at blackjack to save his company early on. His story highlights the challenges and determination involved in building a major business.

The hardest part (so far) of my plan | #49

The Pole • 59 implied HN points • 23 Feb 24
🎨 Art & Illustration Marketing
  1. Trying too hard can hinder progress. Sometimes overthinking and overcomplicating things can lead to procrastination.
  2. Focusing on the essence of a task, rather than its intricacies, can be more beneficial. This means understanding the core purpose and working smartly towards it.
  3. Balancing fun and profit in pursuits is a challenge. Finding the sweet spot between enjoyment and profitability requires introspection and strategic planning.

A guide to gift subscriptions and special offers

Substack Blog • 219 implied HN points • 25 Nov 24
💼 Business Marketing
  1. Gift subscriptions are a great way for your current subscribers to share your work with friends and family during the holidays. It's not just a gift for them, but also helps promote your content.
  2. Special offers and discounts can make subscriptions more appealing for new subscribers. Timing these offers around holidays or relevant events can boost conversions and attract new readers.
  3. Using the holiday season to engage with your audience creatively fosters a sense of community. Celebrating together can help grow your subscriber base and strengthen relationships with existing ones.
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15 Marketing frameworks that work + branding on social media

The Social Juice • 70 implied HN points • 11 Jul 25
💼 Business Marketing
  1. Having a solid brand strategy is important for standing out in a crowded market. This means knowing what makes your brand different and communicating that clearly to your audience.
  2. Marketing frameworks can be helpful but need to be used correctly. Focus on how they apply to your specific brand instead of blindly following someone else's guidelines.
  3. Building emotional connections with consumers, especially Gen Z, can significantly boost your brand's success. It's not just about the product; it's about showing why it matters to them.

AI Agent Experiments, Lisbon Recap, Algarve, Agency Savings, Everything Breaks, Future of Outbound

Play Permissionless • 99 implied HN points • 04 Dec 23
💼 Business Marketing
  1. Met great people in Lisbon during a belly-to-belly week and enjoyed the friendly atmosphere and beautiful nature of Algarve.
  2. Cutting costs at the agency through canceling subscriptions and negotiating discounts resulted in significant savings that could be used elsewhere.
  3. Facing technical challenges with various tools pushed for positive changes, like switching to better providers and focusing on improving the quality of outbound campaigns instead of just sending more emails.

How writers, podcasters, and creators are building real communities on Substack

Substack • 409 implied HN points • 02 May 24
💼 Business Marketing
  1. Using chat features on Substack helps writers attract more subscribers. When creators use chat, they often see 10% more subscribers at launch.
  2. Paywalled chat conversations can significantly boost paid subscriptions. Writers who have these chats are growing their revenue twice as fast as those without.
  3. Regular chat participation keeps subscribers engaged. Creators with ongoing chats are 12% more likely to retain their paid readers.

How I Left Facebook to Forge My Path in Data Consulting

SeattleDataGuy’s Newsletter • 482 implied HN points • 22 Feb 24
💼 Business Marketing
  1. Define your niche: Before starting a consulting business, determine what specific problems you aim to solve for clients.
  2. Attracting clients: Methods to find clients include content marketing, networking, referrals, sales outreach, and vendor partnerships.
  3. Creating a marketing funnel: Use frameworks like AIDA (Awareness, Interest, Desire, Action) to organize and target your content towards potential clients.

This Week in Marketing: Pinterest vs. Snap, Meta's scam ads, AI Search, and teen safety in 2025

The Social Juice • 22 implied HN points • 09 Nov 25
💼 Business Marketing
  1. Pinterest's user growth was strong, but its stock took a big hit due to lower ad revenue from tariffs. It's important for companies to adapt their strategies in response to changing market conditions.
  2. Meta is making a lot of money from scam ads, which raises concerns about trust and integrity in digital advertising. Brands need to be careful about where they invest their marketing dollars.
  3. Discord is focusing on teen safety by introducing new features, showing that companies are becoming more aware of their responsibilities to protect young users online.

How to Exhibit at a Trade Show

Startup Real Talk • 242 implied HN points • 23 Oct 24
💼 Business Marketing
  1. Always stand in front of your booth to grab attention. Being visible helps you connect with more people.
  2. Start conversations by inviting passersby in with something interesting, like a giveaway. This makes it easier to engage them.
  3. Follow up quickly after the event. Use your notes to personalize your messages so people remember you and what you discussed.

L'argent de l'Atelier

L'Atelier Galita • 79 implied HN points • 25 Jan 24
💼 Business Marketing
  1. Money allows for professionalization and aligns interests and motivations.
  2. Having a financial cushion through savings brings peace of mind and security in times of crisis.
  3. Introducing money into the equation helps focus on meaningful achievements over vanity metrics.

What Hotelier Ari Heckman thinks about building brand worlds IRL

the case for brand 💼 • 137 implied HN points • 28 Feb 25
💼 Business Marketing
  1. Ari Heckman focuses on creating unique brand worlds for his hotel projects, blending art and commerce. This approach helps make each hotel feel special and connected to the local culture.
  2. He emphasizes the importance of being involved in both the creative and operational sides of business. Balancing creative ideas with sound business practices can lead to better results.
  3. The idea of evolving beyond just being a hotel brand is key for Ash. They want to be seen as a lifestyle brand, offering more than just lodging, like products and experiences that connect with their brand story.

The Art of Self-Promotion

The Leadership Lab • 118 implied HN points • 17 Oct 23
💼 Business Marketing
  1. View self-promotion as making an offer, not a request, to empower both sides.
  2. Self-promotion creates opportunities for unexpected positive outcomes by increasing exposure.
  3. Focus on promoting with purpose rather than image, aligning with your natural energy and communication style.

State Farm & Jake From State Farm on TikTok

Good TikTok Creative • 58 implied HN points • 09 Feb 24
💼 Business Marketing
  1. State Farm has been successful in leveraging TikTok for marketing their brand and Jake from State Farm as a character.
  2. State Farm created a campaign around a fake film called "Agent State Farm" for the Super Bowl, starring Arnold Schwarzenegger and Jake from State Farm.
  3. By utilizing TikTok, State Farm has managed to create engaging content and build brand consideration among consumers in a competitive insurance market.

Building Authority

Tiny Empires • 147 implied HN points • 29 Jan 25
💼 Business Marketing
  1. You can become an authority in your field without taking years. Focused action is more important than time spent.
  2. To build authority, find your unique approach and communicate it clearly. Show real-world applications of your expertise and be transparent about your journey.
  3. Don’t try to be an expert in everything and don’t hide who you are. Sharing your unique insights consistently will help grow your authority over time.

Driving Traffic to Your Blog Using Link Bait

Blogging Guide • 179 implied HN points • 02 Aug 23
💼 Business Marketing
  1. Creating link bait can attract backlinks to your blog and improve search engine rankings.
  2. Types of link bait include infographics, controversial posts, in-depth guides, interviews, and humorous content.
  3. To promote your link bait, use social media, email marketing, influencer outreach, make it visually appealing, and ensure it is shareable.

One of the biggest mistakes newsletter writers make

Simon Owens's Media Newsletter • 798 implied HN points • 28 Apr 23
💼 Business Marketing
  1. Newsletter writers should reintroduce themselves at the beginning of each newsletter to provide context for new subscribers.
  2. Content monetization is easier than ever, but building an audience is becoming more challenging for creators.
  3. To increase sponsorship revenue, consider strategies like recruiting sponsors from your own audience, joining ad exchanges, and hiring sales staff.

Elon Musk fighting Zuckerberg is a brilliant business move[Finance Fridays]

Technology Made Simple • 119 implied HN points • 24 Jun 23
💼 Business Marketing
  1. Elon Musk uses strategic maneuvers and public challenges to distract from negative stories and generate attention, showcasing a clever business move.
  2. Public figures like Boris Johnson and SBF have similarly employed quirky behavior and distractions to cover up scandals and manipulate public perception.
  3. Media manipulation through humor and unexpected antics is a growing trend with profound implications, emphasizing the importance of being mindful of where attention is directed.

Season 11 starts next week

Mehdeeka • 3 implied HN points • 27 Jan 26
💼 Business Marketing
  1. Season 11 of the email series starts next week and will run for 12 weeks before taking another break.
  2. Three resources were shared: a curation of moon-landing-era ads, a Threads trend showing narrative-driven product placement that sparks curiosity, and a new TikTok aimed at junior product marketers.
  3. A two-afternoon online pricing workshop is being offered for $600 AUD (Mehketeers get 10% off with code MEHKETEERFOREVER) for anyone needing to update pricing pages, sales decks, new product pricing, or to learn pricing fundamentals.

Should you ever talk smack about your competitors?

Startup Real Talk • 145 implied HN points • 12 Feb 25
💼 Business Marketing
  1. It's usually not a good idea to criticize your competitors because it can make you appear weak. However, if you're a small player facing a giant competitor, it can be an exciting story to share.
  2. If you’re similar in size to your competitor, it's best to minimize mentions of them. Acknowledging them can give them more power, so keep your focus on your own strengths.
  3. If you’re the big player in the market, try to shift the conversation to something more positive about your brand. Being the giant can bring challenges, so it's wise to manage the narrative carefully.

How Allison Stadd 🥁 Is Jazzing Up Workplace Culture as SVP of Brand, Culture & Media at Shipt (Target)

the case for brand 💼 • 72 implied HN points • 20 Jun 25
💼 Business Marketing
  1. Creating a strong brand involves more than just marketing; it connects to culture and fosters a sense of community within the workplace. It's important to bring personal touch and meaningful connections into business.
  2. A successful team needs good structure but also room for creativity and energy. It's crucial to find a balance between having clear goals and being able to adapt and flow with changes.
  3. Leadership should inspire everyone to take initiative, and it can come from unexpected places. Anyone can be a leader by bringing fresh ideas and energy into their work.

How to drive paid memberships without a paywall

Simon Owens's Media Newsletter • 424 implied HN points • 29 Feb 24
💼 Business Marketing
  1. Emphasize the local impact: Clearly communicate how local news is shrinking in your area to show readers what they may lose without support.
  2. Specify donation purposes: Avoid vague requests and explain how donations contribute to specific journalism projects or coverage areas.
  3. Implement pledge drives: Utilize public-radio-style pledge drives to create urgency and engage readers, ensuring they are consistently reminded of membership opportunities.

The Anheuser-Busch CEO just made the Bud Light / Trans issue much harder to fix

The Lunduke Journal of Conservative Nerdiness • 117 implied HN points • 14 Apr 23
🎭️ Culture Marketing
  1. Partnering with a spokesperson who does not align with the established brand can lead to significant sales and marketing issues.
  2. In crisis marketing situations, firing key personnel, announcing changes, and returning to original brand messaging can help regain customer trust.
  3. The handling of a marketing crisis can impact not just one brand but also the reputation of all associated brands under the same company.

Our conference season watchlist

Top of the Lyne • 117 implied HN points • 02 Aug 23
💼 Business Marketing
  1. September is a busy month for conferences and tech events.
  2. Major conferences like Inbound, SaaStr Annual, and Dreamforce are key events to attend for marketing, sales, and revenue teams.
  3. Various events like Sales Enablement Summit and Pendomonium offer specialized learning opportunities for specific teams within organizations.

Apple Saket

Tabletops • 117 implied HN points • 24 Apr 23
🕹 Technology Marketing
  1. Apple opened its first store in New Delhi, Apple Saket, just 2 days after its first store in Mumbai.
  2. Apple Saket's unique store design makes it look open and almost freestanding in the mall.
  3. Despite the size difference, both Apple BKC and Apple Saket in India have been consistently packed with customers.

Substantive Sustainability Gets More Clicks

computers suck • 117 implied HN points • 12 Apr 23
💼 Business Marketing
  1. Substantive sustainability work leads to higher click-through rates in online ads compared to greenwashing
  2. Using science-based language in ads, such as carbon emissions reduction stats, is more effective than vague greenwashing claims
  3. Consumers aged 25-54 show significantly higher engagement with ads featuring substantive sustainability messaging

Getting the most out of your organic traffic each month

42 Slash • 117 implied HN points • 30 Jul 23
💼 Business Marketing
  1. Optimizing landing pages and testing alternative messaging can help improve conversion rates.
  2. Organic traffic presents a significant opportunity to drive leads, pipeline, and revenue.
  3. Utilize strategies like additional resources, retargeting, building your audience, surveys/feedback, and alternative CTAs to maximize the value of organic traffic.

How Hermès Sells "Time"

SatPost by Trung Phan • 435 implied HN points • 17 Feb 24
💼 Business Marketing
  1. Hermès sells luxury by focusing on craftsmanship, heritage, and long-term thinking, with iconic bags like the Birkin and Kelly embodying these values.
  2. The concept of 'time' is central to Hermès' brand, with leadership emphasizing selling time and creating desire through managed supply and quality craftsmanship.
  3. The history and heritage of luxury brands like Hermès play a significant role in their perceived value, illustrating a strong correlation between brand longevity and luxury status.

From AARRR to BBB funnels

Gentle Nudge • 19 implied HN points • 28 May 24
💼 Business Marketing
  1. Funnel optimization involves analyzing stages, generating hypotheses, and considering user feedback to improve user experience.
  2. The 3B framework, focusing on Behavior, Barriers, and Benefits, helps adjust products from the users' perspective for better engagement.
  3. Identify potential barriers in the user journey, offer small incentives, like progress indicators, and align call-to-actions with expected results to enhance user motivation.

14 actionable CRM tactics for early-stage SaaS founders

Startup Business Tips 🚀 • 51 implied HN points • 27 Jul 25
💼 Business Marketing
  1. Having a clear and updated CRM helps keep all your customer information organized. This way, everyone in your team can access the same data in real-time.
  2. It's important to track all interactions with clients, like calls and emails. This gives you better insights on moving deals forward and improving your sales process.
  3. Avoid common mistakes like not defining deal stages and not tracking lost reasons. These can lead to missed opportunities and unclear data about your sales performance.