The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

✅ Monday briefing #11: Web accessibility, image rights, purpose washing, Social Dilemma, TripAdvisor replies, HDTV zoom, agencies in recovery, and more

Wadds Inc. newsletter • 39 implied HN points • 14 Sep 20
💼 Business Marketing
  1. Web accessibility is becoming important. New laws in the UK require public websites to be user-friendly for everyone.
  2. Photographers are taking action to protect their images. They are using copyright agencies and small claims courts to deal with image theft.
  3. Purpose washing is a problem. Companies need to back up their claims with real actions; otherwise, they lose credibility.

Five levers to increase app users

A Bit Gamey • 13 implied HN points • 28 Jan 24
💼 Business Marketing
  1. Measure key metrics like visits, sign-ups, value realization, retention, and evangelists to drive app user growth
  2. Focus on engaging visitors quickly as they might leave if the app is not easy to understand
  3. Convert visitors into sign-ups and focus on understanding user demographics and motivations behind sign-ups

✅ Monday briefing: Wadds Inc. Almanac 🎄🎁⛄

Wadds Inc. newsletter • 19 implied HN points • 20 Dec 21
💼 Business Marketing
  1. In 2022, there will be big challenges in marketing, media, and public relations. It's important for professionals in these fields to stay informed about these issues.
  2. Key topics include the impact of big tech, misinformation online, and the need for more diversity in PR practices. These issues will shape the industry going forward.
  3. The importance of internal and external communications is growing, and businesses should adapt to changes in media and audience engagement to succeed.

Are we losers?

My Home Office Hacks • 12 implied HN points • 12 Feb 24
💼 Business Marketing
  1. Minneapolis Mayor Jacob Frey made humorous comments about remote workers being 'losers,' sparking a debate and humor online.
  2. Working from home has its perks, such as saving time on commuting, needing a smaller work wardrobe, and avoiding bad office coffee.
  3. The discussion around being a 'loser' for working from home has led to a special offer for readers related to copywriting.

#43: A new market of ideas

The Uncertainty Mindset (soon to become tbd) • 39 implied HN points • 26 Aug 20
💼 Business Marketing
  1. Publishing needs to focus on the uncertain aspects like finding authors and creating new types of content. This can help produce unique and diverse books that appeal to different audiences.
  2. Instead of concentrating just on the final book, authors should think about making money from the process of getting there. This means finding ways to earn from workshops, articles, or other interim work.
  3. The publishing industry should consider breaking down its functions, like finding authors and marketing books, instead of trying to do everything at once. This could lead to fresh ideas and better results.
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How to handle top customer objections, create powerful case studies & measure product-market fit.

Startup Business Tips 🚀 • 17 implied HN points • 23 Aug 23
💼 Business Marketing
  1. Create a concern-handling template with objections, responses, and additional resources segmented by buyer journey.
  2. Develop powerful case studies by analyzing existing clients, conducting interviews, and creating various types of social proof.
  3. Measure product-market fit with the Sean Ellis Test by asking users how disappointed they would be without the product.

How to get your first 1000 users

A Generalist newsletter • 11 implied HN points • 14 Mar 24
💼 Business Marketing
  1. Getting your first 1000 users is crucial for a startup's success. It can set the foundation for growth and sustainability.
  2. Telling a story in your design portfolio can help you engage with interviewers and make your work memorable.
  3. Rest is important for creativity and sustainability. Consuming less noisy information can lead to a more productive and fulfilling life.

Monday briefing #4: agencies hiring, PR in a state, freelance recovery, faking LinkedIn influence, and more...

Wadds Inc. newsletter • 39 implied HN points • 20 Jul 20
💼 Business Marketing
  1. There are many agencies hiring right now, offering great opportunities for those looking for new jobs in PR.
  2. Freelancers in the PR industry are seeing a comeback, with many reporting that their work is back to normal after the crisis.
  3. Some people are using tricks on LinkedIn to fake their influence, like forming groups to boost each other's posts, which can be misleading.

Input From You About DruGroup

DruGroup • 19 implied HN points • 30 Nov 21
💼 Business Marketing
  1. The writer is thinking about starting a paid subscription for their work to provide deeper insights on leadership. They believe this could offer valuable tools to help readers improve their leadership skills.
  2. They want to keep offering free content but are unsure if introducing a paid option might alienate some readers. They are seeking feedback to guide their decision.
  3. The writer is focused on giving value to their audience and believes that if they help people, they will maintain their readership. They want to know if readers would be interested in paying for additional content.

How to Price and Package Professional Services in SaaS

Good Better Best • 2 implied HN points • 30 May 25
💼 Business Marketing
  1. SaaS companies are changing how they think about professional services, especially with AI automating tasks. Good onboarding and support can make a big difference in customer satisfaction.
  2. It’s helpful to clearly define the scope and access to these services. Different customers might need different levels of support, so offering choices can increase satisfaction.
  3. Pricing professional services can be tricky. Companies are finding success with tiered packages, bundling support with subscriptions, or charging a flat fee. Finding the right pricing model can drive growth.

Dev-Led Landscape: Transforming a Middle-Aged Startup

Tyler’s Musings • 5 implied HN points • 29 Nov 24
💼 Business Marketing
  1. Establish regular meetings and routines in your company. This creates predictability and keeps everyone aligned on goals.
  2. Transparency is key. Share important information openly with everyone in your organization to build trust and keep everyone informed.
  3. Always analyze your customer's needs and market trends. Understand who your customers are and how to best serve them to stay competitive.

Monday briefing #2: marketing optimism, Klopp letter, Indian app ban, new tools...

Wadds Inc. newsletter • 39 implied HN points • 06 Jul 20
💼 Business Marketing
  1. Many marketing leaders are feeling hopeful about their business performance in the next couple of years despite the challenges of COVID-19.
  2. The Indian government has banned several Chinese apps to protect its sovereignty, which shows how tech politics can impact users.
  3. New tools are emerging to help with things like writing better headlines and monitoring websites, making it easier for businesses and journalists.

Fall of OS/2 Extended Thoughts

Another Boring Article • 3 HN points • 01 May 23
🕹 Technology Marketing
  1. The Desktop Software Division at IBM struggled due to lack of marketing support and incentive structure for programmers.
  2. Adding Windows compatibility to OS/2 was a strategic mistake that hindered ecosystem growth and benefited Microsoft financially.
  3. IBM's use of the same marketing agency as Microsoft during the OS/2 marketing campaign was an interesting coincidence.

✅ Monday briefing: Pandora Papers, PR pathways, graduate jobs, environmental marketing code, content effectiveness, analytics attribution, annual Foodbank fundraiser, and more...

Wadds Inc. newsletter • 19 implied HN points • 11 Oct 21
💼 Business Marketing
  1. The Pandora Papers reveal secret financial dealings of billionaires and leaders, highlighting issues of wealth secrecy. It's important to stay informed about these findings.
  2. Public relations job opportunities are on the rise, especially for fresh graduates, with agencies actively hiring. This is a good time for job seekers in PR.
  3. New guidelines on environmental marketing have been introduced to ensure businesses are honest about their eco-friendly claims. Consumers should look for transparency in environmental messaging.

2: On getting what you want

Austin's Analects • 19 implied HN points • 19 May 21
💼 Business Marketing
  1. Save your work frequently to avoid losing valuable content.
  2. To get what you want, follow steps like figuring out your goals, learning how to achieve them, committing to the steps, and staying focused.
  3. Starting a business doesn't always require reinventing the wheel; focus on in-demand services, learn to perform them, find clients, and provide great service.

✅ Monday briefing: fake press release, new CIPR President, resting WaddsCon, GDPR consultation, influencer marketing code, behavioural science toolkit, and more...

Wadds Inc. newsletter • 19 implied HN points • 20 Sep 21
💼 Business Marketing
  1. A fake press release claimed that Walmart would accept cryptocurrency, causing a temporary boost in their stock price. This shows the importance of checking news sources before spreading information.
  2. Steven Shepperson-Smith has been named the new President of the CIPR for 2023. He has a lot of experience in corporate communications and has been involved with CIPR for many years.
  3. The UK government is consulting on changes to GDPR rules to simplify data sharing. This could help small businesses with compliance and make it easier to manage data.

DevRel: What to avoid, when to hire, and how to succeed

Developer GTM – by Calyx Consulting • 1 HN point • 12 Mar 24
💼 Business Marketing
  1. DevRel's impact can be measured, but setting up measurement can be costly. Focus on project-level success metrics and 'north star' metrics like Developer NPS and retention through the funnel.
  2. Hire DevRel when existing work like tech writing or evangelizing is becoming overwhelmed due to company scale. DevRel should adapt to the company's changing needs.
  3. DevRel reporting structure varies: in a company with a developer tool, it may report to marketing; for non-core tech, product or engineering. Executive support and understanding the role are key.

How can R&D impact CAC, LTV & profitability

Brick by Brick • 9 implied HN points • 18 Mar 24
💼 Business Marketing
  1. Understanding unit economics is crucial for businesses to determine profitability and optimize operations.
  2. Customer Acquisition Cost (CAC) is a key metric in evaluating marketing and sales efficiency, while Lifetime Value (LTV) predicts the profit from a customer's entire relationship with the company.
  3. R&D can significantly impact profitability by lowering CAC and increasing LTV through delivering superior products, enhancing user experiences, and attracting customers organically.

Here’s What Happened; Meta’s eCommerce Plan, Cookie-free Ads & Holiday Marketing.

The Social Juice • 12 implied HN points • 12 Nov 23
💼 Business Marketing
  1. Meta's eCommerce plan is highlighted in the post along with other updates from major companies.
  2. The post discusses the concept of cookie-free ads and how they are impacting the digital marketing landscape.
  3. Holiday marketing strategies are a key focus in the newsletter, showcasing new features and AI launches from various companies.

January Roundup (20 Pricing and Packaging Updates)

Good Better Best • 3 implied HN points • 31 Jan 25
💼 Business Marketing
  1. There have been many changes in pricing models for software companies lately. Companies are focusing more on how they package and price their services to attract customers.
  2. Features are being adjusted to create clearer paths for customers to upgrade. This includes limiting features on lower plans to encourage users to move to higher-paying options.
  3. Many companies are experimenting with new pricing strategies to improve conversions. For example, adding email trials or changing how users are categorized in plans.

✅ Monday briefing: WaddsCon, culture wars, influencer economy, COVID-19 comms skills, share of search, disinformation dozen, budgets up, and more...

Wadds Inc. newsletter • 19 implied HN points • 19 Jul 21
🎭️ Culture Marketing
  1. Culture wars can divide people. Politicians should focus on building a vision that everyone can be part of.
  2. Influencer marketing is growing, but it's important to discuss issues like online harassment and how brands work with influencers.
  3. Marketing budgets are increasing as the economy stabilizes, which is a good sign for businesses as they plan for recovery.

✅ Monday briefing: BBC link standards, Sky data journalism, corporate crime, brand vandals, PR capitalism, voice transcription, WaddsCon July, Socially Mobile launch, and more…

Wadds Inc. newsletter • 19 implied HN points • 12 Jul 21
💼 Business Marketing
  1. BBC News has strict rules about linking to outside websites, ensuring links are fair and not influenced by outside pressures.
  2. Sky News is focusing more on data journalism because people's trust in news has grown during the pandemic.
  3. There are ongoing discussions about ethical practices in business, including a utility company dumping sewage to cut costs and recent controversies with brand advertisements.

What's Happening; Consumer Brain rot, Meta's Chatbot launch + Ad News

The Social Juice • 12 implied HN points • 27 Sep 23
💼 Business Marketing
  1. Marketers should pay attention to consumer behavior changes and the rise of impulse purchases due to information overload.
  2. TikTok's success in the US was driven by fast campaigns that targeted a wide audience and leveraged viral trends.
  3. Consumers, especially Gen-Z and Millennials, show different behaviors on social media that marketers need to understand and adapt to.

Thanks and Q&A

Optimally Irrational • 3 implied HN points • 23 Jan 25
💼 Business Marketing
  1. Paid subscribers are really appreciated because they allow more time for writing and creating content. Supporting through subscriptions shows value in the work being done.
  2. There is a desire for more engagement and interaction with subscribers, encouraging them to share their thoughts and suggestions. It’s a great way to build a community.
  3. Future plans for the platform include expanding topics and content based on subscriber interests, aiming for more relevant and meaningful discussions.

1 simple habit to be more persuasive

Stream of Consciousness • 1 HN point • 23 Feb 24
💼 Business Marketing
  1. Offering only one option reduces the perceived value of that option. Comparing it to alternatives makes it more appealing.
  2. When presenting a product, service, or idea, always contrast it with other options to enhance its desirability.
  3. The decoy effect showcases how introducing a less desirable third option can shift preferences towards a more expensive choice, highlighting the power of comparison.

What things like stress, Childish behaviour and brain rotting mean to marketers

The Social Juice • 9 implied HN points • 02 Feb 24
💼 Business Marketing
  1. Stressed consumers value experience over material possessions; focus on humanizing buying experiences.
  2. Consumers with low self-esteem may buy inferior products and need reassurance through marketing efforts such as email and social media.
  3. Creatives need boredom to resonate with consumers; give consumers time to explore passions and discover new products.