The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

✅ Monday briefing: Audit reform, influencer culture, blogging benefit, Socially Mobile graduation, nowhere office, B2B PR ROI, football brands, GCS strategy, and more...

Wadds Inc. newsletter • 19 implied HN points • 16 May 22
💼 Business Marketing
  1. Audit reform proposals are weak and don't address major corporate failures.
  2. Influencer culture is growing rapidly and needs better regulation to address challenges.
  3. Blogging can help with personal growth and reflects the importance of thinking aloud.

Experiments in Speed Dating & Matchmaking

Dan's Stack • 2 HN points • 12 Feb 24
💼 Business Marketing
  1. Speed dating events are optimal with around 20 attendees (10 men, 10 women), maintaining a balanced gender ratio is important for a successful event.
  2. Ticket prices for speed dating events vary based on demand and gender ratio, with average prices around $25.
  3. Marketing strategies for speed dating events focus on gender-specific ad campaigns to ensure equal attendance of men and women, with Instagram and Facebook ads being the most effective channels.

The Ultimate B2B SaaS Pricing Guide for early-stage startups.

Startup Business Tips 🚀 • 25 implied HN points • 12 Jul 23
💼 Business Marketing
  1. The guide provides 5 steps to start with your SaaS pricing, emphasizing the importance of understanding customer pain and choosing a value-based pricing model.
  2. Key pricing fundamentals include isolation effect, price anchoring, incentivizing yearly payments, avoiding undercharging, and collecting pricing-relevant insights for continuous pricing optimization.
  3. The post shares inspiring SaaS pricing examples and expert advice on the significance of learning speed over productivity in startup success.

Personality-led business building, positioning and pivots.

The Ask Newsletter — by Ellen Donnelly • 7 implied HN points • 20 Nov 24
💼 Business Marketing
  1. It's important to align your business with what you love doing. When you focus on what excites you, your work feels more meaningful.
  2. Making a significant change in your business takes time and careful planning. It's about building a strong foundation before jumping into something new.
  3. Understanding your strengths helps you create a business that fits you. Find what you enjoy and build around that to avoid burnout.
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One Year of The Case

the case for brand 💼 • 7 implied HN points • 23 Nov 24
💼 Business Marketing
  1. Writing helps to clarify thoughts and ideas clearly. It's like a tool that can really improve your understanding.
  2. People are really interested in detailed stories about how brands succeed. These deep dives into brand strategies are valuable to many.
  3. The future will see continued experimentation and interesting interviews with influential figures in branding. There’s a lot of excitement around who can be featured next.

A Substack writer’s not-so-secret secret

My Home Office Hacks • 2 implied HN points • 21 Jul 25
💼 Business Marketing
  1. Expressing gratitude can help improve your mood and lead to unexpected positive outcomes. It can be a powerful tool to feel less stuck in life.
  2. Using a portable monitor can enhance your remote work experience by making it feel more like your home office setup. This can help increase your productivity and comfort while working away from home.
  3. Building connections with others by promoting their work can lead to more subscribers and a supportive community. Sharing what you love can create good karma and new opportunities.

How relative pricing shapes customer choices

A Bit Gamey • 6 implied HN points • 29 Dec 24
💼 Business Marketing
  1. The value of a product often relies on how it's compared to other options. If you see a bad choice, it can make the others look better.
  2. Using a three-tier pricing model can influence customer decisions. Setting prices close together can nudge people towards the more expensive option.
  3. It's smart to always have a higher-priced option available. Even if it doesn't sell much, it can make lower-priced options appear more attractive.

The perfect cold email: TAPSA framework, trigger events & tips on CTAs, subject lines, and copywriting

Startup Business Tips 🚀 • 21 implied HN points • 23 Sep 23
💼 Business Marketing
  1. The TAPSA Cold Email Framework consists of Trigger, Assume Pain, Solution, Action, and a good opener is crucial for a buyer-centric approach.
  2. Cold emails require concise copywriting, creative subject lines, clear CTAs, and leverage trigger events for relevance and engagement.
  3. Use trigger events to identify prospects interested in your product, connect with their needs, and structure your email opener effectively.

✅ Monday briefing: #Rexit, pitching BBC producers, streaming woe, recession warning, Insta algo update, TikTok book sales, podcast media databases, and more...

Wadds Inc. newsletter • 19 implied HN points • 25 Apr 22
💼 Business Marketing
  1. Over 750 companies have pulled back from operations in Russia, showing a strong response to the situation there. This action goes beyond what is legally required.
  2. Netflix is struggling, losing many subscribers and even shutting down CNN+ after its disappointing launch. Competition in the streaming market is tough right now.
  3. Social media is changing, with Instagram adjusting its algorithm to favor original content and TikTok boosting book sales by getting readers excited about their favorite titles.

FAQ you

My Home Office Hacks • 27 implied HN points • 08 May 23
💼 Business Marketing
  1. Interview yourself using ChatGPT by posing questions and answers related to your expertise.
  2. Utilize your FAQ page on your website for social media post ideas by transforming questions into posts with links.
  3. Set up Google Alerts to notify you when your name or business is mentioned online, a useful tool for small businesses.

Unlocking simplicity: Customer empathy as a (not-so-secret) weapon

amivora • 5 implied HN points • 05 Feb 25
💼 Business Marketing
  1. Spending time with customers is really important for understanding what to simplify in your product. It might not seem helpful right away, but it leads to better decisions in the long run.
  2. Using your own product to identify issues can teach you a lot. Observing how customers interact with it often reveals what's working and what's frustrating for them.
  3. Deep emotional responses from customers indicate what matters most to them. Getting those insights helps shape what you should focus on and improve in your offerings.

Delight a Minimum Viable Audience

A Bit Gamey • 6 implied HN points • 22 Dec 24
💼 Business Marketing
  1. Focus on a small audience that really needs your product. It helps you understand them better and create something special.
  2. Build trust by being authentic. When you connect genuinely with a smaller group, they will support you more.
  3. You don't need millions of fans to succeed. Even a few passionate supporters can help you grow and thrive.

It's Never Over

The Carousel • 25 implied HN points • 25 May 23
🇺🇸 U.S. Politics Marketing
  1. A brand video called 'It's Never Over' was made as a response to the current culture war in the private sector
  2. The video aims to promote 'Based Marketing' as a strategy to counter toxic ideologies in corporations
  3. Creatives behind the video found a voice on Twitter and emphasize the need for honest and truthful marketing for the people

How (Not) to Become an Entrepreneur

Lucky Maverick • 2 implied HN points • 16 Jul 25
💼 Business Marketing
  1. It's important to keep trying new ideas and to learn from mistakes. If something isn't working, it's okay to quit and focus on what does work.
  2. Combining your skills and interests can lead to unique business ideas. Finding a niche where you can excel makes it easier to stand out.
  3. Building publicly by sharing your work and learning experiences helps attract interest and support. It makes it easier to connect with others who can help you succeed.

The 7 Most Effective SaaS Discount Strategies (with Examples)

Good Better Best • 2 implied HN points • 04 Jul 25
💼 Business Marketing
  1. Annual discounts are popular because they help companies get cash flow and keep customers longer. They are a great option if your average customer value is high.
  2. Volume discounts let customers save money the more they buy. This strategy can be beneficial across different pricing models, but companies need to be careful not to over-discount.
  3. Introductory discounts attract new users by making it easier to start using a product. They can be great for boosting conversion, but companies should keep an eye on whether these users stick around.

How to run your marketing team day-to-day

MKT1 Newsletter • 5 implied HN points • 16 Jan 25
💼 Business Marketing
  1. Break your big goals into smaller monthly tasks. This helps everyone see what they need to do each month to stay on track.
  2. Set regular meetings for your team to talk about important topics and updates. Make sure these meetings have a purpose and keep everyone aligned.
  3. Connect daily tasks to your overall goals. This means making sure every project and request relates back to what you are trying to achieve.

Tweaking Hubspot for the collaborative PLG SaaS

nonamevc • 20 implied HN points • 06 Sep 23
🕹 Technology Marketing
  1. Product-led growth strategy uses product usage to educate and evaluate customers.
  2. HubSpot offers CRM integration benefits for PLG startups, such as lead management and marketing automation.
  3. Establishing Revenue Ops fundamentals in HubSpot involves syncing data from tools like Stripe and creating custom objects for unique business needs.

Finding our initial customers

A Bit Gamey • 27 implied HN points • 26 Mar 23
💼 Business Marketing
  1. Founders should spend time on sales and marketing for startup success.
  2. Engaging with customers directly helps in improving the product.
  3. Sales process involves prospecting, prioritizing, qualification, sales call, and tracking metrics.

The most overlooked skill in pricing and packaging

Good Better Best • 2 implied HN points • 27 Jun 25
💼 Business Marketing
  1. Effective pricing is about more than just numbers; it's like building a muscle that gets better with practice. Teams should focus on improving their pricing strategies regularly.
  2. Clear communication is crucial when changing pricing. If customers don't understand the changes or think they are losing out, it can lead to confusion and complaints.
  3. Early announcements and using visuals can make pricing changes easier for customers. The key is to keep the communication thoughtful and consistent.

✅ Monday briefing: Ukraine PR support, WaddsCon March, crisis communication, agency bite back, not so Innocent, LinkedIn newsfeed changes, fake agency, ad fraud, and more...

Wadds Inc. newsletter • 19 implied HN points • 28 Feb 22
💼 Business Marketing
  1. WaddsCon is a monthly conference where people share stories and ideas about media and public relations. It's fun and covers important topics like pitching and data storytelling.
  2. LinkedIn is changing its newsfeed to give users more control over what they see. This means less irrelevant content and a focus on community conversations.
  3. Digital ad fraud is a big problem, costing around $68 billion in 2022. Many major countries, including the US and the UK, are greatly affected by this issue.

Profits by product version 3

A Bit Gamey • 20 implied HN points • 20 Aug 23
💼 Business Marketing
  1. Develop products that people want and are willing to pay for.
  2. Iterate on your product to reach profitability: focus on product/market fit, unit economics, and finally a profitable business.
  3. Understand the stages of product adoption and aim to cross the chasm from early adopters to early majority to achieve product/market fit.

✅ Monday Briefing #21: Academic insight, Exploring PR, reputational risk, tool gig, less type more talk, 24-hour tweet, mental health half hour, and more

Wadds Inc. newsletter • 39 implied HN points • 23 Nov 20
💼 Business Marketing
  1. Sharing academic research with local media can help spread valuable information more widely.
  2. Companies are finding new ways to use social media tools like Twitter to connect with their audiences.
  3. It's important to focus on mental health, and experts are holding sessions to help people understand their feelings better.

Capital One: Buffett’s Latest Banking Pick

Net Interest • 23 implied HN points • 19 May 23
💼 Business Marketing
  1. Warren Buffett bought $1 billion worth of Capital One stock in the first quarter of this year.
  2. Capital One started as a credit card business, then expanded to become a full-fledged bank through innovative pricing strategies and aggressive marketing.
  3. Capital One's performance depends on various factors, including the unemployment rate, which impacts charge-offs on their credit card portfolio.

✅ Monday briefing: Word play, training new talent, agency globalisation stalls, data science analysis, levelling up, ad platform data failure, web accessibility, and more…

Wadds Inc. newsletter • 19 implied HN points • 07 Feb 22
💼 Business Marketing
  1. There's a new training program called 3THINKR'S Academy that offers free sessions for people starting their careers in communications. It's a great chance to learn skills like time management and social media strategy.
  2. Big advertising agencies are slowing down their global expansion plans. Many are focusing more on local markets due to challenges like supply chain issues and political situations.
  3. Facebook experienced a decline in daily users for the first time recently, partly because of competition from platforms like TikTok. This has worried investors about the future of the company's ad revenue.

Should you become a B2B Creator?

The Ask Newsletter — by Ellen Donnelly • 2 implied HN points • 25 Jun 25
💼 Business Marketing
  1. You don't need to create a lot of content to attract clients. Focus on quality and building trust instead.
  2. Big businesses in the B2B space are looking for creators with authority and a clear message, not just huge audiences.
  3. Creating content strategically can open up partnerships and opportunities for revenue while still serving your clients well.

The Shift to Account-Driven GTM

MKT1 Newsletter • 4 implied HN points • 12 Feb 25
💼 Business Marketing
  1. Companies need to switch to an account-driven approach for marketing and sales. This means focusing on specific accounts instead of just waiting for leads to come in.
  2. New tools now let marketers understand their entire audience better. They can gather more data on accounts, allowing for more tailored outreach and personalized content.
  3. This shift requires teamwork across departments like marketing, sales, and customer success. Everyone has to work together to effectively target and engage with chosen accounts.

Competing against incumbents: Flank them

Brick by Brick • 18 implied HN points • 06 Sep 23
💼 Business Marketing
  1. Having competitors in the market can actually benefit your business by establishing a need for your product and setting a budget.
  2. Providing a better customer experience and transparent pricing are common tactics, but they may not be effective strategies against incumbents.
  3. To compete successfully against larger competitors, consider flanking them by offering unique attributes and advantages that they cannot provide.

✅ Monday briefing #13: COVID-19 comms, informed retweets, overshadowed sisters, pandemic paralysis, say do gap, troll spotting, pitch bitch, CommsHero Week…

Wadds Inc. newsletter • 39 implied HN points • 28 Sep 20
💼 Business Marketing
  1. Social media talks about COVID-19 are getting more divided. People prefer memes and local health messages over brand-written content.
  2. Twitter is introducing prompts that encourage users to read articles before sharing them. This helps to stop the spread of false information.
  3. Venues like CommsHero Week show that professionals are sharing knowledge and experiences during the pandemic, aiming to improve how they communicate.

👨‍💻👩‍💻 Product Management vs. Product Marketing vs. Project Management: A Guide to Choosing Your Career Path

The Product Channel By Sid Saladi • 6 implied HN points • 03 Nov 24
💼 Business Marketing
  1. Product management is about creating a product that meets customer needs and involves strategy and teamwork. If you like big-picture thinking and technology, this role might be for you.
  2. Product marketing focuses on promoting and selling a product through messaging and campaigns. If you enjoy creativity and connecting with customers, product marketing could be a good fit.
  3. Project management is all about making sure projects run smoothly on time and within budget. If you have strong organizational skills and like leading teams, project management may be your best path.