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Femstreet focuses on guiding women in tech through leadership, sales, marketing, company culture, fundraising, and personal development. It includes insights on scaling businesses, navigating startup challenges, and emphasizes the significance of women's roles in leading organizations. The content blends practical strategies with discussions on industry trends and personal growth.

Leadership and Management Sales and Marketing Strategies Startup Fundraising and Growth Company Culture and Talent Retention Product Development and Market Fit Personal Development for Professionals Women in Tech and Leadership Industry Trends and Insights

The hottest Substack posts of Femstreet

And their main takeaways

Building a Business that Endures

8 implied HN points • 07 Mar 24
💼 Business Endurance Leadership Product Development Innovation Strategy
  1. Building an enduring company in 2024 involves iteratively testing ideas and speaking to customers before raising capital.
  2. An enduring business focuses on solving long-term problems, breaking down strategies into clear phases, and maintaining disciplined product development.
  3. To build an enduring company, prioritize people, product-market fit, and unit economics while embracing quick decision-making and continuous learning.

Building a sustainable company without running out of runway; The good, bad, and ugly of doing interim work; The art and science of Product Marketing

15 implied HN points • 21 Jan 24
💼 Business Entrepreneurship Marketing Leadership Career development Company Building
  1. Enduring company building is crucial for founders to balance pace, growth, and longevity.
  2. Product Marketing is the bridge between inspiration and practicality in an organization.
  3. Influence without authority is a vital skill for individuals at all levels in a company.

What it means to be an interim leader; Early stage Enterprise sales tactics; How to retain top talent

18 implied HN points • 07 Jan 24
💼 Business Leadership Sales Talent Management Open Source Communication
  1. Being an interim leader is like a guest star appearance in your favorite TV show.
  2. Early stage enterprise sales tactics include not having a VP of Sales in seed-stage startups and focusing on wedge strategies.
  3. Retaining top talent involves creating shared benefit quadrants to move the organization forward efficiently.

Lessons from going Multi-Product; Why positioning fails to make the jump from Marketing to Sales; How to get buy-in for your Marketing work internally

2 implied HN points • 03 Mar 24
💼 Business Marketing Product Development Sales Entrepreneurship Startups
  1. Embarking on multi-product development is like exploring new territory in business, offering growth opportunities but also requiring strategic decisions for success.
  2. Internal marketing is crucial for getting buy-in on marketing efforts within a company, ensuring that the value of marketing work is effectively communicated and understood.
  3. Pricing is a powerful tool for growth often overlooked by product teams, and running willingness-to-pay studies can provide valuable insights for sustainable business growth.
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How to create buy-in and move immovable things; To Interim CMO or not?; Ten commandments of consumer behaviour

7 implied HN points • 03 Dec 23
💼 Business Leadership Marketing Management Entrepreneurship Career development
  1. The '15% + 1 level' rule for creating buy-in and moving immovable things emphasizes thinking one level higher to get buy-in for ideas.
  2. The ten commandments of consumer behavior stress understanding human nature for successful product adoption and growth.
  3. Consider hiring an interim CMO as a low-risk, high-return option to build your leadership team effectively.

Hiring your first finance leader; How to map your funnel to improve your prospect experience; Breaking down common term sheet terms

9 implied HN points • 11 Jun 23
💼 Business Finance Leadership Marketing Startups Venture Capital
  1. Hiring your first finance leader involves picking the right profile for the evolving role.
  2. Mapping your marketing funnel is crucial for improving prospect experience and fixing leaks.
  3. Understanding common term sheet terms is essential for new founders and those starting in VC.

Empowering the CFO suite and B2B workflows

0 implied HN points • 24 Feb 24
💼 Business Finance Product Development Market Trends
  1. ERPs such as Netsuite are highly valued but struggle to meet evolving company needs, leading to gaps in automation and AI functionality.
  2. Mid-market companies face a lack of software tools seen at the enterprise level for accounting and cash flow management, showing a market gap for more sophisticated solutions.
  3. Companies building next-gen finance platforms with a focus on vertical challenges, orchestration layers, or fully-fledged ERPs have the potential to offer differentiated products and capture larger customer segments.