Big Tech • 515 implied HN points • 30 Jan 26
- Apple’s App Tracking Transparency effectively killed persistent cross-app identifiers like the IDFA for most users, so apps can no longer track individuals across apps without consent.
- Apple replaced that surveillance with privacy-preserving tools like SKAdNetwork and AdAttributionKit. These systems use verified Universal Links, crowd-anonymity thresholds, and delayed, aggregated postbacks so advertisers can measure performance and re-engage users without personal identifiers.
- Facebook’s SDK still runs in many apps but lost its ability to build individual behavioral profiles, forcing Meta to rely on probabilistic and aggregated measurement, while Apple’s own ad business has grown inside the new privacy guardrails.