Next Big Newsletter

Next Big Newsletter focuses on strategies for creating a profitable Substack enterprise. It covers practical guidance on increasing subscriber engagement, tailoring content, effectively leveraging Substack features, and continuously improving the subscription model to sustain and grow a paid readership base targeted at aspiring entrepreneurs.

Subscriber Engagement Content Strategy Email Marketing Techniques Subscription Model Optimization Audience Growth Strategies

The hottest Substack posts of Next Big Newsletter

And their main takeaways

Help potential Substack Subscribers catch up

20 implied HN points • 21 Mar 23

Potential Substack subscribers may struggle to catch up on your writing history and context.
Consider using the 'Pin Post' feature to guide potential subscribers with a map of your writing.
Pinned posts can highlight your best work or provide a guide for new readers.

How to find out what Substacks your subscribers are paying for

15 implied HN points • 03 Mar 23

Check your Substack dashboard's 'Subscribers' tab to see what your subscribers are paying for
Analyze the publications your subscribers are subscribed to for insights on content, pricing, structure, and more
Use subscriber information to tailor your content and strategy to meet their preferences

Ask for engagement from your readers

15 implied HN points • 28 Feb 23

💼 Business

Engage with your readers by asking for their input and feedback.
Include questions or suggestions in your post to prompt audience interaction.
Encourage likes and comments on your posts to increase engagement metrics and attract new readers.

Did you write today?

10 implied HN points • 16 Mar 23

🎨 Art & Illustration Writing Connection

Did you try to help and entertain your readers?
Did you make a meaningful connection with your audience?
Did you show up and honor yourself by writing today?

Opt out message on your Substack's Welcome Page: Help out your first time visitors

10 implied HN points • 13 Mar 23

🕹 Technology Substack Subscription Content Interaction

Consider improving the opt-out message on your Substack's Welcome Page to be more welcoming and informative.
Explore changing the default 'No thanks' link to something more engaging and helpful for visitors who are not ready to subscribe immediately.
Customize the opt-out message in your Substack settings to provide a better experience for your potential subscribers.

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Put the first "Subscribe button" in your post here

10 implied HN points • 12 Mar 23

💼 Business Marketing Entrepreneurship Writing Subscription Sales

Place the subscription button early in your post after the first emotional hook.
Asking for the sale right after engaging the reader increases the chances of them subscribing.
Identify the moment that captures the reader's interest and add the subscribe button for better results.

How to make part of a Substack article only for paid subscribers

10 implied HN points • 09 Mar 23

🕹 Technology Publishing

You can create paid content for Substack by inserting a paywall below your chosen line.
You cannot selectively hide parts of a post for subscribers; it's either all free or all paid.
One workaround is to duplicate your post, add exclusive content, and clearly mark it for subscribers.

Talk to your oldest active subscriber

10 implied HN points • 06 Mar 23

💼 Business Marketing Customer Relations Content creation

Talk to your oldest active subscriber to understand how your publication fits into their life
Email the active subscriber and invite them for a chat about their experience with your newsletter
Ask the subscriber how they discovered your newsletter, how they would describe it, and what they gain from it

Consider removing subscribers who no longer open your emails

10 implied HN points • 02 Mar 23

💼 Business Marketing Customer Relations Analytics

Consider removing subscribers who no longer open your emails to improve engagement rates.
Trimming your email list can make more resources available for engaged subscribers.
Removing inactive subscribers may lower your overall count but increase open rates.

Should You Automatically Paywall Your Substack Archives?

10 implied HN points • 01 Mar 23

💼 Business Subscription Content creation Marketing Monetization

Automatically paywalling your archive can increase the chance of gaining paying subscribers.
Setting automatic paywalls can be helpful for ensuring all posts are paywalled.
Consider potential downsides like limiting content visibility or hindering external sharing when setting automatic paywalls.

Tips on growing a Substack newsletter

10 implied HN points • 27 Feb 23

💼 Business Newsletter Growth Marketing Monetization Interviews

Look at similar publications and recommend them to grow your audience together.
Link your Substack newsletter on all your social media profiles to increase visibility.
Utilize Substack's embedded form on your website to make it easy for people to subscribe.

Sending a Substack post out and updating it after

5 implied HN points • 19 Mar 23

🕹 Technology Blogging Subscription Models

You can update a Substack post even after sending it out.
Your subscribers won't receive multiple emails for the updated post.
Adding a footnote to explain updates can make you look thorough and thoughtful.

Writing versus looking for subscribers

5 implied HN points • 15 Mar 23

Continuing to write helps you figure out what you're about.
Having more posts ready is better for new subscribers to engage with.
Substack values engagement and wants to see consistent value delivery.

Ask for the paid subscription

5 implied HN points • 07 Mar 23

💼 Business Monetization Sales Entrepreneurship

Don't be afraid to ask for paid subscriptions.
Be confident in your ask for support.
If nobody buys, try a different approach in the next post.

Crafting Your Substack Subscription Offer

5 implied HN points • 05 Mar 23

💼 Business Marketing Subscription Experiments

Craft your Substack subscription offer to be simple and clear for your readers
Focus on the core market desires of Health, Wealth, and Relationships when crafting your paid subscriber benefits
Experiment with different benefits to see what resonates with your audience and delivers value