The hottest Value Proposition Substack posts right now

And their main takeaways
Category
Top Business Topics

For Starters #36: Your Product's Atomic Unit of Value

For Starters • 19 implied HN points • 30 Oct 24
💼 Business Product Strategy Value Proposition Pricing Models Market fit
  1. Every product has an 'Atomic Unit of Value', which is the smallest measure showing how much value the product brings to a customer. Understanding this helps businesses know if their product is successful.
  2. To experience this value, customers need to access the product, use it, and get a positive result from it. Simply having a product isn't enough; real interactions and outcomes matter.
  3. Pricing strategies should encourage the creation of this value, rather than charging directly for it. This way, customers are motivated to use the product and realize its benefits.

For Starters #35: 3.5 Tips for Pricing

For Starters • 39 implied HN points • 18 Oct 24
💼 Business Pricing Strategy Value Proposition Customer Experience Marketing
  1. Pricing should highlight what makes your product special. If customers understand its unique value, they're more likely to use it.
  2. Help your customers see the benefits fast. Make onboarding smooth and ensure they quickly experience the product's value.
  3. Don't worry about making your product perfect before setting a price. Charge based on the value customers see now, not on what you want it to eventually be.

Increasing Prices Without Losing Your Current Clients

Tiny Empires • 24 implied HN points • 05 Feb 25
💼 Business Pricing Strategy Client Management Value Proposition Business Growth
  1. To increase prices without losing clients, focus on adding value first. People are willing to pay more if they see higher value in what you're offering.
  2. Create different service tiers to give clients options. This keeps current clients happy while attracting new ones to higher-priced services.
  3. Shift your conversation from what you deliver to what results your service provides. This way, clients understand the true worth of your services.
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2 qualities to differentiate yourself from other candidates

Austin's Analects • 0 implied HN points • 04 Nov 20
💼 Business Career development Competitive advantage Value Proposition
  1. Companies with a competitive advantage offer products that are valuable and unique. The same concept can apply to job applicants.
  2. To differentiate yourself in a job application, focus on being valuable by performing expected tasks and unique by engaging in activities outside expectations.
  3. Define the company's expectations, identify what makes you unique, and highlight those unique qualities to stand out from other candidates.