Startup Business Tips 🚀

Startup Business Tips 🚀 Substack provides actionable strategies and tactics to help B2B SaaS startups grow their revenue and customer base, focusing on Go-To-Market strategies, pricing, sales messaging, product demos, cold emailing, and ideal customer profiling. It targets SaaS founders, leaders, and VCs aiming for the €0 to €1 million ARR milestone.

Go-To-Market Strategies SaaS Pricing Strategies Sales and Marketing for Startups Product Development and Demos Customer Profiling and Segmentation Content and Social Media Marketing Lead Generation and Outreach Customer Retention and Expansion

Top posts of the year

And their main takeaways

The Ultimate Founder-Led LinkedIn Guide

73 implied HN points • 02 Feb 25
💼 Business Marketing Entrepreneurship Social media Branding SaaS
  1. A strong LinkedIn presence can help founders build their personal brand and authority, attracting more leads and opportunities. People want to engage with real people, not just logos.
  2. Creating valuable content and sharing personal stories can make you stand out on LinkedIn. It's essential to show your expertise while being authentic.
  3. Engaging with your audience regularly and responding to comments can improve visibility and build relationships. Active participation is key for success on the platform.

Ultimate Guide: How to get started with Google Ads for early-stage B2B SaaS startups

56 implied HN points • 03 Nov 24
💼 Business Marketing SaaS Advertising Growth Strategies Startups
  1. Start using Google Ads only after you have some initial traction and a clear understanding of your target audience. It's important to ensure your audience is actually searching for a solution like yours.
  2. Setting up proper tracking and conversion events is crucial. This helps you understand what's working and allows you to optimize your campaigns effectively.
  3. Focus on high-intent keywords and use structured campaigns for better performance. Target competitor keywords, product categories, and specific use cases to attract the right customers.

The 21 GTM Channels to grow your SaaS

56 implied HN points • 15 Dec 24
💼 Business Startups Marketing Sales Growth SaaS
  1. There are 21 different channels to grow your SaaS business. Some channels focus on direct interactions, while others rely on partnerships and external platforms.
  2. When choosing a channel, consider your product's complexity, market maturity, and your team's skills. Not every channel works for every product.
  3. It's important to engage with your customers through valuable content and be visible on social media to attract and retain them.

GTM Foundation: How SaaS Founders grow from €0 to €1M ARR (Part 2)

51 implied HN points • 15 Jun 25
💼 Business Marketing Startup Sales Finance Strategy
  1. Building a Go-To-Market (GTM) foundation is essential for growing a SaaS company from zero to one million in annual recurring revenue (ARR). This involves understanding your target market and developing proper strategies.
  2. GTM collaterals, like an effective homepage and sales deck, are vital tools for converting visitors into customers. They help communicate your value and guide potential buyers through their decision-making process.
  3. Choosing the right channels to reach your customers is crucial. Focus on a few primary channels first and gradually explore secondary options as you gain traction.
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9 tactics to get your first 50 SaaS customers in 2025

47 implied HN points • 19 Jan 25
💼 Business SaaS Marketing Sales Growth Strategy
  1. Networking can help you find your first SaaS customers. Reach out to people you know for introductions and referrals.
  2. Creating comparison and alternative pages on your website can attract customers in crowded markets. Show how your product stacks up against competitors.
  3. Understanding customer feedback is crucial. Ask customers how they heard about you and track why deals were lost to improve your sales process.

360° SaaS GTM assessment: 10 areas to diagnose your SaaS GTM health

47 implied HN points • 17 Nov 24
💼 Business SaaS Marketing Sales Growth Strategy
  1. Diagnosing your Go-To-Market (GTM) strategy is crucial for the success of your SaaS business. You need to have a clear plan before jumping into execution, or you might waste resources.
  2. Your GTM strategy should include elements like understanding your ideal customers, defining your market position, and creating clear messaging. This helps in attracting and converting potential clients effectively.
  3. Regularly reviewing both your GTM strategy and execution helps you identify what works and what doesn't. This way, you can adjust your tactics to improve performance and achieve your growth goals.

GTM Foundation: How SaaS Founders grow from €0 to €1M ARR (Part 1)

34 implied HN points • 01 Jun 25
💼 Business SaaS Marketing Sales Entrepreneurship Growth
  1. To grow from €0 to €1 million in annual recurring revenue, founders need to go through three stages: Hustle mode to find initial customers, Focus mode to identify the best-fit customers, and Expansion mode to scale further.
  2. A strong Go-to-Market (GTM) foundation is essential for success. This involves defining your Ideal Customer Profile, clear positioning of your product, and effective messaging to communicate what makes your product unique.
  3. Building the GTM foundation includes 10 key elements like pricing, sales strategy, and tracking systems, all of which help sustain growth and reach new milestones.