The Battle for Creators: YouTube vs. Tiktok vs. Instagram 117 implied HN points • 01 Feb 23 YouTube and TikTok are battling to capture different segments of the content creator market. Creators prefer ad revenue share as it requires less effort compared to other monetization methods like social commerce and fan pay. While TikTok and Instagram focus on alternative revenue streams, ad revenue share remains a key factor in retaining creators.
Why Creator Funds Have Failed 98 implied HN points • 17 Feb 23 💼 Business Creator Economy Monetization Product Design Creators look for meaningful, predictable, and achievable income streams to monetize their content. TikTok Creator Fund failed due to low payouts and unpredictable earnings tied to video views. Snap Spotlight Fund struggled with massive creator fatigue and burnout by tying payouts to daily top performers.
Half of TikTok's Playtime Will Come from Long-Form Content Consumption 19 implied HN points • 28 Feb 23 🕹 Technology Social media Content creation Digital marketing User engagement Half of TikTok's playtime will come from long-form content consumption within 12-24 months. Creators and brands with over 10K followers should focus on creating long-form content to stay relevant. Longer-form content on TikTok helps build stronger audience relationships and improves chances of monetization.
A Deep Dive Into Lemon8, ByteDance's New Social Commerce App That Could Challenge Instagram 1 HN point • 24 Feb 23 💼 Business E-commerce Market Analysis Consumer behavior Every social commerce platform must balance social and commerce aspects to succeed. Focusing on authentic content and community growth can lead to sustainable business outcomes. Decentralized content distribution platforms like RED can offer a unique value to users in comparison to centralized platforms.
Welcome to my Substack! 0 implied HN points • 01 Feb 23 Technological innovation is changing how content is created and consumed. Encouraging discussion and interaction leads to a more engaging experience. Having a lighthearted approach to industry topics can make the content more enjoyable.
Coming soon 0 implied HN points • 31 Jan 23 David Vasquez is launching a Substack soon. The Substack link is thisisdavidvasquez.substack.com. Subscribe to stay updated with David's posts.
Tucker Carlson & Twitter's Catch-22 Problem 0 implied HN points • 11 May 23 💼 Business Social media Advertising User engagement Tucker Carlson may choose Twitter over YouTube to avoid demonetization due to his content Elon Musk faces a catch-22 problem with Twitter wanting to attract advertisers but also give a platform to extreme voices Twitter needs to create value for users beyond advertising to support new business models like subscriptions