The Data Score • 59 implied HN points • 06 Feb 24
- The health of the US consumer in 2024 is complex, influenced by both tailwinds and headwinds, with different consumer cohorts showing varied spending behaviors.
- Low-income consumers are spending a higher percentage of their income on e-commerce, indicating potential shifts in spending habits influenced by factors like age demographics and value-seeking behavior.
- Analysis of specific industries like travel, home improvement, pet products, and fast fashion reveals changing consumer behaviors, highlighting trends such as a shift to home-related spending and considerations for subscription services like online streaming and pet supply shopping.