The hottest Digital Strategy Substack posts right now

And their main takeaways
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Top Business Topics

An inflection point for the Creator Economy

Simon Owens's Media Newsletter • 698 implied HN points • 11 Jun 25
💼 Business Media Advertising Economy Content creation Digital Strategy
  1. The Creator Economy is changing fast, with ads from creators expected to beat traditional media revenue soon. This means that creator-made content could start to look just like what we're used to from big media companies.
  2. There's a new trend in entertainment called microdramas, which are short, quick stories told in one-minute parts. They seem like silly fun, but they're drawing in big audiences and money.
  3. Publishers need to stop relying so much on Google for traffic because it's steadily decreasing. It's time for them to focus on building loyal audiences instead of chasing search engine rankings.

When hosting the world's most popular podcast is not enough

Simon Owens's Media Newsletter • 324 implied HN points • 18 Oct 24
🎙 Podcasts Media industry Subscriber growth Digital Strategy Audience engagement
  1. Alex Cooper is not just about hosting a popular podcast; she wants to build a whole media empire. Her ambition shows that success goes beyond just one project.
  2. The Boston Globe has successfully increased its digital revenue by having both free and paywalled content. This approach helps attract a wider audience while also generating income.
  3. Bloomberg Media is trying to keep its subscribers happy by launching a Weekend Edition. This shows how important it is for media companies to find new ways to engage their audience and reduce churn.

What happened in marketing: TikTok's last chance, ChatGPT hotline and LinkedIn's campaign manager makeover

The Social Juice • 31 implied HN points • 22 Dec 24
💼 Business Marketing Advertising Social media Consumer Trends Digital Strategy
  1. TikTok is facing potential bans as the US Supreme Court considers a case about it. Companies are trying to find ways to keep users engaged despite the uncertainty.
  2. ChatGPT has launched a hotline, allowing people to interact with AI in new ways, which could change customer service and support.
  3. Platforms like LinkedIn and Instagram are updating their features to help marketers better reach their audiences, including new ad tools and insights.

How Nominators on Medium Evaluate Stories for Boost (With Killer Insider Interview)

Kristina God's Online Writing Club • 479 implied HN points • 19 Aug 23
💼 Business Publishing Marketing Content creation Digital Strategy Media
  1. Medium's Boost Program helps writers get more views and earnings by promoting their stories to a wider audience.
  2. There are over 60 Boost Nominators on Medium who help select great stories to get a Boost.
  3. Nominators look for unique and insightful stories, not just those from popular writers, so having a small following doesn't stop you from being noticed.

📽️ 2 things and your Instagram Reel will GO VIRAL

Business & Marketing with Nika • 0 implied HN points • 21 Jul 24
💼 Business Marketing Social media Branding Content creation Digital Strategy
  1. To make your Instagram Reel go viral, focus on increasing the number of views. Keep your videos short and create a sense of curiosity that makes people want to watch again.
  2. Retention time is important too. Hold your viewers' attention by building tension in your video and revealing the main point at the end.
  3. Experiment with different ideas and learn from successful Reels. Being witty and creative can help your content stand out.
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✅ Monday briefing: Build back better, misinformation at COP26, African UK agency launch, budget pitches, digital data dump, death of the cookie, WaddsCon line-up, and more...

Wadds Inc. newsletter • 0 implied HN points • 08 Mar 21
💼 Business Media Marketing Public Relations Digital Strategy Events
  1. The 'Build Back Better' plan aims to promote economic growth by investing in infrastructure and skills. It's important for anyone looking to create investment strategies.
  2. There is a focus on combating misinformation related to climate change, especially leading up to important conferences like COP26. It shows how vital accurate information is for tackling big issues.
  3. Social media is growing, with more users in the UK than ever before. Platforms like YouTube, Facebook, and WhatsApp remain very popular among adults.