Fashion brands are exploring a relatable aesthetic called 'finished basement core' in their holiday campaigns.
The 'finished basement core' aesthetic involves taupe carpeting, beige rugs, sparse decoration, and oatmeal-colored themes, resembling the atmosphere of a suburban finished basement.
Returning to one's childhood home for the holidays may lead to a mix of emotions, from glamorous outfits to feeling humble in old, ill-fitting clothes kept at parents' house.
Etsy provides a unique, chaotic, and low-pressure environment for exploring vintage items.
Etsy allows for digital curation of items of interest, leading to a collection of unique finds separated from mainstream influence.
Despite the potential issues like bots and ad spam, the unpolished nature of Etsy fosters a sense of adventure and discovery in the world of online shopping.
IP brands focus on monetizing their intellectual property through various means like merchandising, partnerships, and experiences.
IP-focused retail brands position themselves at the intersection of fashion and popular culture, extending their brand beyond just products.
Strategic rules for IP brands include interstitial storytelling, generating anticipation, creating repeatable narrative anchors, building fandom, and leveraging licensing for brand expansion.
The Denver Broncos' 1997 uniform redesign was highly controversial and viewed as a game-changer in NFL uniform design.
Despite being a radical design, the Denver '97 uniform has had surprising longevity and is now one of the NFL's longest-serving uniform designs.
While the Broncos' 1997 uniform set influenced the world of college football, it hasn't had a significant impact on NFL uniform design in the long run.