The Sociology of Business

The Sociology of Business explores the intersection of changing societal values and business practices, focusing on trends in brand marketing, the influence of the Creative Class, and the significance of storytelling and cultural impact in corporate strategies. It provides insights into creative leadership, holistic brand management, and the evolution of fashion and menswear.

Brand Marketing Fashion Trends Business Strategy Creative Leadership Storytelling in Business Cultural Impact on Business Holistic Brand Management Intellectual Property and Branding

The hottest Substack posts of The Sociology of Business

And their main takeaways

What is next for collaborations?

737 implied HN points • 28 Oct 24
💼 Business Marketing Branding Collaborations Consumer behavior
  1. Brands are now combining different areas like food, art, and fashion to create unique experiences for customers. This helps them stand out and attract more attention.
  2. Collaborations allow brands to show their taste and connect with customers in a deeper way, almost like building a community around their identity.
  3. Creative directors play an important role in making brands culturally relevant by exploring new collaborations outside their core market, which helps them grow and stay appealing.

The age of SUPERCONTENT

957 implied HN points • 21 Oct 24
💼 Business Marketing Branding Content creation Digital Media Consumer behavior
  1. Brands are becoming content creators to engage a wider audience, not just their customers. They create fun and informative content to attract fans and observers.
  2. Today's successful content is often found in show business style, blending storytelling and entertainment across various platforms. This means brands are constantly producing engaging material that keeps their audience interested.
  3. Content is vital for a brand's success, often affecting how products are viewed and sold. Good content can help a brand stand out and become more discoverable, especially in a crowded market.

Guest post: Met Gala on Black Style: Superfine or Superflop?

378 implied HN points • 17 Oct 24
🪞 Fashion & Beauty Trends Events Branding Cultural impact Style
  1. Brand affinity helps create good feelings about a brand, but it’s important to also think about a brand's context in the world.
  2. Positionality means understanding how a brand is viewed based on its place in society and culture.
  3. For brands, the Met Gala can be a chance to blend excitement with deeper meaning by recognizing both connections and the bigger picture.

Cultural methodology

319 implied HN points • 07 Oct 24
🎭️ Culture Cultural Trends Brand Strategy Social Dynamics Consumer behavior
  1. There are two important steps in cultural research: first, discover and inform by understanding a company's business goals and existing materials. This helps create a clear strategy based on culture.
  2. The '4Cs' analysis looks at culture, category, company, and consumer to identify areas for growth and opportunity. It involves diving deep into market trends and understanding customer values.
  3. To effectively communicate a brand's purpose, businesses need to align their strategy with cultural influences and ensure it resonates with their audience.
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The age of functional maximalism

1575 implied HN points • 22 Jan 24
🪞 Fashion & Beauty Fashion
  1. The age of functional maximalism emphasizes bold statements and practical styles.
  2. Modularity and expression play a key role in this trend.
  3. Explore more about this trend and the analysis by subscribing to the author's content.

How brands make culture

1315 implied HN points • 15 Jan 24
💼 Business Marketing Entertainment Collaboration Brand Strategy
  1. Brand marketing has shifted from promoting products to making noise and cultural impact.
  2. Modern brand marketing focuses on entertainment, providing constant content and unique campaigns.
  3. Brands should engage existing fans, prioritize collaborations, and emphasize emotional connections over traditional promotion.

The menswear playbook

1136 implied HN points • 02 Jan 24
🪞 Fashion & Beauty Global Market Brand Strategy
  1. Menswear has experienced significant growth and innovation in the past decade, focusing on sophistication, luxury leisurewear, and reimagined workwear.
  2. The global men's apparel market generated $555.3 billion revenue in 2023, with casualwear like knitwear and sneakers driving much of the growth.
  3. Developing a strong menswear strategy involves aligning with brand vision, defining wear scenarios, and owning specific aesthetic pillars for the brand.

Nostalgia isn't enough

1096 implied HN points • 27 Nov 23
💼 Business Branding Marketing
  1. Nostalgia alone cannot revive a brand.
  2. Tapping into nostalgia is not a sufficient strategy for brand revival.
  3. Successful brand resurrection requires more than relying on past memories.

Why brand comes first

657 implied HN points • 29 Jan 24
💼 Business Brand Management Organizational Design Marketing Retail Product Design
  1. Short-term thinking in brand-building focuses on quick sales, leading to discount-dependency, while long-term prioritizes full-funnel strategy and brand desirability.
  2. Brand strategy goes beyond marketing, involving product design, retail, and cultural influence for modern retail success.
  3. Brand management emphasizes organizational cooperation, cultural awareness, and coordination across departments to renew brand perception and maintain relevance.

10 rules of IP brands

438 implied HN points • 02 Oct 23
💼 Business Branding Marketing Retail Intellectual Property Fashion
  1. IP brands focus on monetizing their intellectual property through various means like merchandising, partnerships, and experiences.
  2. IP-focused retail brands position themselves at the intersection of fashion and popular culture, extending their brand beyond just products.
  3. Strategic rules for IP brands include interstitial storytelling, generating anticipation, creating repeatable narrative anchors, building fandom, and leveraging licensing for brand expansion.

Pivot to quality

558 implied HN points • 13 Feb 23
💼 Business Strategy Marketing Analysis
  1. Pivot to quality is highlighted as a competitive strategy.
  2. The author discusses analyzing J.Crew's menswear and womenswear growth strategies.
  3. The post is for paid subscribers only.