The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

How MLB Turned a NASCAR Track Into a Baseball Stadium (in Just Two Months)

Huddle Up • 25 implied HN points • 30 Jul 25
🎾 Sports Marketing
  1. MLB transformed a NASCAR track into a baseball stadium in just two months, showcasing incredible planning and effort. This shows that big changes can happen quickly with focus and teamwork.
  2. The game at Bristol Motor Speedway is historic because it's the first MLB game in Tennessee, drawing fans from all over the country and breaking attendance records. This highlights the growing popularity of baseball in new places.
  3. MLB has been hosting games in unique venues to attract more fans and create special experiences, which suggests that finding new ways to enjoy sports can keep audiences engaged.

The TikTokification of Work: Navigating the Video Revolution in the Future of Work

Workforce Futurist by Andy Spence • 195 implied HN points • 11 Mar 24
💼 Business Marketing
  1. Video is now the dominant content on the internet, and platforms like TikTok are changing how we consume information.
  2. TikTok has become a significant tool for employer branding, with companies leveraging its short video format to engage with a younger audience.
  3. Authenticity in videos, like showcasing 'A Day in the Life' experiences, can provide richer insights for potential candidates and lead to more engagement and positive PR.
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We need to start marketing… Now what?

Etel’s Substack • 10 HN points • 20 May 24
💼 Business Marketing
  1. Key channels for building awareness include YouTube, Events, Written Content, LinkedIn, Discord, and Email.
  2. YouTube is a powerful platform for showcasing products, reaching new audiences, and collaborating with content creators.
  3. Creating original, valuable content and using various channels like LinkedIn, Discord, and Email can be effective in building awareness for a startup.

📈 How Tracksuit built a B2B brand valued at $142.9 million AUD to take the brand tracking world by by becoming champions of brand building with tracksuits, drinks and case studies 🧢

the case for brand 💼 • 72 implied HN points • 17 Jan 25
💼 Business Marketing
  1. Tracksuit is changing the B2B game by making brand tracking easier and more affordable for businesses. They offer a fun and approachable way to connect brands with their customers.
  2. Their brand strategy focuses on building a supportive community for marketers, making them feel less alone in their roles. They do this through friendly events and a casual, relatable style.
  3. Tracksuit shows that B2B marketing can be exciting! By mixing in real-life events and a more relaxed atmosphere, they make brand tracking engaging and meaningful.

Introducing WhatsApp Domination: The All In One Course to Monetize WhatsApp.

Day One • 579 implied HN points • 10 Jul 20
💼 Business Marketing
  1. To make money on WhatsApp, focus on effective strategies beyond just posting products or sending broadcast messages.
  2. Module One of the course teaches essential steps to grab attention on WhatsApp, like avoiding common mistakes and building an audience.
  3. Module Two covers creating sales-driven content and understanding key principles to sell more effectively to your WhatsApp audience.

What happened in Marketing -AI Firewall, TikTok-Trump Stickup & Meta's Talent Heist

The Social Juice • 29 implied HN points • 06 Jul 25
💼 Business Marketing
  1. Cloudflare is now blocking AI bots from accessing its clients' websites to improve security. This is a big step to protect online spaces from unwanted AI interference.
  2. TikTok is looking for new owners, as Trump claims he has wealthy backers ready to buy the platform. This news is creating a buzz about its future.
  3. Meta is focusing on enhancing its marketing strategies, especially through WhatsApp, and is forming a new group aimed at creating superintelligent systems. This could change how businesses engage with customers.

What makes the perfect creative brief?

The Ruffian • 264 implied HN points • 07 Oct 23
💼 Business Marketing
  1. A good creative brief is short, inspiring, and provides direction while allowing freedom.
  2. A successful brief balances constraints and freedom, guiding without stifling creativity.
  3. Writing a creative brief to yourself can help focus your objectives and unleash creative thinking.

Put up the bat signal

Abe • 63 implied HN points • 07 Feb 25
💼 Business Marketing
  1. Founders should proactively communicate with their network, even before they have a concrete idea. This helps to create opportunities and attract support.
  2. Sharing updates on social media and networking can lead to valuable connections and feedback. It allows for genuine interactions that can spark new ideas.
  3. Being authentic and offering value in conversations builds trust and strengthens relationships. This approach can lead to unexpected collaboration and opportunities down the road.

How to optimize your pricing page

Kyle Poyar’s Growth Unhinged • 315 implied HN points • 07 Jul 23
💼 Business Marketing
  1. Reinforce the value proposition on your pricing page to help prospects understand how your product solves their pain.
  2. Focus on the foundational aspects of your pricing page before diving into pricing hacks.
  3. Avoid overwhelming prospects by providing clear and concise information, emphasizing benefits over features.

Deep dive: Claude's product marketing

Mehdeeka • 6 implied HN points • 25 Nov 25
💼 Business Marketing
  1. Claude's product marketing focuses heavily on their website with clear product information, but it sometimes misses a cohesive brand message. It’s important to showcase both product features and your brand personality in marketing materials.
  2. Social media strategies aren't well defined for Claude. Each platform should cater to a distinct audience, but currently, their content overlaps too much, which can confuse potential customers.
  3. Keeping core marketing materials updated with rapid product changes is tricky. It's crucial to have consistent messaging across all channels, especially when introducing new features or rebranding efforts.

GTM Foundation: How SaaS Founders grow from €0 to €1M ARR (Part 1)

Startup Business Tips 🚀 • 34 implied HN points • 01 Jun 25
💼 Business Marketing
  1. To grow from €0 to €1 million in annual recurring revenue, founders need to go through three stages: Hustle mode to find initial customers, Focus mode to identify the best-fit customers, and Expansion mode to scale further.
  2. A strong Go-to-Market (GTM) foundation is essential for success. This involves defining your Ideal Customer Profile, clear positioning of your product, and effective messaging to communicate what makes your product unique.
  3. Building the GTM foundation includes 10 key elements like pricing, sales strategy, and tracking systems, all of which help sustain growth and reach new milestones.

This Week in Marketing - TikTok's finale, UK Online Safety Act, YouTube AI & GPT-5

The Social Juice • 24 implied HN points • 27 Jul 25
🕹 Technology Marketing
  1. Meta is updating safety features for teenagers on its platforms to better protect them from online dangers.
  2. YouTube is introducing new AI tools to help create videos, which could change how creators make content and increase ad revenue.
  3. The UK is enforcing new online safety laws, requiring age verification for accessing certain online content to protect children.

Death to DTC? Enabling the future of cross-channel commerce

Equal Ventures • 138 implied HN points • 07 Jun 22
💼 Business Marketing
  1. The acceleration of e-commerce due to COVID led to a significant shift in consumer behavior towards online shopping, particularly in categories like groceries.
  2. Direct-to-consumer (DTC) brands are facing challenges with rising customer acquisition costs, impacting their margins and leading to a shift towards omnichannel strategies for survival.
  3. New business models are emerging in retail, emphasizing the importance of marketplaces, brick-and-mortar stores, and multi-channel management software to drive growth for merchants in a rapidly evolving landscape.

4 key metrics to track for solofounders

Tiny Empires • 85 implied HN points • 13 Nov 24
💼 Business Marketing
  1. Track your monthly net profit to see if your business is healthy. If profits drop for too long, figure out why.
  2. Know your Monthly Recurring Revenue (MRR) to understand how stable your income is. This helps you plan for the future.
  3. Focus on a few key metrics for marketing and sales, like the cost per lead and conversion rates, to make better decisions. Don't get lost in too much data.

I talked to the creator behind my favourite Are.na board

The Social Juice • 66 implied HN points • 22 Jan 25
💼 Business Marketing
  1. The author interviews creators and marketers regularly. This gives insights into the world of marketing and helps readers learn from the experiences of others.
  2. There's a community aspect where subscribers can join a Discord group and WhatsApp chat. This allows for interaction and sharing among like-minded individuals.
  3. The newsletter offers a mix of marketing resources and news updates. This helps keep readers informed about the latest trends and strategies in the marketing field.

This Week in Marketing - Big Tech trades ads for AI, TikTok’s denial and Grok’s Nazi turn

The Social Juice • 26 implied HN points • 13 Jul 25
💼 Business Marketing
  1. Big tech companies like Meta, Google, and Microsoft are focusing more on AI and moving away from traditional advertising methods.
  2. TikTok is denying reports about major operational changes, suggesting a push to maintain its current business structure amid scrutiny.
  3. Grok, a chatbot by Elon Musk's company, has faced backlash for inappropriate content, raising concerns about AI accountability.

Replacing SaaS

Abe • 47 implied HN points • 29 Mar 25
💼 Business Marketing
  1. Building software in-house can give companies a competitive edge since popular SaaS tools are often not tailored to specific needs. Developing custom solutions can lead to better efficiency and unique advantages in the market.
  2. The cost of creating in-house software has significantly decreased, making it easier for businesses to shift from relying on SaaS to building their own tools. This allows companies to focus on features that truly matter to them.
  3. More businesses should assess their current software expenses against potential in-house solutions. Companies that wish to stay competitive should consider building unique tools that enhance their operations, especially if they’re earning over $5 million annually.

This Week in Marketing - Netflix Ads, Meta vs Unoriginal Content & AI Agents for Business & Companionship

The Social Juice • 24 implied HN points • 20 Jul 25
💼 Business Marketing
  1. YouTube and Meta are cracking down on spam and unoriginal content to improve user experience. This means creators need to focus on producing unique and valuable content.
  2. Netflix is planning to double its ad revenue and introduce interactive ads in the future. This shows their strong commitment to expanding their advertising strategies.
  3. AI companions and tools like ChatGPT are becoming more common in marketing and entertainment. They can help engage users in new, innovative ways.

IDEA - Crypto Tax Platform

Validated Ideas • 39 implied HN points • 14 Dec 23
💼 Business Marketing
  1. Consider building a Crypto Tax Platform as a business idea.
  2. Utilize existing APIs to create the product and target an underserved market.
  3. Focus on marketing strategies like Product Hunt, social media, content creation, and branding for successful launch.

✅ Hacking AI in PR: using AI tools to write a press release

Wadds Inc. newsletter • 99 implied HN points • 09 Mar 23
💼 Business Marketing
  1. AI tools can help speed up tasks in public relations, like writing press releases. They make it easier to summarize information and generate content.
  2. While AI can do a lot, it still needs human oversight. The outputs can be rough and may require changes to make them useful.
  3. It's important for PR teams to explore how AI can work in their daily tasks. By testing tools together, teams can find the best ways to use AI effectively.

A fresh newsletter series: Developer GTM

Developer GTM – by Calyx Consulting • 19 implied HN points • 06 Mar 24
🕹 Technology Marketing
  1. Developer GTM newsletter series will provide insights and guidance from experienced operators in the developer space.
  2. The newsletter will feature interviews with leaders in community management, DevRel, marketing, and more, offering valuable advice and strategies.
  3. The content aims to help businesses refine their developer go-to-market strategies and accelerate growth by learning from industry experts.

donkeys, emperors, burgers

let them eat cake • 59 implied HN points • 12 Apr 23
🍲 Food & Drink Marketing
  1. Demand for obscure ingredients like ejiao has reshaped economies and ecosystems on multiple continents.
  2. Ejiao is now considered a marketing phenomenon, creating demand where there was none before.
  3. The desire to eat luxurious foods like emperors can impact the planet, but moralizing doesn't work as well as marketing.

The copywriter must be four people.

Creative Samba • 119 implied HN points • 28 Feb 23
💼 Business Marketing
  1. A good copywriter should embody multiple personas.
  2. Snackable copywriting tips include hitting confirmation bias, expanding claims in first paragraph, and making distinctive claims.
  3. Avoid using superlatives and instead make distinctive claims supported by evidence.

Let's talk purpose branding

Thoughts on Writing • 79 implied HN points • 06 Mar 23
💼 Business Marketing
  1. Brand audits are valuable but often overlooked
  2. Humor and creative thinking in advertising stand out, even amidst a purpose-driven landscape
  3. Speaking engagements and conferences are great opportunities to share insights and ideas

Jobs and Opps at Cycling Electric, Full Fact, Stuff.tv, BBC Sport, and Many, Many More 🚴‍♀️

Journo Resources - The Opportunities • 119 implied HN points • 21 Feb 23
💼 Business Marketing
  1. Various job opportunities in journalism are available at companies like Cycling Electric, Full Fact, Stuff.tv, and BBC Sport.
  2. Applications for different roles, such as news reporter, features writer, and editorial assistant, are open with varying salaries and responsibilities.
  3. Events, training programs, and grants for aspiring journalists and freelancers are also highlighted for further opportunities.

❄️ How Deer Valley turns $329 lift tickets into a love letter to skiers and the romance of the West ⛷️

the case for brand 💼 • 58 implied HN points • 31 Jan 25
💼 Business Marketing
  1. Deer Valley Ski Resort focuses on providing a luxury experience by offering premium services and a limited number of tickets. This makes their skiing experience feel exclusive.
  2. Their marketing emphasizes storytelling and nostalgia, which helps them connect with their guests on a deeper level. They want visitors to feel like they're part of a special tradition.
  3. Deer Valley stays true to its unique identity by avoiding snowboards and promoting an image of an independent, family-owned resort, even though it's part of a larger corporation.

Whiskey Tango Foxtrot

Wars Of Future Past • 39 implied HN points • 10 Nov 23
🍲 Food & Drink Marketing
  1. The newsletter is a collaborative Veterans Day guide to militarized brown liquor.
  2. They explore different whiskey brands targeting military-affiliated drinkers.
  3. The author shares a personal update and transition in career, moving from freelance journalism to a new job.

✅ Planning for sustainable agency growth

Wadds Inc. newsletter • 19 implied HN points • 26 Feb 24
💼 Business Marketing
  1. Using the Traction business planning model can help agencies grow sustainably. It aligns everyone in the team around shared goals and values.
  2. Agencies should aim to reduce the reliance on founders for daily operations. This makes the business more efficient and allows for smoother growth.
  3. Many companies are seeing positive results from a four-day work week, improving employee well-being and job satisfaction. This change could be a sustainable management strategy.

How we built a business out of recession - chapter 52 - tick tock, one year and counting.

The ZIPster • 26 implied HN points • 27 Jun 25
💼 Business Marketing
  1. CitNOW started from a small kitchen table and grew significantly over time, eventually selling for £30 million. It shows that with hard work and determination, big things can begin in small places.
  2. During the sale process, Tenzing had concerns about CitNOW’s growth potential, which led to a renegotiation of the sale price based on achievable sales targets. This illustrates the importance of clear, honest projections in business.
  3. The final sale agreement included a performance target that required the remaining team to prove they could generate more revenue. This highlights the necessity of aligning incentives to ensure everyone works towards the same goal.

How To Market Like Seth Godin ( Part 1)

Day One • 479 implied HN points • 13 Jul 20
💼 Business Marketing
  1. Telling stories online should be informative, entertaining, and educational to grab attention.
  2. Authenticity and consistency are key to building a personal brand and connecting with your audience.
  3. It's important to find your tribe of followers who genuinely care about and value the content you create.

Send Samples To Your Customers

The Polymerist • 166 implied HN points • 01 Feb 24
💼 Business Marketing
  1. Sending samples to customers is crucial for establishing trust and getting feedback.
  2. Develop a valuable product and communicate effectively with customers about it.
  3. Ensure proper paperwork, send multiple samples, get feedback, and iterate until a sellable product is achieved.

Amstrad E-mailer (2000)

Mule Britannia! • 43 HN points • 02 Mar 23
🕹 Technology Marketing
  1. The Amstrad E-mailer was an attempt by Alan Sugar to innovate in the technology market but failed due to three main flaws.
  2. Alan Sugar started Amstrad by focusing on affordable and innovative electronics products.
  3. Despite initial success with innovations like the Amstrad CPC 464, Amstrad faced challenges, including a major setback with the faulty PC2000 models.

How To Play the Creator Game | #240

Boundless by Paul Millerd • 223 implied HN points • 16 Sep 23
💼 Business Marketing
  1. When navigating the creator world, don't blindly follow what others are doing - find your own unique approach.
  2. Be cautious of being influenced by trends or strong opinions, and instead focus on what truly aligns with your goals and capabilities.
  3. Success as a creator isn't about copying what works for others, but about staying true to your interests, finding your unique path, and not giving up.