The hottest Marketing Substack posts right now

And their main takeaways
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Top Technology Topics

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Mehdeeka • 1 implied HN point • 19 Apr 23
💼 Business Marketing
  1. Top notch landing pages are hyper focused on getting the visitor to do one specific thing with no distractions.
  2. Good landing pages have consistent messaging with the advertisement that led the visitor to the page.
  3. Creating unique landing pages for different ads is worth the effort for better results, even if it requires more work.

What Taylor Swift Can Teach Us About Business

Digital Native • 0 implied HN points • 16 Mar 23
💼 Business Marketing
  1. Great products revitalize and expand markets, like Taylor Swift did with country music to pop.
  2. Cultivating loyal communities and engaging with fans online is crucial for businesses, just as Taylor Swift did on Tumblr.
  3. Strong branding is a valuable moat for companies, as seen with Taylor Swift's well-defined brand that evolves with culture.
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80+ fresh jobs (From LinkedIn) to combat layoffs effectively 🌎 🚀

100 Tech Jobs Every Week 🌎 🚀 • 0 implied HN points • 17 Mar 23
💼 Business Marketing
  1. Over 80 fresh job opportunities from LinkedIn are shared weekly to help combat layoffs effectively.
  2. The jobs range from positions like Product Managers, Engineers, Designers, and Analysts at various reputable companies.
  3. The newsletter is free to subscribe and aims to make the job hunting process easier with curated tech and engineering job listings.

Why A Purple Cow Should Matter To You

Athena Scale • 0 implied HN points • 06 Apr 23
💼 Business Marketing
  1. Don't play it safe in a volatile environment. Be bold and create something amazing.
  2. Stand out by being unique and revolutionary, not average.
  3. In 2023, people are looking for what's different and not traditional; strive to be a 'Purple Cow'.

Profit-maximizing experimentation regimes

Simplicity is SOTA • 0 implied HN points • 24 Apr 23
💼 Business Marketing
  1. Experimentation regimes should focus on maximizing profit or a chosen metric, rather than blindly following traditional hypothesis testing rules.
  2. When designing experiments, prioritize actions that maximize profit, such as choosing sample size and treatment allocation strategically.
  3. Comparing the Test & Roll method with multi-armed bandits shows that both aim to maximize profit but have different complexities and decision-making structures.

Ask The Same Question

Product Lost by @hipcityreg • 0 implied HN points • 08 May 23
💼 Business Marketing
  1. The importance of asking the same question over a long period of time for true expansion.
  2. Consider the social consequences and legibility when posing the same question.
  3. By focusing on asking the same question with dedicated focus, real progress can be made in pushing boundaries.

How Notion Used Community to Scale to 20M+ Users

Digital Native • 0 implied HN points • 10 May 23
💼 Business Marketing
  1. Notion used community to scale to over 20 million users, proving the importance of leveraging community for growth.
  2. Community can be a versatile tool for startups, serving as both a marketing distribution channel and a source of product feedback.
  3. Building a strong community requires authenticity, relationship-building, and understanding different user preferences, and it can significantly impact product development.

ByteDance's Lemon8: The TikTok Parent Company's New Attempt to Capture Social Media Users in the US Market

China Story • 0 implied HN points • 11 May 23
💼 Business Marketing
  1. ByteDance launched Lemon8 to capture social media users in the US and UK markets.
  2. Lemon8 is influenced by Xiaohongshu in China and focuses on beauty, fashion, home, and store exploration.
  3. TikTok's parent company, ByteDance, uses its experience and creator base to promote Lemon8, connecting it with popular platforms like TikTok and Instagram.

Roast #25: Reflection on V3

thoughtfulcoffee • 0 implied HN points • 23 May 23
🍲 Food & Drink Marketing
  1. Roasting profiles were affected by changes in ambient temperature, leading to burnt roasts
  2. Small batch sizes caused extra work and inefficiency, planning to switch to larger batches
  3. Not cupping beans before purchase resulted in unusable 60 pounds of coffee, importance of quality control

Do Things That Don't Scale

Market-ed-it • 0 implied HN points • 02 Jun 23
💼 Business Marketing
  1. Focus on doing things that don't scale to stand out from competitors.
  2. Scalability is great, but ensure your approach cannot be easily replicated by others.
  3. Don't overlook essential non-scalable tasks like building a team, talking to customers, and reading feedback.

Finding Your Niche Market

Spilled Coffee • 0 implied HN points • 07 Jun 23
💼 Business Marketing
  1. Be a specialist, not a generalist in your niche market to stand out and build trust.
  2. Identify your target audience and create niche-related content to connect with them.
  3. Find your niche by focusing on your passion, skills, and common themes in your interests and associations.

Let's finally build a working B2B

Code Solo • 0 implied HN points • 11 Jun 23
🕹 Technology Marketing
  1. SaaS is appealing for solopreneurs because it can make money with fewer clients compared to B2C.
  2. Less customers mean less support work, a benefit for a business operated by one person.
  3. Finding a good niche is challenging in the SaaS industry, and competition can be intense.

I'll see myself out first

Mehdeeka • 0 implied HN points • 14 Jun 23
💼 Business Marketing
  1. Take breaks to maintain quality and avoid burnout.
  2. Consider career evaluation and what you want to ask for next year.
  3. Work on improving collaboration between marketing and sales teams for better results.

How to be good at content

Mehdeeka • 0 implied HN points • 31 May 23
💼 Business Marketing
  1. The key to good content is having something truly valuable or interesting to say.
  2. It's better to do nothing than to do a half-hearted job when it comes to content creation.
  3. To improve at writing or creating content, consume diverse content, identify what you like, and develop your own style.

客户群体不对，做什么都是错的

Yong’s Newsletter • 0 implied HN points • 11 Jul 23
💼 Business Marketing
  1. Identifying and targeting the correct target customer group is crucial for business success.
  2. Understanding customer needs and preferences is essential for delivering value and aligning products/services with the market.
  3. Iterative testing, learning from mistakes, and adapting to customer feedback are key for aligning products/services with the right target customer group.

The next thing...

One Thing at a Time • 0 implied HN points • 01 Aug 23
💼 Business Marketing
  1. Dave Cross reflects on business ideas and the importance of focusing on one project at a time to build a profitable business.
  2. He shares a list of potential projects he has in mind, discussing criteria for prioritization like revenue potential and speed of implementation.
  3. One of the projects he is considering is a mentorship book for people in software development, covering various aspects beyond coding.

Season 03 - Newsletter 03 --> 12 Resources to Hack your Product MBA

Product Hustle Stack Newsletter • 0 implied HN points • 07 Aug 23
💼 Business Marketing
  1. The recommended resources for a 12-month Product MBA course are diverse and cover foundational product management along with design, growth, and organizational navigation
  2. Key books in the list include 'Competing Against Luck' by Clay Christensen, 'Inspired' by Marty Cagan, and 'Good Strategy Bad Strategy' by Richard P. Rumelt
  3. The final month focuses on a comprehensive guide to key product management skills needed for success

Where UX and marketing cross over

Mehdeeka • 0 implied HN points • 07 Jun 23
🕹 Technology Marketing
  1. When making changes to website navigation, consider the impact on user experience and accessibility.
  2. Menu design options include basic lists, simple drop downs, mega menus, and full-screen menus.
  3. The complexity of a menu can affect conversion rates, with smaller menus potentially leading to a better CR.

👏 Microsoft with yet another AI product release.

superartificial • 0 implied HN points • 08 Mar 23
🕹 Technology Marketing
  1. Microsoft announced a new AI assistant called Dynamics 365 Copilot for various business applications.
  2. HubSpot released two new AI tools: ChatSpot and Content Assistant, for personalized marketing and sales processes.
  3. Microsoft and HubSpot are both investing in AI technology to enhance productivity and customer experience in different business sectors.