B2B SEO & Growth with Annika Helendi

Annika Helendi's Substack focuses on providing practical SEO and content marketing strategies for B2B SaaS businesses aiming to enhance lead generation and growth efficiently. It covers SEO foundational practices, content marketing innovations, leveraging new technologies like AI, and explores both strategic planning and execution tactics for maximizing online visibility and lead conversion.

SEO Strategies Content Marketing B2B SaaS Marketing Lead Generation AI and SEO Marketing Team Management Google Ads Outsourcing Content Creation Performance Tracking Conversion Optimization

The hottest Substack posts of B2B SEO & Growth with Annika Helendi

And their main takeaways

Perplexity AI Just Killed Google (Just Like Video Killed The Radio Star)

0 implied HN points • 10 Feb 24
🕹 Technology AI Search Engine Marketing Tools
  1. Perplexity AI offers direct answers with trusted sources, potentially replacing Google search for many users.
  2. Perplexity AI provides tools for focused searches, better data, and organization, assisting marketers with deep dives and project management.
  3. Consider the Pro plan for benefits like unlimited Copilot queries and enhanced file uploads, useful for in-depth marketing tasks and strategy development.
Get a weekly roundup of the best Substack posts, by hacker news affinity:

How To Confidently Outsource Content Writing: Guide, Cost, and Best Practices

0 implied HN points • 22 Nov 22
  1. Content outsourcing is a cost-effective way to scale content production without hiring in-house writers.
  2. Different types of platforms for outsourcing content have pros and cons, from easy onboarding to price variations.
  3. Outsourcing content creation requires defining goals, creating a content plan, selecting platforms, and reviewing and promoting the content.

Best SEO Content Writing Services That Won’t Make You Cry [2023]

0 implied HN points • 07 Nov 22
  1. SEO and content marketing need to be closely connected to create valuable content for Google and visitors.
  2. Using SEO content writing services can help scale the amount of content published each month and save time.
  3. Top SEO content writing services like SEMrush, Verblio, and SEOButler can be affordable options with varying quality levels.

Setting Up SEMrush for SEO-Focused Content Strategy Performance Tracking

0 implied HN points • 04 Aug 22
  1. Create a SEMrush account to start tracking performance for an SEO-focused content strategy.
  2. Add high-intent keywords to the Position Tracking feature and check progress weekly.
  3. Set clear SEO goals like ranking top keywords and publish relevant, high-value content to improve rankings.

Enterprise SaaS Generates High-Value Leads & 7-Figure Revenue with Killer Content

0 implied HN points • 16 Mar 22
  1. Enterprise SaaS used SEO-focused content to generate high-value leads and massive revenue growth.
  2. Competitor analysis and keyword research drove the content strategy, leading to first-page Google rankings in 6 months.
  3. This success stemmed from a market gap in SEO-driven content, showcasing the high ROI potential in enterprise content marketing.

AMA with Annika Helendi: A Deep Dive into SEO and Content Marketing

0 implied HN points • 25 Mar 22
  1. Being the first marketing hire at a startup is challenging but rewarding as you get to see the company grow.
  2. When launching a new product, focus on getting traction and communicating its value to an audience actively seeking a solution.
  3. Remote teams need results-focused management, asynchronous communication, and documented processes to thrive.

How To Write Money-Making SEO Content That Ranks In 2023 [3 Easy Steps]

0 implied HN points • 30 May 23
💼 Business SEO Content Marketing Revenue Generation
  1. Aligning your content with current SEO best practices can boost website traffic, increase conversions, and elevate your status as a successful marketer.
  2. SEO best practices tend to become outdated every 6 months due to Google algorithm updates, competition, and new tools on the market.
  3. To write SEO content that ranks, choose topics close to the buying decision, study Google's first-page articles, and add more value with longer articles, FAQs, and better sources.