The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

The Wild West of E-Commerce

Digital Native • 0 implied HN points • 21 Sep 23
💼 Business Marketing
  1. E-commerce is still in the early stages of digital transformation.
  2. Platforms like Klaviyo are crucial for powering e-commerce infrastructure.
  3. Innovation in commerce is focused on customer discovery, experience, and point of purchase.

How to get your first 1000 users in 100 days & your first $10k

Market Curve • 0 implied HN points • 25 Sep 23
💼 Business Marketing
  1. Focus on getting your first 1000 users and $10k by engaging with potential users through social listening, content marketing, and building in public.
  2. Personalize your approach by talking to your initial users, showing them your MVP, and creating an Inner Circle Group of early adopters.
  3. Continuously engage with users, gather feedback, and iterate on your product to reach milestones like a Product Hunt Launch and acquiring 1000 paying users.

How to get users for your SaaS via your landing page (even if you don’t have a product)

Market Curve • 0 implied HN points • 22 Sep 23
💼 Business Marketing
  1. Create a landing page to build a waitlist of users before having a product.
  2. Include key elements like sticky header, headline, product shots, problem statement, solution, benefits, and final CTA.
  3. Invest in strong copywriting on your landing page to effectively communicate value proposition, target pain points, and sell your solution.

How to reduce CAC Payback Period for your SaaS

Market Curve • 0 implied HN points • 31 Aug 23
💼 Business Marketing
  1. The CAC payback period is the time it takes for your user to pay back their acquisition cost.
  2. A shorter payback period leads to faster company growth; aim for 5-7 months.
  3. To reduce CAC payback period: test new acquisition channels, define revenue clearly, incentivize upfront payments, experiment with pricing models, focus on organic acquisition, and increase expansion revenue.
Get a weekly roundup of the best Substack posts, by hacker news affinity:

Your Next Business Can be Spontaneous

Jay's Data Stream • 0 implied HN points • 12 Oct 23
💼 Business Marketing
  1. Starting a business doesn't have to be meticulously planned - it can be spontaneous.
  2. Buying existing domains from auctions can help boost SEO and make ranking on Google easier.
  3. ShortForm's business model is successful because they cater to customers with money, have endless content marketing opportunities, and utilize generative AI.

Sarcasm Marketing 101

Market-ed-it • 0 implied HN points • 29 Oct 23
💼 Business Marketing
  1. Imagining Sarcasm Marketing as a new trend in the industry.
  2. Potential scenarios and humoristic examples of Sarcasm Marketing.
  3. Highlighting the importance of creativity and experimentation in marketing approaches.

A Startup's Guide to Direct Sales and Channel Sales

1517 Fund • 0 implied HN points • 18 Jul 23
💼 Business Marketing
  1. Direct sales involve selling to end customers without intermediaries, providing control over the sales process and customer relationships.
  2. Channel sales involve partnering with intermediaries for expanded market reach and cost-effective scalability, but it may lead to margin compression.
  3. Startups should carefully evaluate their unique needs and resources to choose between direct and channel sales, or consider hybrid approaches for a balance.

Birthday Special Offer

The Palindrome • 0 implied HN points • 05 Dec 23
💼 Business Marketing
  1. The Palindrome is offering a special birthday discount for annual subscriptions.
  2. You can get a 20% discount on your annual subscription and early access to a Mathematics of Machine Learning book.
  3. The offer is valid until December 31st. Email for early access to the book.

The Journey of Melanie Strong: From Nike to NEXT VENTŪRES– Recognizing Talent and Building Relationships

The Healthtech Initiative • 0 implied HN points • 31 Jan 24
💼 Business Marketing
  1. Melanie Strong's career journey showcases innovation and talent recognition in sports marketing.
  2. She transitioned from Nike to co-founding NEXT VENTŪRES with a focus on venture capital and healthcare innovation.
  3. Strong's leadership emphasizes embracing change, fostering authentic relationships, and driving industry-shaping innovations.

Founder and CEO of Hydrow

The Healthtech Initiative • 0 implied HN points • 20 Jul 23
💼 Business Marketing
  1. Hydrow aims to make rowing accessible to everyone, not just elite athletes.
  2. Hydrow uses technology to synchronize individual rowers and create a team rowing environment.
  3. Hydrow's success is attributed to top-tier talent, strategic partnerships, and innovative technology.

The January Sale Ends This Week!

The SEO MBA • 0 implied HN points • 30 Jan 24
💼 Business Marketing
  1. The January sale for SEO MBA courses ends tomorrow, with a 10% discount.
  2. Courses like Executive Presence and The Art of Client Management cater to senior level SEO professionals and agency SEOs respectively.
  3. Enroll now to improve your SEO skills and advance your career.

Hammerbarn

The Author Is Dumb • 0 implied HN points • 04 Feb 24
🎭️ Culture Marketing
  1. Bunnings rebranded as Hammerbarn to capitalize on Bluey's popularity.
  2. The event at Hammerbarn was chaotic with long lines and crowded aisles.
  3. Despite the crowded event, checkout at Hammerbarn was surprisingly quick.

Hustle and Grind

The Author Is Dumb • 0 implied HN points • 29 Oct 23
📚 Literature Marketing
  1. Selling a book involves more than just writing - it's also about marketing and positioning yourself
  2. Genre fiction dominates the market, making it challenging for unique books to stand out
  3. Authors, especially indie ones, need to run ads, get reviews, and constantly promote their work to gain traction

SaaS roast #1 - Dopt

Market Curve • 0 implied HN points • 15 Nov 23
💼 Business Marketing
  1. Landing page should have clear value proposition and concise messaging for target audience
  2. Product UX can be improved by including guides, walkthroughs, and clearer calls-to-action to help users navigate
  3. Focus on optimizing growth efforts for user acquisition and engagement, and consider refining activation metrics to enhance user experience

Why Webflow wins.

Market Curve • 0 implied HN points • 05 Feb 24
💼 Business Marketing
  1. Webflow's success stems from defining its core ICP early on.
  2. Webflow's strategic use of growth loops contributes to its success.
  3. Webflow's community-led growth approach is a key factor in its growth and success.

Finding the Next Klaviyo - USA and Indian Startups are Leading the Innovation in Ecommerce Automation

Golden Pineapple • 0 implied HN points • 09 Oct 23
💼 Business Marketing
  1. 70% of the fastest growing Marketing Automation and Customer Engagement platform startups are based out of USA and India
  2. Top 10 fastest growing e-commerce marketing automation companies include Elloe AI, Octane AI, and Akia
  3. About 60% of growing e-commerce marketing automation companies have more than a fifth of their staff in the Engineering department

December Summary

The Hive • 0 implied HN points • 02 Jan 24
💼 Business Marketing
  1. Pico update: MRR down, new subscribers down, visitor numbers stabilized.
  2. Screenshot to Code update: Revenue up, visitors up, planning to build a SaaS for recurring revenue.
  3. December: Working on building pieces for new project, took time off, now back to building and marketing.

November Summary

The Hive • 0 implied HN points • 15 Dec 23
💼 Business Marketing
  1. November saw a significant increase in visitors by 593%.
  2. Side project marketing may not always resonate with your main project's audience.
  3. Adding purchasable credits to a side project can quickly generate revenue.

September Summary

The Hive • 0 implied HN points • 05 Oct 23
💼 Business Marketing
  1. September saw an increase in MRR after going viral in May
  2. The Pico Creators Program was launched to incentivize users to create app templates
  3. October goals include increasing MRR, starting marketing efforts, and preparing for new features

Battle of the band branding

Mehdeeka • 0 implied HN points • 28 Sep 23
🎨 Art & Illustration Marketing
  1. Rebrands in the tech industry are significant projects that involve various opinions and risks.
  2. Musicians tend to have a more fluid approach to branding, often changing their visual identity between releases.
  3. Brands in various industries, including tech, can learn from the music industry to be more flexible and creative in their branding.

Bottom line, up top

Mehdeeka • 0 implied HN points • 10 May 23
🎨 Art & Illustration Marketing
  1. Content design involves designing content for effective communication based on defined user needs.
  2. Efficiency in writing, such as getting to the point quickly, is crucial for engaging content.
  3. Consideration of accessibility and inclusivity in content creation is vital for ensuring all users can benefit from the information.

You're invited to a sneak peek

Mehdeeka • 0 implied HN points • 28 Apr 23
💼 Business Marketing
  1. Mehdeeka Focus Network offers a dedicated hour per week for feedback and brainstorming
  2. The network ensures a safe space for sharing work without worrying about competition
  3. The commitment involves 1 hour per week for 6 weeks, focusing on professional development

You know what really shits me

Mehdeeka • 0 implied HN points • 12 Apr 23
💼 Business Marketing
  1. Starting a marketing strategy based only on what successful large brands do may not work for smaller businesses.
  2. Investing in SEO and organic search may not always bring in customers as expected, especially for companies with less than $10M ARR.
  3. To improve marketing effectiveness, consider looking at the strategy evolution of companies a step ahead and collecting feedback directly from customer-facing teams.

Just Launched: Join My Startup Experiment & Discover the Top 3 Startup Ideas for 2024!

startupsemail • 0 implied HN points • 27 Jan 24
💼 Business Marketing
  1. The newsletter shares 3 innovative startup ideas for 2024 with detailed solutions and target markets
  2. The author launched a startup called FootyFanatic based on one of the chosen ideas and will provide updates on growth experiments
  3. The newsletter also includes valuable growth insights and opportunities for startups to list or advertise their ventures