The SEO MBA

The SEO MBA blends search engine optimization (SEO) strategies with business and leadership skills, focusing on fostering executive presence among SEO professionals. It covers presenting SEO as a strategic business tool, aligning SEO with corporate strategy, and enhancing collaboration and communication with senior management and stakeholders.

SEO Strategy Business Leadership Executive Communication Presentation Techniques Strategic Marketing Professional Development Client Management Data Visualization

The hottest Substack posts of The SEO MBA

And their main takeaways

Look at your fish

13 implied HN points • 26 Jan 24
💼 Business SEO Customer Experience Leadership Stakeholders Workshop
  1. SEO and customer experience are now tightly linked, with enhancing customer experience being crucial for SEO success.
  2. Senior executives often overlook the impact of user behavior changes on SEO performance, leading to missed opportunities.
  3. Conducting collaborative workshops involving various stakeholders can help in evaluating and improving the customer experience on a website.

Exclusive January Offer: Save 10% on SEO MBA Courses Today

5 implied HN points • 02 Jan 24
💼 Business SEO Courses Personal Development Newsletter Management
  1. The importance of communicating the value of SEO to senior management will continue to grow in 2024.
  2. SEO MBA courses are offering a 10% discount until Jan 31st on two key courses: Executive Presence and The Art of Client Management.
  3. The SEO MBA newsletter will focus on delivering more quality content in 2024, with guest columns being opened up as well.

Input Metrics for SEO

32 implied HN points • 31 Mar 23
💼 Business SEO Metrics Investment Reporting Strategy
  1. SEO success depends on more than just the SEO team - it's a cross-functional effort.
  2. Use input metrics, not just output metrics, to drive buy-in for SEO programs.
  3. Choosing measurable input metrics and evolving them over time helps predict success and guide actions for SEO programs.

Good Slides Reduce Complexity

39 implied HN points • 02 Mar 21
  1. Every slide should have a single key point to focus the presentation
  2. Make slide titles tell a story to guide the audience through the presentation
  3. Use visuals to explain information, not just for decoration

Let's Never Talk About SEO Audits Again

22 implied HN points • 16 Feb 21
  1. Good strategies need a good story to be compelling and credible.
  2. Balancing ideas and details is crucial when presenting a strategy.
  3. Use human stories, data stories, and competitive stories to make your ideas compelling.
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Presenting to the CEO in 5 slides

21 implied HN points • 09 Feb 21
  1. When presenting to the CEO, focus on being concise, credible, and compelling.
  2. Keep your presentation concise with clear goals and key information upfront.
  3. Make sure your ideas are credible by providing evidence and addressing potential objections, and make them compelling by aligning with the CEO's priorities.

Welcome to the SEO MBA

16 implied HN points • 01 Feb 21
  1. Launching the SEO MBA, focused on business & leadership skills for SEOs
  2. Emphasizing the importance of executive presence for SEO professionals
  3. Developing an online course to teach consulting skills and executive presence

How to turn your agency into the “McKinsey of SEO”

11 implied HN points • 02 Apr 21
  1. Developing people is key - invest in talent development and continual training.
  2. Focus on delivery by understanding client's problems, taming complexity, and being close to the client.
  3. Marketing is crucial - attract senior leaders with actual thought leadership and ensure consultative sales.

Mindset Shifts for Strategic SEO

9 implied HN points • 05 May 21
  1. Shift focus from keyword research to total addressable market
  2. Move from fixing to continuously iterating and improving
  3. Transition from optimizing existing assets to creating new scalable ones

How to convince execs to care about SEO

8 implied HN points • 09 Jun 21
  1. Executives may not view SEO as a strategic growth channel, so education and advocacy are key.
  2. Presentations should focus on the importance of organic traffic, debunk misconceptions about SEO, and highlight the link between consumer experience and SEO.
  3. Advocate for SEO by aligning the level of investment with growth opportunities, showcasing pilot projects, and providing proof that competitors are investing in SEO.

The Visual Revolution in Knowledge Work

9 implied HN points • 18 Mar 21
  1. There's a shift in knowledge work from documents to canvases, with tools like Figma and Miro enabling collaborative and visual work.
  2. The visual revolution is changing the nature of design work, allowing non-designers like SEOs to have a seat at the design table and influence decisions.
  3. Canvas-based tools are essential for strategy work, providing a better way to see websites as experiences and enabling new forms of collaboration.

Let’s get rid of the SEO Legends (yes, we’re talking about charts)

9 implied HN points • 11 Mar 21
  1. Charts are easier to read when you label the lines directly instead of using a legend.
  2. When presenting data-heavy slides, answer three key questions: What am I looking at? What is the point? What's that!?
  3. The way you present data influences how people react to it, so focus on telling a clear story with your data.

The Uncanny Valley of SEO Strategy

4 implied HN points • 23 Feb 21
  1. Big ideas tend to be more appealing than small ones in business pitches.
  2. Pitch your SEO strategy as a big idea to get buy-in from senior executives.
  3. When presenting a strategy, consider the complete project requirements and timing of decision-making for better success.

Getting Buy-in Requires Executive Empathy

3 implied HN points • 22 Apr 21
  1. To get buy-in, empathize with executives and see things from their perspective.
  2. Align your SEO strategy with the company's overall strategy to gain support.
  3. In dealing with CEOs, focus on creating a coherent narrative that aligns with their vision.

Executive Presence for SEOs - beta course signup

1 implied HN point • 06 Apr 21
  1. The course 'Executive Presence for SEOs' aims to bridge the skill gap for mid and senior level SEO professionals in areas like creating compelling visions and working cross-functionally.
  2. The course will have a small cohort meeting weekly over 5 weeks to cover topics like SEO strategy, presentations, and collaboration.
  3. Participants who join the beta for $200 will provide feedback and get free access to the full course when it launches later this year.

The January Sale Ends This Week!

0 implied HN points • 30 Jan 24
💼 Business Marketing Education Sales
  1. The January sale for SEO MBA courses ends tomorrow, with a 10% discount.
  2. Courses like Executive Presence and The Art of Client Management cater to senior level SEO professionals and agency SEOs respectively.
  3. Enroll now to improve your SEO skills and advance your career.