The hottest Media industry Substack posts right now

And their main takeaways
Category
Top Business Topics

Monday briefing #4: agencies hiring, PR in a state, freelance recovery, faking LinkedIn influence, and more...

Wadds Inc. newsletter • 39 implied HN points • 20 Jul 20
💼 Business Marketing Public Relations Freelancing Social media Media industry
  1. There are many agencies hiring right now, offering great opportunities for those looking for new jobs in PR.
  2. Freelancers in the PR industry are seeing a comeback, with many reporting that their work is back to normal after the crisis.
  3. Some people are using tricks on LinkedIn to fake their influence, like forming groups to boost each other's posts, which can be misleading.

The Truthiness of Hasan Minhaj

Good Reason • 3 HN points • 28 Sep 23
🎭️ Culture Comedy Satire Entertainment Social Commentary Media industry
  1. Comedians often exaggerate and fabricate stories, but there are limits to how far they can go.
  2. Shows like 'The Daily Show' and 'The Colbert Report' used comedy to critique mainstream news media and promote intellectual discourse.
  3. There is a risk of catering to audience expectations and generating 'clapter' in comedy, leading to echo chambers and a focus on emotional truth over factual truth.

✅ Monday briefing: ESG opportunity, PR weak, bounce rate bounced, presenting data, hiding likes, considerate Twitter and more...

Wadds Inc. newsletter • 0 implied HN points • 10 May 21
💼 Business Public Relations Advertising Media industry Data Analytics Social media
  1. ESG stands for Environmental, Social, and Governance, and it's becoming important for public relations to focus on this. It helps businesses look at their impact on the planet and society.
  2. Bounce rate is replaced with engagement rate in Google Analytics. This new way of measuring shows how much users interact with your content, which is more helpful than just seeing if they leave a page.
  3. Instagram now lets users choose if they want to hide likes on their posts. This change is meant to help people feel less pressure about how many likes their content gets.

The Parasite Economy: An Upside for Creators

{grow} by Mark Schaefer • 0 implied HN points • 16 Oct 24
💼 Business Digital economy Content creation Media industry Entrepreneurship Marketing Strategies
  1. The Parasite Economy consists of big companies that profit from the creativity of others without contributing anything themselves. This includes platforms like Google and TikTok that make money off content created by users.
  2. Even though many creators feel taken advantage of, they can still succeed by focusing on building an audience instead of relying on direct income from their work. Giving away valuable content helps in gaining visibility.
  3. Creators can find diverse revenue streams outside traditional methods, like speaking engagements and coaching, allowing them to thrive in the digital landscape.