The hottest Sports Business Substack posts right now

And their main takeaways
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Why athletes like Cristiano Ronaldo and Max Verstappen are buying new private jets

Huddle Up • 23 implied HN points • 20 Feb 25
💼 Business Finance Economics Investments Sports Business Luxury goods
  1. Many athletes, like Cristiano Ronaldo and Max Verstappen, are buying private jets for convenience and comfort on their travels.
  2. Ronaldo's jet, often said to cost $70 million, was actually used and likely bought for much less — he may have even leased it instead.
  3. Private jets can save time and offer luxury, but it's important to understand the full costs, including operation and maintenance.

How The Buffalo Bills Are Utilizing Technology To Make An Outdoor Stadium Feel Like A Dome

Huddle Up • 41 implied HN points • 30 Dec 24
🎾 Sports Sports Business Technology Architecture Innovation
  1. The Buffalo Bills are using technology to enhance the game experience in their outdoor stadium. This means fans can enjoy the game with a feel similar to being in a dome.
  2. Stadium architecture has become very complex as teams look for new ways to earn money. They are doing this to prepare for changes in how people watch sports, especially with the decline of cable TV.
  3. Many sports teams are investing in their stadiums to create more than just a place to watch games. They want to make these venues destinations for entertainment and socializing.

Valuing Athlete Earning Potential? Tracking Arian Foster!

Musings on Markets • 0 implied HN points • 22 Oct 13
💼 Business Finance Investment Sports Business Valuation
  1. Investors can buy shares in an athlete's future earnings, like Arian Foster's, but they face a lot of risks. Injuries or poor performance can greatly affect how much money an athlete makes.
  2. Companies like Fantex manage these investments and take a cut of the earnings for expenses, meaning investors depend on dividends, which aren't guaranteed. The value of the shares can drop if the athlete doesn't perform well or gets injured.
  3. This type of investment is new and speculative, which means investors should be careful. The market for these shares is not well established yet, making it hard to sell them if you need to.

The market value of Tiger Woods

Musings on Markets • 0 implied HN points • 31 Dec 09
💼 Business Marketing Endorsements Economics Market Analysis Marketing Endorsements Valuation Sports Business
  1. Tiger Woods' recent scandals have caused the companies that sponsor him to lose a significant amount of market value, totaling between $10-$12 billion.
  2. Previous studies showed that celebrity endorsements can either boost or hurt a company's market value, depending on the athlete's public image.
  3. Companies need to carefully consider the risks of using celebrity endorsements, as a negative event can lead to serious reputation and financial damage.
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