Founders Confidential

Our names are Otto and Makoto. We're building a company called Arno and sharing what we learn.

The hottest Substack posts of Founders Confidential

And their main takeaways
51 HN points 28 Jul 24
  1. Start content marketing early because it takes a long time to build an audience. This way, you can also learn what your users really need.
  2. Target specific keywords in your SEO content. This helps your articles show up in search results and reach the right audience.
  3. Understand your users' experiences more deeply. Talking to them can give you valuable insights to improve your product.
19 implied HN points 15 May 24
  1. A freemium model helps reach people who might not afford services otherwise. It allows companies to assist those, like students in developing countries, who are pursuing their dreams.
  2. Offering free services creates a lot of positive word-of-mouth. When people see value in free offerings, they tell others, which brings in new customers.
  3. Having a strong free tier pushes companies to provide a great user experience. It shouldn’t be frustrating to use; instead, it should show enough value to encourage users to consider paid features.
0 implied HN points 19 Jun 24
  1. Don't ignore grumpy customers; instead, engage with them. They can provide useful feedback that helps improve your product.
  2. When customers express negative feelings, they often just want to be heard. Acknowledge their frustration and show that you care about their experience.
  3. Build a relationship with your critical users. Their feedback can turn them from unhappy customers into loyal advocates for your brand.
0 implied HN points 20 Apr 24
  1. To succeed with SEO, it's important to understand your audience and what they are searching for. Identify long-tail keywords with less competition to rank more easily.
  2. Creating high-quality, valuable content is key. Write articles that answer readers' questions and engage them, as this helps with both user trust and search rankings.
  3. Be patient, as SEO results take time. It might take several months for your articles to gain traction in Google search, but consistency in posting can lead to more visibility and domain authority.