The hottest User Acquisition Substack posts right now

Points programs in crypto can help users understand what actions are valued by projects. They give a clearer idea of how to earn potential tokens in the future.
While points might seem like a fun way to engage, some projects use them to delay actual token launches, which can leave users feeling tricked if no tokens ever come.
It's important for users to be strategic about participating in points programs. They should like the project or see clear ways to benefit, rather than just hoping for a future reward.

The founders turned an irritating manual process into a successful business by building an automated social listening tool.
The initial version of the product was developed in just two weeks using a combination of no-code tools.
User acquisition strategies included leveraging social media marketing, networking in marketing communities, and cold-outreach using their own product.

Monopoly GO seems to be a successful mobile game, generating significant revenue and downloads
The concept of profitability in free-to-play games can be complex, with various factors influencing true financial performance
There may be discrepancies in claims of profitability, as success in the game industry can be evaluated differently

Supercell's Brawl Stars has experienced a rare performance renaissance.
Top 10 Charts show the success of games like One Punch Man World and Hexa Sort.
Brawl Stars saw a significant revenue increase and performance surge over the past year.

Thoughtfully solve the cold start problem by implementing strategies like importing social graphs and pre-seeding content.
Distribution is crucial for rapid growth - leverage existing user bases for quick awareness and adoption.
Timing matters - launching your product at the right moment when competitors weaken can be strategic and impactful.

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Product-Led Growth focuses on building products that users love to experience and use.
PLG empowers users to discover value on their own, leading to faster growth, happier customers, and lower costs.
Key principles of PLG include prioritizing user experience, offering a freemium model, embracing virality, tracking data, focusing on value, and building communities.

Product-led user acquisition involves using your product to bring in more users.
Examples of product-led user acquisition strategies include word of mouth, invitations, and watermarks.
Utilizing integration, user-generated content, and side-project marketing are essential for effective SaaS growth.

Trello's growth from bootstrapped to a $425 million exit includes a masterclass in PLG, marketing, and branding.
Trello focused on creating a simple MVP, talking to users, and using Freemium, PLG, and growth loops for organic growth.
Their organic content marketing engine and community-led growth strategy, alongside building a memorable brand, were key elements in Trello's success.

To succeed with SEO, it's important to understand your audience and what they are searching for. Identify long-tail keywords with less competition to rank more easily.
Creating high-quality, valuable content is key. Write articles that answer readers' questions and engage them, as this helps with both user trust and search rankings.
Be patient, as SEO results take time. It might take several months for your articles to gain traction in Google search, but consistency in posting can lead to more visibility and domain authority.