The hottest User Acquisition Substack posts right now

And their main takeaways
Category
Top Technology Topics

🚪 How we built a social listening tool to scratch our own itch

No-Code Exits • 255 implied HN points • 19 Jan 24
🕹 Technology No-Code Tools User Acquisition Entrepreneurship
  1. The founders turned an irritating manual process into a successful business by building an automated social listening tool.
  2. The initial version of the product was developed in just two weeks using a combination of no-code tools.
  3. User acquisition strategies included leveraging social media marketing, networking in marketing communities, and cold-outreach using their own product.

Is Monopoly GO really "PROFITABLE"?

The GameMakers Letter • 137 implied HN points • 17 Jan 24
🕹 Technology Gaming User Acquisition Marketing Mobile Gaming Monetization
  1. Monopoly GO seems to be a successful mobile game, generating significant revenue and downloads
  2. The concept of profitability in free-to-play games can be complex, with various factors influencing true financial performance
  3. There may be discrepancies in claims of profitability, as success in the game industry can be evaluated differently

Product Led Growth, Explained!

Product Mindset's Newsletter • 21 implied HN points • 07 Jan 24
💼 Business Growth User Acquisition User engagement
  1. Product-Led Growth focuses on building products that users love to experience and use.
  2. PLG empowers users to discover value on their own, leading to faster growth, happier customers, and lower costs.
  3. Key principles of PLG include prioritizing user experience, offering a freemium model, embracing virality, tracking data, focusing on value, and building communities.
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From bootstrapped to a $425 million exit - The Trello story

Market Curve • 2 HN points • 26 Feb 24
💼 Business Entrepreneurship Marketing Growth Strategy User Acquisition
  1. Trello's growth from bootstrapped to a $425 million exit includes a masterclass in PLG, marketing, and branding.
  2. Trello focused on creating a simple MVP, talking to users, and using Freemium, PLG, and growth loops for organic growth.
  3. Their organic content marketing engine and community-led growth strategy, alongside building a memorable brand, were key elements in Trello's success.