The hottest Brand Marketing Substack posts right now

And their main takeaways

Category

Top Business Topics

New rules of brand marketing

The Sociology of Business • 2830 implied HN points • 08 Jan 24

💼 Business Brand Marketing Strategy Subscription

Brand marketing is back in favor with a new operating system
Author Ana Andjelic discusses new rules of brand marketing
The post is for paid subscribers only

Is HBO Behind "Mob Wife Aesthetic"?

Link in Bio • 904 implied HN points • 16 Jan 24

🎭️ Culture TV shows Social media Brand Marketing Influencers Entertainment

Brands can learn from TikTok content for entertainment and engagement.
Investigating the concept of 'Mob Wife Aesthetic' and a possible connection to HBO.
Value of well-crafted captions on social media for brand engagement.

Atelier Jolie, Coperni robots, and competing fashion growth scenarios

The Sociology of Business • 707 implied HN points • 30 May 23

🪞 Fashion & Beauty Luxury Fashion Craftsmanship Memes Brand Marketing

Massification is pushing luxury fashion towards craftsmanship and memes.
Extreme branding in fashion ranges from tame to camp.
This post is for paid subscribers only.

The Promise of The Browser (Company)

alohomora • 176 implied HN points • 13 Aug 23

🕹 Technology Browsers Brand Marketing User Interface Product Strategy

The Browser Company focuses on creating a user-friendly browser experience for all types of users, not just technical individuals.
The Browser Company aims to revolutionize browsing by creating an 'internet computer' experience that provides seamless access to online content across devices.
The Browser Company is strategically positioning itself to challenge browser market incumbents by leveraging branding, network economies, and switching costs.

Musings: Will Bud Light Sales Drop?

Boxcar Joe's Newsletter • 39 implied HN points • 17 Apr 23

💼 Business Market Analysis Brand Marketing

Bud Light has a specific marketing image as the 'American drink for average Americans'.
Low switching costs in the competitive light beer market may impact Bud Light sales negatively.
The high virality of online conversations and jokes could influence people against buying Bud Light.

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What's Happening; Consumer Brain rot, Meta's Chatbot launch + Ad News

The Social Juice • 12 implied HN points • 27 Sep 23

💼 Business Marketing Consumer behavior Social media Influencer Marketing Brand Marketing

Marketers should pay attention to consumer behavior changes and the rise of impulse purchases due to information overload.
TikTok's success in the US was driven by fast campaigns that targeted a wide audience and leveraged viral trends.
Consumers, especially Gen-Z and Millennials, show different behaviors on social media that marketers need to understand and adapt to.