Link in Bio

Link in Bio is a newsletter about working in social media, creating clever content, and making sure your boss never asks you to “go viral”.

The hottest Substack posts of Link in Bio

And their main takeaways

On Getting Older and Working in Social Media

923 implied HN points • 06 Feb 24

🎭️ Culture Social media Aging Career development Digital Content Mentorship

Age should not be a barrier in working in social media.
Embrace continuous learning and be open to new ideas.
Mentor and support young professionals in the social media industry.

My Favorite Content Calendar Template

1454 implied HN points • 09 Jan 24

💼 Business Marketing Social media Content creation

The post discusses a favorite content calendar template
Various trends, strategies, and posts are covered in the newsletter
The newsletter includes insights on brand launches, social media content, and influencer collaborations

The Person Behind @Elmo

1159 implied HN points • 18 Jan 24

🎭️ Culture Social media Interview Content creation

Social media managers speak on behalf of brands and have guidelines for maintaining the brand's voice.
The social strategy for managing accounts like Elmo's involves maintaining the character while engaging with fans in a relatable and joyful manner.
Creating social-first content for platforms like Instagram involves brainstorming, finalizing content, and working with production to bring concepts to life.

The Link in Bio Guide to Goal Setting

904 implied HN points • 25 Jan 24

💼 Business Goal setting Social media Metrics Strategy Reporting

Understand the difference between goals and intentions in social media strategy.
Set SMART goals - Specific, Measurable, Achievable, Relevant, Timely - for success.
Track, adjust, and report on goals regularly to drive social media progress.

Is HBO Behind "Mob Wife Aesthetic"?

904 implied HN points • 16 Jan 24

🎭️ Culture TV shows Social media Brand Marketing Influencers Entertainment

Brands can learn from TikTok content for entertainment and engagement.
Investigating the concept of 'Mob Wife Aesthetic' and a possible connection to HBO.
Value of well-crafted captions on social media for brand engagement.

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I Called 15 Liquor Stores to Ask About Josh Wine Sales

511 implied HN points • 23 Jan 24

🍲 Food & Drink Alcohol Influencers Podcasts

Realized the power of awareness marketing as a metric
Acknowledged the importance of putting oneself in the consumer's shoes
List of newsletter topics like liquor store calls and social media trends

Have you considered rizzing them up with a newsletter? 🤔

353 implied HN points • 30 Jan 24

💼 Business Marketing Influencers Brands Social media Advertising

Consider using newsletters to engage with your audience.
Brands pay influencers for marketing stunts, but does it work?
Social backlash influences the future of AI.

How PETA Builds Shock Into Their Social Strategy

176 implied HN points • 01 Feb 24

🎭️ Culture Social media Activism

PETA uses shock in their social media strategy to start conversations and bring awareness to animal issues.
Focus on emotion, relatable content, and clear goals in social media posts for causes.
Engage with audiences in multiple ways and be open to sharing content in any form to drive progress for the cause.