The hottest Influencer Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

The Suffocation Of Sézane

Total Rec • 7089 implied HN points • 29 Jun 24
🪞 Fashion & Beauty Influencer Marketing Customer Experience Financials
  1. Influencer marketing can often lead to consumer fatigue when reviews all lead to the same destination: an affiliate link.
  2. Sézane's marketing tactics, like frequent product drops and scarcity, can create urgency and a chaotic shopping experience for customers.
  3. Investor pressure can push brands to prioritize profit over customer satisfaction and potentially compromise on quality and ethics.

PC game discovery in China: how does it work?

The GameDiscoverCo newsletter • 196 implied HN points • 31 Jan 24
🕹 Technology Gaming Social media Market Trends Game Development Influencer Marketing
  1. In China, PC games are discovered through popular themes and genres like prison break planning and Wuxia-style RPGs.
  2. Key Chinese services for game discovery include platforms like Bilibili and Douyin, similar to YouTube and TikTok.
  3. Game developers can boost player engagement by giving away in-game cosmetics through personalized codes.
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Woodstock 1999: When Influencer Marketing Goes Wrong

Litverse • 259 implied HN points • 23 Sep 22
🎭️ Culture Influencer Marketing Music History Psychology Social media
  1. Influencer marketing, with its significant impact and reach, has become a prominent and desirable career option in today's world.
  2. Woodstock 1999 serves as a cautionary tale of how influencer marketing, choice of influencers, and audience dynamics can lead to disastrous outcomes.
  3. In the realm of influencers, the artists become as influenced by their own influence as everyone else, which can sometimes lead to issues of authenticity, growth, and perpetual self-actualization.

The Writers Strike is a Massive Opportunity for YouTube and Creators

Next in Media • 117 implied HN points • 19 May 23
💼 Business Media Influencer Marketing Content creation
  1. The TV writers are on strike, but certain creators like Emily Mariko and Jimmy Donaldson are still creating content.
  2. Marketers might start seeing these creators as viable alternatives once new episodes of popular TV shows run out.
  3. Creators like Mariko and Donaldson, along with their platforms, have a significant opportunity ahead of them during the writers' strike.

Under the Influence

Some Unpleasant Arithmetic • 7 implied HN points • 06 Dec 24
💼 Business Influencer Marketing Intellectual Property E-commerce
  1. Two influencers, known for the 'clean girl' style, are in a legal battle over copying each other's content. This shows how serious competition can get in the influencer world, especially when their livelihoods are at stake.
  2. The influencer economy is huge, worth about $250 billion, and many people dream of becoming influencers because of the lifestyle it can offer. However, it can be tough and not everyone makes good money.
  3. Financial influencers, or 'finfluencers', have a strong effect on young investors, sometimes leading them to make risky trades. This raises concerns about whether they are giving smart advice or just chasing thrills.

Twitch Bans Gambling [Finance Fridays]

Technology Made Simple • 39 implied HN points • 23 Sep 22
💼 Business Finance Regulations Influencer Marketing Risk management Tech Platforms
  1. Twitch banned unlicensed gambling on their platform which was a huge niche worth hundreds of millions, leading to a significant impact on the streaming community.
  2. The ban followed a major scam by a popular Twitch streamer that exposed concerns about minors and addicts being drawn to unregulated gambling sites.
  3. The decision by Twitch highlights the importance of regulations in online gambling, the risks associated with unregulated systems, and the societal impact of excessive gambling content consumption.

What's Happening; Consumer Brain rot, Meta's Chatbot launch + Ad News

The Social Juice • 12 implied HN points • 27 Sep 23
💼 Business Marketing Consumer behavior Social media Influencer Marketing Brand Marketing
  1. Marketers should pay attention to consumer behavior changes and the rise of impulse purchases due to information overload.
  2. TikTok's success in the US was driven by fast campaigns that targeted a wide audience and leveraged viral trends.
  3. Consumers, especially Gen-Z and Millennials, show different behaviors on social media that marketers need to understand and adapt to.

✅ Monday briefing: BBC backlash, influence business, PR measurement, SEO and earned media, AI feedback, GPT-4 launch, AI goes mainstream, AI and PR workflow, and more...

Wadds Inc. newsletter • 0 implied HN points • 13 Mar 23
💼 Business Public Relations Artificial Intelligence Influencer Marketing SEO
  1. Public relations is often unfairly blamed for a company's problems. An example of this is the backlash against the BBC, which highlights the challenges of managing public communication.
  2. There's a push for better measurement in public relations. Companies need to focus on engaging their audience rather than just counting media mentions.
  3. AI tools, like GPT-4, are becoming more mainstream and are being used in everyday tasks. This includes helping people write appeal letters or generating ideas, showing how AI is changing how we work.