The hottest Influencer Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

PC game discovery in China: how does it work?

The GameDiscoverCo newsletter • 196 implied HN points • 31 Jan 24
🕹 Technology Gaming Social media Market Trends Game Development Influencer Marketing
  1. In China, PC games are discovered through popular themes and genres like prison break planning and Wuxia-style RPGs.
  2. Key Chinese services for game discovery include platforms like Bilibili and Douyin, similar to YouTube and TikTok.
  3. Game developers can boost player engagement by giving away in-game cosmetics through personalized codes.
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Woodstock 1999: When Influencer Marketing Goes Wrong

Litverse • 259 implied HN points • 23 Sep 22
🎭️ Culture Influencer Marketing Music History Psychology Social media
  1. Influencer marketing, with its significant impact and reach, has become a prominent and desirable career option in today's world.
  2. Woodstock 1999 serves as a cautionary tale of how influencer marketing, choice of influencers, and audience dynamics can lead to disastrous outcomes.
  3. In the realm of influencers, the artists become as influenced by their own influence as everyone else, which can sometimes lead to issues of authenticity, growth, and perpetual self-actualization.

The Writers Strike is a Massive Opportunity for YouTube and Creators

Next in Media • 117 implied HN points • 19 May 23
💼 Business Media Influencer Marketing Content creation
  1. The TV writers are on strike, but certain creators like Emily Mariko and Jimmy Donaldson are still creating content.
  2. Marketers might start seeing these creators as viable alternatives once new episodes of popular TV shows run out.
  3. Creators like Mariko and Donaldson, along with their platforms, have a significant opportunity ahead of them during the writers' strike.

What's Happening; Consumer Brain rot, Meta's Chatbot launch + Ad News

The Social Juice • 12 implied HN points • 27 Sep 23
💼 Business Marketing Consumer behavior Social media Influencer Marketing Brand Marketing
  1. Marketers should pay attention to consumer behavior changes and the rise of impulse purchases due to information overload.
  2. TikTok's success in the US was driven by fast campaigns that targeted a wide audience and leveraged viral trends.
  3. Consumers, especially Gen-Z and Millennials, show different behaviors on social media that marketers need to understand and adapt to.

Twitch Bans Gambling [Finance Fridays]

Technology Made Simple • 39 implied HN points • 23 Sep 22
💼 Business Finance Regulations Influencer Marketing Risk management Tech Platforms
  1. Twitch banned unlicensed gambling on their platform which was a huge niche worth hundreds of millions, leading to a significant impact on the streaming community.
  2. The ban followed a major scam by a popular Twitch streamer that exposed concerns about minors and addicts being drawn to unregulated gambling sites.
  3. The decision by Twitch highlights the importance of regulations in online gambling, the risks associated with unregulated systems, and the societal impact of excessive gambling content consumption.