The hottest Category Design Substack posts right now

And their main takeaways

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Top Business Topics

The Best of Category Pirates 2023

Category Pirates • 845 implied HN points • 08 Jan 24

💼 Business Marketing Category Design Entrepreneurship Consumer behavior

Category Pirates focuses on creating and dominating new markets through radical ideas in mini-books.
In 2023, they covered topics like category strategy, marketing, and personal category design.
They plan to launch more educational content and courses, including a book on leveraging Creator Capital.

The 3 Marketing Metrics To Rule Them All [Part 3]

Category Pirates • 471 implied HN points • 10 Apr 23

💼 Business Marketing Investment Business Growth Market cap Category Design

Driving market capitalization for a growth company involves getting people to understand category potential.
Marketing grounded in Category Design helps create economic conditions for a company to win by creating new market categories.
Investors bet on a company's future potential, not just past performance, which relies heavily on understanding and driving the size and growth of its category.

Eric Yuan: The Rise Of Zoom

Category Pirates • 373 implied HN points • 13 Feb 23

💼 Business Entrepreneurship Technology Innovation Category Design Leadership

Eric Yuan, founder of Zoom, had a vision to make the world a better place through seamless communication.
Yuan's category design philosophy focused on prioritizing customer happiness and building a product that customers truly love.
Zoom's success in dominating the video conferencing market was attributed to Yuan's vision, tenacity, and focus on end-user satisfaction.

Sizing The Category Prize

Category Pirates • 255 implied HN points • 24 Apr 23

💼 Business Market Analysis Category Design Market Growth Valuation

When exploring a new category, focus on its potential future size, not just its past or present size.
Conducting a 'Size of Prize' analysis is crucial for understanding market potential and driving growth.
Running this analysis adds credibility, clarity, conviction, and accelerates outcomes, leading to increased market cap growth.

You're Invited: How to Frame, Name, & Claim a Category FREE Webinar

Category Pirates • 176 implied HN points • 15 Jun 23

💼 Business Category Design Webinar Workshop Market Strategy Book launch

Join a free webinar on how to Frame, Name, & Claim a Category on June 22, 2023.
Get practical tools and insights to create, dominate, and redefine markets through category design.
Receive an AI Worksheet as a bonus for attending the webinar, helping you apply category design principles effectively.

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