The hottest Category Design Substack posts right now

And their main takeaways
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The Best of Category Pirates 2023

Category Pirates • 845 implied HN points • 08 Jan 24
💼 Business Category Design
  1. Category Pirates focuses on creating and dominating new markets through radical ideas in mini-books.
  2. In 2023, they covered topics like category strategy, marketing, and personal category design.
  3. They plan to launch more educational content and courses, including a book on leveraging Creator Capital.

The 3 Marketing Metrics To Rule Them All [Part 3]

Category Pirates • 471 implied HN points • 10 Apr 23
💼 Business Category Design
  1. Driving market capitalization for a growth company involves getting people to understand category potential.
  2. Marketing grounded in Category Design helps create economic conditions for a company to win by creating new market categories.
  3. Investors bet on a company's future potential, not just past performance, which relies heavily on understanding and driving the size and growth of its category.

Eric Yuan: The Rise Of Zoom

Category Pirates • 373 implied HN points • 13 Feb 23
💼 Business Category Design
  1. Eric Yuan, founder of Zoom, had a vision to make the world a better place through seamless communication.
  2. Yuan's category design philosophy focused on prioritizing customer happiness and building a product that customers truly love.
  3. Zoom's success in dominating the video conferencing market was attributed to Yuan's vision, tenacity, and focus on end-user satisfaction.

Sizing The Category Prize

Category Pirates • 255 implied HN points • 24 Apr 23
💼 Business Category Design
  1. When exploring a new category, focus on its potential future size, not just its past or present size.
  2. Conducting a 'Size of Prize' analysis is crucial for understanding market potential and driving growth.
  3. Running this analysis adds credibility, clarity, conviction, and accelerates outcomes, leading to increased market cap growth.
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