The hottest Retention Substack posts right now

And their main takeaways

A guide for finding product-market fit in B2B

Lenny's Newsletter • 3793 implied HN points • 12 Sep 23

In B2B, it usually takes around two years to start feeling product-market fit.
Finding true product-market fit is a gradual process of continuous improvement and adaptation.
It is crucial to deeply understand and engage with customers early on to shape a successful product.

I bet you are doing product activation all wrong.

Elena's Growth Scoop • 1238 implied HN points • 05 Oct 23

💼 Business Monetization Retention Product Analytics

90% of monetization and retention problems come from incorrect product activation.
Activation involves taking a user from signing up to establishing a habit around your core value proposition.
Product activation consists of 3 steps: setup, aha, and habit loop.

Forming Habits To Improve Retention

Growth Croissant • 707 implied HN points • 08 Jun 23

💼 Business Retention Product Management Health & Wellness Engagement User Experience

Encouraging healthy habits through features like competitions, goal setting, and streaks can improve user retention.
Popular apps like Strava and Headspace use habit-forming features such as challenges and streaks to retain users.
Habit-forming features must be deeply ingrained in the product to have a meaningful impact on user experience and retention.

Connecting New Subscribers with Value

Growth Croissant • 786 implied HN points • 28 Apr 23

💼 Business Retention Onboarding Subscribers Engagement Revenue

Improving retention is crucial for growing revenue by increasing customer lifetime value.
Identifying valuable behavior and encouraging it through onboarding can boost retention.
Prioritize specific actions, avoid information overload, and make onboarding dynamic for continuous improvement.

Improving Retention Through the Power of Community

Growth Croissant • 628 implied HN points • 25 May 23

💼 Business Retention Community Building Audience engagement

Improve retention by focusing on growth tactics and better onboarding processes
Consider incorporating community-strengthening features like allowing customers to earn status badges
Utilize inside jokes as a unique way to deepen relationships with your audience and enhance loyalty

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Battling Payment Issues to Improve Retention

Growth Croissant • 491 implied HN points • 06 Jul 23

💼 Business Retention Subscribers Messaging Features

Payment failures can impact subscription retention significantly
Retry failed payments and notify subscribers to update their payment method to reduce involuntary cancellations
Consider additional tactics like storing multiple payment methods and optimizing retry schedules to further reduce payment failures

How To Improve Retention

Growth Croissant • 668 implied HN points • 14 Apr 23

💼 Business Retention Subscription Revenue Product Development

Segment subscribers by voluntary and involuntary cancels to improve retention.
Use tactics like special offers and downgrades in the cancel flow to reduce voluntary cancels.
Encourage annual plans to benefit from upfront cash and better retention.

Improving Retention with Audience Surveys

Growth Croissant • 452 implied HN points • 12 May 23

💼 Business Retention Surveys Feedback Audience Metrics

Improving retention by solving the customer's problem in a deeper way can have a noticeable impact on retention.
Focus on your core audience for a 10x improvement in solving their problem, even if it means neglecting parts of your audience for better problem-solving.
Running surveys, especially cancel surveys, can provide valuable feedback to enhance your product, understand audience needs, and improve retention.

The Ultimate Guide On Churn Reporting (And Its Technicalities) - Issue 138

Data Analysis Journal • 235 implied HN points • 05 Apr 23

💼 Business SaaS Retention Data Analysis

Churn rate increases during a recession.
Align on SaaS basics for measuring and reporting churn.
Common reactions to increased churn include recalculating budgets and blaming others.

Building a CLV Model for Ad-Based Businesses

Growth Croissant • 216 implied HN points • 10 Mar 23

💰 Finance Advertising Engagement Retention

Use CLV model to make strategic decisions in ad-based businesses.
Consider advertising revenue based on engagement for balance.
Balance revenue mix by providing value to paid and free subscribers.

Retention Analytics - the definitive guide

timo's substack • 176 implied HN points • 12 Mar 23

🕹 Technology Analytics Retention Data Analysis

Focus on retention rate, especially first-week retention for free users, as a key metric for product analytics
Retention analytics require solid user identification to track if users are returning and engaging with your product
Measure retention with cohorts to understand performance over time, highlighting improvements or decreases in user retention

Five levers to increase app users

A Bit Gamey • 13 implied HN points • 28 Jan 24

💼 Business Marketing User engagement Metrics Retention Product Development

Measure key metrics like visits, sign-ups, value realization, retention, and evangelists to drive app user growth
Focus on engaging visitors quickly as they might leave if the app is not easy to understand
Convert visitors into sign-ups and focus on understanding user demographics and motivations behind sign-ups

Attention Caplanites: School is Less Wasteful Than You Think!

a newsletter for infovores. • 65 HN points • 31 May 23

🚌 Education Critique Value Workplace Retention

Bryan Caplan's argument against education may not have strong evidence to support it, putting the burden of proof on Caplanites.
The sheepskin effect might not only be due to signaling but could have other explanations, suggesting the need for more scrutiny.
Schools not only signal intelligence but also teach conformity, which is valued by employers.

Use these 4 science-backed steps to make your SaaS sticky

Market Curve • 14 implied HN points • 01 Nov 23

🕹 Technology SaaS Retention Rewards

Triggers are important in forming habits for users.
User motivation and ability influence their actions.
Use rewards and investments to drive user retention.

The Employee Roadmap

Life Coaching Curriculum & Soft Skills for Leadership • 0 implied HN points • 08 Jan 24

💼 Business Leadership Organizational Culture Employee engagement Retention Productivity

By integrating key elements in the employee journey, organizations improve well-being, engagement, and retention.
Recruiting plays a crucial role in creating a positive workplace environment.
Offering a 7-day free trial can entice readers to subscribe for continuous access to valuable content.

Onboarding: Make Customers Love You Forever

Squirrel Squadron Substack • 0 implied HN points • 25 Oct 23

💼 Business Customer Relations Retention Technology

Customer retention can be as challenging as customer acquisition.
Donna Weber shares secrets to improve customer loyalty.
Technology can both help and hurt in creating customer loyalty.

How to optimize your activation rate for your SaaS

Market Curve • 0 implied HN points • 07 Nov 23

🕹 Technology User Experience Metrics Onboarding Retention

Activation rate is important for SaaS success.
Users need to experience core value for activation.
Ways to improve activation rate include simpler onboarding and gamifying the user experience.

Compound growth is the shit! Learn to grow before you go-go…

Venture Prose • 0 implied HN points • 29 Jul 16

💼 Business Entrepreneurship Startup Investing Retention Scalability

Compound growth is crucial, but customer retention is key to sustained success.
Once you find product-market fit and decent retention, focus on growing consistently.
Prepare for growth: mindset, organization, and the right team are essential for scaling successfully.

The Fantastic 4: Funnel, Model, Growth, Retention

Venture Prose • 0 implied HN points • 05 Sep 15

💼 Business Metrics Model Growth Retention Startups

Master the four sets of metrics: Funnel, Model, Growth, Retention for business success.
Understand and optimize your Funnel of conversion, focusing on each step's importance in the customer journey.
Focus on Compound Growth Rate for sustainable business growth and prioritize Retention metrics to ensure long-term customer satisfaction.