Simon Owens's Media Newsletter • 1097 implied HN points • 10 Jan 24
- Google traffic may not be as valuable as perceived, as it often results in low engagement and conversion rates.
- High-quality publishers can leverage brand recognition as a powerful tool to compete in search results dominated by AI-generated content.
- Building a strong personal brand in the Creator Economy can lead to burnout and lack of exit options, prompting some creators to launch companies separate from their personal brands.