The hottest Marketing Substack posts right now

And their main takeaways
Category
Top Technology Topics

Launching Yo! Focus - Vietnamese Coffee

Jay's Data Stream • 5 implied HN points • 06 Aug 23
💼 Business Marketing
  1. The product, Yo! Focus - Vietnamese Coffee, was created to provide focus without jitters.
  2. The launch challenges included post-launch blues and a shift to e-commerce.
  3. Key action items after the launch include getting customer feedback, optimizing website funnel, understanding unit economics, and starting Facebook ads.

A guide to the wedge marketing strategy - MKT1 Newsletter

MKT1 Newsletter • 3 implied HN points • 14 Mar 24
💼 Business Marketing
  1. Focus on using a wedge marketing approach to target a specific niche in the early stages of marketing to ensure personalized and valuable content for your audience.
  2. Consider the impact of whether your product is classified as vertical or horizontal on your marketing strategy, as this will influence how you select and expand from your initial wedge.
  3. As you scale and expand from your initial wedge, prioritize and tailor your marketing efforts for different audience segments to avoid spreading yourself too thin and losing resonance with your target markets.

Modern marketing looks a lot like…product?

MKT1 Newsletter • 5 implied HN points • 13 Jul 23
💼 Business Marketing
  1. Modern marketing is adapting by resembling product development, using new tools and technologies.
  2. Marketers in 2023 need to have a wide range of skills like audience expertise, design, data analysis, and modern martech.
  3. To succeed in modern marketing, focus on treating content as a product, leveraging modern martech tools, building high-converting websites, and measuring success beyond MQL goals.

The ABCs

Achee Alpha • 3 implied HN points • 24 Feb 24
💼 Business Marketing
  1. Focus on the foundations in marketing - Audience, Behavior, Content. These are the ABCs that matter most.
  2. Targeting the right audience is crucial. It's not about reaching everyone, but connecting with those who need your solution.
  3. Listen to your user's problems, understand their behavior, and create valuable content to attract and engage them.
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The Z-Axis

Tigerfeathers! • 4 implied HN points • 25 Oct 23
💼 Business Marketing
  1. In 1983, Nestl\u00e9 had to think outside the box to introduce Maggi Noodles to India, a market unfamiliar with instant noodles.
  2. The success of Maggi Noodles came from targeting children as the primary consumers and positioning the product as a snack, not a meal.
  3. Nestl\u00e9's innovative marketing strategies, like using hanging baskets in stores, played a crucial role in making Maggi a staple in Indian households.

How to market... your price?

Mehdeeka • 3 implied HN points • 21 Feb 24
💼 Business Marketing
  1. Positioning and displaying pricing on websites requires careful thought to avoid overwhelming visitors. Highlighting value propositions, using tier layouts effectively, and integrating FAQs can enhance clarity.
  2. Incorporating pricing details into sales materials like pitch decks and business case templates reinforces the value proposition and aids in presenting a clear investment summary to potential clients.
  3. For complex products, consider creating in-depth documents or web pages that outline proposed options with detailed inclusions, FAQs, and explanations to assist customers in making informed decisions.

Ask Who It's For

Tigerfeathers! • 4 implied HN points • 18 Oct 23
💼 Business Marketing
  1. Gary Dahl's success with the Pet Rock stemmed from targeting a specific audience that resonated with his product.
  2. Identifying a smallest viable audience is crucial for entrepreneurs and creators to tailor their offerings effectively.
  3. Rather than trying to appeal to everyone, focus on finding the right audience that is already interested in what you have to offer.

The Power of Micro Events and How to Host Them!

The Outlier • 6 implied HN points • 06 Mar 23
💼 Business Marketing
  1. Micro events can be powerful for making authentic connections and achieving business goals.
  2. Micro events work well online and offline, with benefits like niche engagement and personal connections.
  3. Planning a successful micro event involves simplicity, targeting the right audience, creating great content, building alliances, effective promotion, and having a backup plan.

#14 The Cost of Being the Default

Atomic Learnings • 6 implied HN points • 20 Feb 23
💼 Business Marketing
  1. Google pays billions to stay as the default search engine on various platforms.
  2. Google pays Apple, Samsung, and Mozilla to be their default search provider.
  3. Having a 93% market share is not just about being the best, but also about being the default.

Customer reviews: bop or flop?

Mehdeeka • 3 implied HN points • 01 Feb 24
💼 Business Marketing
  1. Reviews can be a powerful marketing tool for branding, pipeline growth, and higher conversions.
  2. To get more reviews, consider running campaigns, both by G2 and vendors, and use passive review strategies.
  3. Reviews have the most impact in the middle of the sales/marketing funnel and can be amplified across marketing assets like websites for increased trust and conversions.

Points of View - Customer & Marketer

Market-ed-it • 5 implied HN points • 08 Apr 23
💼 Business Marketing
  1. Predicting customer behavior is difficult and can be clouded by personal biases.
  2. Understanding and considering different Points of View (POVs) in marketing is crucial for successful campaigns.
  3. To become a thought leader, challenge conventional ideas and meet customers where they are, not where you are.

VOL 70: From X.com to Twitter - The Remarkable Evolution of Elon Musk's Unconventional Journey

MAP's Tech Newsletter. • 4 implied HN points • 08 Aug 23
💼 Business Marketing
  1. Elon Musk's career is a rollercoaster of innovation and unpredictability, from PayPal to SpaceX to Twitter.
  2. Musk disrupted traditional systems with PayPal, defied odds in space exploration with SpaceX, and led the electric vehicle revolution with Tesla.
  3. Musk's erratic behavior is both a strength and a challenge, showcasing his fearless innovation but also leading to controversies and scrutiny.

#38 Three Subtleties from the Busy Alleys of SaaS Growth

Organic SaaS Growth • 1 implied HN point • 03 Jan 25
💼 Business Marketing
  1. Different social media channels have unique behaviors and metrics. A post's success can be measured in various ways, and what works on one platform might not work on another.
  2. Gathering user feedback is important, but it's more effective to focus on deep conversations with a few specific users rather than trying to survey a large group.
  3. AI is helpful for refining and enhancing human-created content, but most successful posts still come from people. It's best to combine human creativity with AI support.

Crafting Your Substack Subscription Offer

Next Big Newsletter • 5 implied HN points • 05 Mar 23
💼 Business Marketing
  1. Craft your Substack subscription offer to be simple and clear for your readers
  2. Focus on the core market desires of Health, Wealth, and Relationships when crafting your paid subscriber benefits
  3. Experiment with different benefits to see what resonates with your audience and delivers value

#37 The definitive guide to SaaS funnels

Organic SaaS Growth • 1 implied HN point • 12 Dec 24
💼 Business Marketing
  1. SaaS funnels are key to making a business successful. They help you understand your customers and improve sales.
  2. A clear funnel can lead to steady growth and better marketing decisions. Without one, it’s tough to know where to focus your efforts.
  3. You can get help creating or improving your funnels. Having an expert audit your current system might boost your performance.

Interview with Chris Hexton, co-founder and CEO of Vero – marketing software for the modern data stack

nonamevc • 4 implied HN points • 05 Jun 23
💼 Business Marketing
  1. Vero Connect is designed for data-driven businesses to connect with user data effectively and efficiently.
  2. Vero focuses on being a valuable partner for businesses that require email marketing and marketing technology tools.
  3. Vero plans to merge its products to allow querying Snowflake for building audiences and automations.

My favorite ecosystem marketing programs

MKT1 Newsletter • 1 implied HN point • 02 Dec 24
💼 Business Marketing
  1. Ecosystem marketing will become more important as traditional marketing methods lose their effectiveness. It's a new way to grow by working alongside other companies.
  2. Successful programs should benefit everyone involved, including the companies and their audiences. They need to create shared value.
  3. These marketing programs should be tailored to fit the specific needs of a startup, not just copied from someone else. Thoughtful planning is key for success.

How to ensure that your data science team isn’t the bloated cost center ?

Build Startup In Public • 2 HN points • 15 Apr 24
💼 Business Marketing
  1. Data scientists should not just focus on algorithms. They need to understand the business to make a real impact.
  2. Data science can improve many areas of a business, like marketing and customer service. It's important to use their skills effectively.
  3. Hiring 'business' data scientists is crucial. Teams should look for candidates who can think beyond just data and algorithms.

Building in the long/short term as a small team

Mehdeeka • 3 implied HN points • 11 Oct 23
💼 Business Marketing
  1. Understand the business goals and integrate marketing into the overall strategy.
  2. Use a goal framework like OKRs to plan, track, and present your objectives.
  3. Balancing long and short term planning is about continual refinement and aligning with the company's overall goals.

Interview with the vampire (I mean, 🦇sales person🦇)

Mehdeeka • 2 implied HN points • 13 Mar 24
💼 Business Marketing
  1. Understanding your ideal customer and market segmentation is crucial in setting up an effective outbound sales motion.
  2. In outbound sales, incorporating multiple communication channels like calling, emailing, texting, LinkedIn messaging, voice messaging, and video can significantly increase conversion rates.
  3. Having a clear path for follow-up, being ready to pivot strategies, and testing various approaches are key to success in outbound sales.

The Pitch Deck Template

Venture Prose • 19 implied HN points • 04 Apr 17
💼 Business Marketing
  1. A pitch deck needs to be concise and to the point, with no more than 20 words and 3 main ideas per slide.
  2. The structure for an effective pitch deck includes sections like problem, product, market, data, story, and final.
  3. It's essential to tell a compelling story and showcase a clear business plan to engage your audience.

The ugly, unspoken truth of being VC funded

Mehdeeka • 3 implied HN points • 07 Sep 23
💼 Business Marketing
  1. Startups and VCs prioritize lowering marketing spend to increase revenue
  2. Marketers should focus on showcasing their impact and collaborating with other teams
  3. Think like a VC when evaluating marketing efforts, tying them to revenue and strategic metrics

Lessons from going Multi-Product; Why positioning fails to make the jump from Marketing to Sales; How to get buy-in for your Marketing work internally

Femstreet • 2 implied HN points • 03 Mar 24
💼 Business Marketing
  1. Embarking on multi-product development is like exploring new territory in business, offering growth opportunities but also requiring strategic decisions for success.
  2. Internal marketing is crucial for getting buy-in on marketing efforts within a company, ensuring that the value of marketing work is effectively communicated and understood.
  3. Pricing is a powerful tool for growth often overlooked by product teams, and running willingness-to-pay studies can provide valuable insights for sustainable business growth.

Mehdeeka is coming back

Mehdeeka • 4 implied HN points • 17 Mar 23
💼 Business Marketing
  1. Mehdeeka newsletter is making a comeback after a break due to changing roles.
  2. The first topic will be about websites and picking agencies.
  3. Newsletter also includes recommendations for Product Marketers and a hub of companies for best practices.

#29 A lean organic growth model for early-stage B2B SaaS

Organic SaaS Growth • 2 implied HN points • 23 Feb 24
💼 Business Marketing
  1. SaaS growth involves continuously increasing product engagement which covers various aspects like demos, signups, activation, and conversion to paid.
  2. The growth model for early-stage B2B SaaS comprises three layers: foundations, acquisition, and engagement, each with specific steps and strategies.
  3. To achieve sustainable growth, founders should focus on essential elements such as deep research, target market selection, MVP development, narrative creation, and customer support.

From bootstrapped to a $425 million exit - The Trello story

Market Curve • 2 HN points • 26 Feb 24
💼 Business Marketing
  1. Trello's growth from bootstrapped to a $425 million exit includes a masterclass in PLG, marketing, and branding.
  2. Trello focused on creating a simple MVP, talking to users, and using Freemium, PLG, and growth loops for organic growth.
  3. Their organic content marketing engine and community-led growth strategy, alongside building a memorable brand, were key elements in Trello's success.

🧩 Best Print on Demand Service To Make $1000/m on Etsy

Money Making Engineer (MME) Newsletter • 2 implied HN points • 20 Feb 24
💼 Business Marketing
  1. One successful Etsy shop combined art with print on demand generating $1.3 million in total revenue and 7.2k monthly sales.
  2. The key to success was monetizing art that anyone can create, focusing on what they were good at.
  3. To replicate success, think about combining two passions - like music and dogs, or travel and sports - to create niche products that resonate with buyers.

Affinity Marketing and the Latino American Fintech Opportunity

Chaos Engineering • 2 implied HN points • 29 Jan 24
💼 Business Marketing
  1. Affinity marketing involves targeting specific customer groups based on shared characteristics or interests.
  2. Hispanics in the US represent a large segment of the population, often working in labor-intensive jobs and having lower educational backgrounds and incomes.
  3. The Latino American fintech market presents an opportunity to provide financial services tailored to the needs of the Hispanic and Latino communities.