The hottest Search Engine Substack posts right now

And their main takeaways
Category
Top Technology Topics

How to Get Your Writing Featured on Google and Your Own Google Knowledge Panel

Kristina God's Online Writing Club • 1079 implied HN points • 20 Feb 24
🕹 Technology Search Engine Digital marketing Content creation Personal Branding Social media
  1. Getting a Google Knowledge Panel can help you be recognized as a writer. It acts like an online business card that gives information about you and your work.
  2. Creating a Knowledge Panel is not too hard, but keeping it updated takes effort. You need to actively educate Google about you and your work.
  3. Using different types of content like videos and images can make you more visible. Google looks for people who write and engage in various media.

For WIRED: Google's relentless search for answers

escape the algorithm • 179 implied HN points • 02 Aug 23
🕹 Technology Internet AI Search Engine
  1. Web crawling and search engines do not provide a comprehensive view of the internet, just like a travel itinerary may not cover all destinations
  2. Technology products can be seen as either Physicians, condensing information for quick answers, or Librarians, guiding towards deeper context and exploration
  3. Google's evolution shows a shift towards prioritizing the answer over just providing links, moving towards a more 'Physician' approach

HackerNews Ranking Algorithm: How would you have done it?

Vigneshwarar’s Newsletter • 181 HN points • 09 Apr 23
🕹 Technology Algorithms Ranking Discussion Search Engine Manipulation
  1. The current HackerNews ranking algorithm is based on a simple formula involving points, age, and a constant factor.
  2. Proposing a new approach called HackerRank that incorporates PageRank-like scoring for user profiles based on upvotes and takes flagging into account.
  3. Additional ideas for improving the ranking algorithm include considering user submission upvotes, reading time, and website reputation.

How to ARCHITECT a search engine like Google Search[System Design Sundays]

Technology Made Simple • 99 implied HN points • 29 Jan 23
🕹 Technology System Design Machine Learning Search Engine Software Engineering
  1. Design complex systems by layering multiple smaller solutions for better results instead of focusing on individually engineered tasks.
  2. Building a search engine like Google involves accommodating various types of search results like images, text, gifs, and videos while ensuring search quality.
  3. Handling the massive scale of data in Google's search engine system involves using semi-supervised labeling techniques to manage unlabeled data efficiently.
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YouTube teases new AI for creators.

superartificial • 19 implied HN points • 03 Mar 23
🕹 Technology AI Search Engine Operating System Artificial Intelligence Updates
  1. YouTube is teasing new AI tools for creators, including generative AI tools and a creation feature for recording Shorts.
  2. Microsoft is integrating its new AI-powered Bing search into the Windows 11 taskbar, along with a Bing chat feature.
  3. AI is becoming increasingly prominent in tech companies like YouTube and Microsoft, showcasing its importance for the future.

How Google Killed the Blogger

Pryor Questions • 6 HN points • 07 Feb 24
🕹 Technology SEO Content creation Search Engine Online presence
  1. Google's algorithm update prioritizes user-centric content, focusing on authenticity, expertise, and discouraging over-optimized strategies.
  2. The shift towards brand authority and user-generated content poses challenges for small businesses and independent content creators in ranking on Google.
  3. Video content, establishment of expertise, and a presence on various platforms are highlighted as essential strategies to adapt to the evolving SEO landscape.

The fault in Google's stars

Links I Would Gchat You If We Were Friends • 59 implied HN points • 25 Nov 20
🕹 Technology Search Engine SEO AI Data Analysis
  1. Google's star ratings for recipes in search results don't reflect the actual quality of the recipes, and sites can manipulate these ratings for more traffic.
  2. Recipe sites often rely on rich snippets and Google star ratings to attract clicks, leading to a lack of consistency and standardization in the ratings.
  3. Simply Recipes stood out with unusually high average ratings, raising suspicions about the authenticity of the ratings across popular food publications.

LLM Chronicles #5: GPT For Ecommerce Search Engine With Pinecone

Pratik’s Pakodas 🍿 • 8 implied HN points • 09 May 23
🕹 Technology ML Search Engine GPT Ecommerce Data science
  1. In certain scenarios, companies use 2 types of hybrid search: weighted scoring and filter and rerank, especially prevalent in e-commerce.
  2. GPT can be leveraged for query understanding to parse out complex queries and populate Elasticsearch/Solr with detected entities.
  3. Although using GPT-4 for this purpose may be costly and slow, training an open-source model like MPT-7B can be a more viable option.

Can Perplexity Improve Search Experience with LLMs?

Machine Economy Press • 3 implied HN points • 01 Dec 23
🕹 Technology AI Machine Learning Search Engine Generative AI Large Language Models
  1. Perplexity AI is working on improving search experience with large language models (LLMs).
  2. Their models offer real-time access to internet data and aim to provide accurate and up-to-date information.
  3. Perplexity's funding and partnerships with major companies like Amazon are crucial for their success and competitiveness in the search engine market.

Google Has No Chance but to Embed Bard into Search

Machine Economy Press • 2 implied HN points • 07 Apr 23
🕹 Technology AI Search Engine Artificial Intelligence Machine Learning
  1. Google plans on adding conversational A.I. features to its search engine due to competition from ChatGPT and the Generative A.I. industry.
  2. Google is behind in LLMs technology compared to other companies, like Microsoft with its partnership with OpenAI.
  3. The move to embed Bard into Google's search engine reflects the company's efforts to keep up with advancements in artificial intelligence.

Ta'n ga'i ba(`ng Google

Thái | Hacker | Kỹ sư tin tặc • 39 implied HN points • 25 Sep 07
🕹 Technology Hacking Search Engine Security Measures Internet Usage
  1. Be cautious about sharing personal information online, as skilled individuals can use social engineering techniques to gather detailed information about you.
  2. Utilize advanced Google search operators like 'site:' and 'filetype:' to refine your search results and find specific information within websites or file types.
  3. To protect yourself from being exploited through Google, learn about techniques like using a robots.txt file to control which parts of your website are indexed by search engines.

Either apocalyptic or amazing

Links I Would Gchat You If We Were Friends • 0 implied HN points • 18 Jun 14
🕹 Technology Internet Social media Search Engine Emoji
  1. The Internet gives us access to a lot of information, but it doesn't always encourage a deeper understanding or reflection.
  2. Despite claiming to prefer in-depth articles on serious topics, people often gravitate towards clickbait and lighter content.
  3. There's always room for more emoji - like jellyfish, cardigan, and popcorn - in our digital communications.

Perplexity AI Just Killed Google (Just Like Video Killed The Radio Star)

B2B SEO & Growth with Annika Helendi • 0 implied HN points • 10 Feb 24
🕹 Technology AI Search Engine Marketing Tools
  1. Perplexity AI offers direct answers with trusted sources, potentially replacing Google search for many users.
  2. Perplexity AI provides tools for focused searches, better data, and organization, assisting marketers with deep dives and project management.
  3. Consider the Pro plan for benefits like unlimited Copilot queries and enhanced file uploads, useful for in-depth marketing tasks and strategy development.

OpenAI to Launch a Brand-New Search Engine on May 9th! Should Google Worry?

AI Disruption • 0 implied HN points • 05 May 24
🕹 Technology AI Search Engine Competition Machine Learning Investment
  1. OpenAI is launching a new search engine to compete with Google, creating a potential challenge for Google's dominance in the search engine market.
  2. There are concerns about Google search such as too many ads, dead or outdated links, and limitations in understanding search context which could provide an opportunity for OpenAI's new search engine.
  3. Interest in AI-powered search is growing as demonstrated by the success of companies like Perplexity AI, indicating a shift in the search engine landscape.

baamboo

Thái | Hacker | Kỹ sư tin tặc • 0 implied HN points • 29 Mar 08
🕹 Technology Search Engine Database Programming Open Source
  1. Baamboo, a popular music search engine, surprisingly uses SQL full text search instead of Lucene, a common choice for search engines.
  2. Lucene offers fast indexing and storage performance, making it a preferred option for companies looking for scalable solutions beyond traditional relational databases.
  3. Implementing Lucene and its sub-projects like Nutch and Solr can provide powerful search capabilities, but requires expertise and effort in customization and operation.

Google Search Mania

Sector 6 | The Newsletter of AIM • 0 implied HN points • 02 Nov 23
🕹 Technology Search Engine AI Advertising Earnings Data Analytics
  1. Google is always trying to improve its search engine with new technology like generative AI, which helps make searches smarter and more useful.
  2. The company recently had a good quarter, making 11% more money than last year, mostly from ads related to its search services.
  3. With over $59 billion from advertising, it's clear that Google's search engine is still a major driver of its profits.

AI disclaimers and misinformation tools

Cosmos • 0 implied HN points • 20 Mar 24
🕹 Technology AI Misinformation Content creation Digital Platforms Search Engine
  1. YouTube creators can now label AI-generated content to enhance transparency with viewers and prevent misinformation.
  2. Meta is discontinuing the CrowdTangle tool used to detect misinformation, raising concerns ahead of the 2024 elections.
  3. India plays a significant role in Amazon Prime Video's global growth, with a high number of subscribers and engagement, focusing on diverse local content.

Searching for third-party details in a microservice architecture

Reflective Software Engineering • 0 implied HN points • 27 Oct 22
🕹 Technology Microservices Search Engine
  1. When developing a domain model, keep it concise with abstractions related to the problem being modeled. Consider how to handle search queries that involve third-party data not directly stored in the model.
  2. Avoid growing your domain model extensively to accommodate indirect relationships with third-party systems. This can lead to increased coupling, maintenance challenges, and data movements.
  3. Implement a solution using a CompositeKeywordProvider and asynchronous worker to fetch and manage keywords from various sources in a microservice architecture. Decouple keyword generation from data writing and searching, enabling a flexible and efficient search functionality.

*Cue cry-laughing emoji*

Links I Would Gchat You If We Were Friends • 0 implied HN points • 06 Jul 15
🕹 Technology Social media Search Engine Smartphones AI Internet
  1. Teenagers are using 9/11 in memes, possibly to give meaning to digital artifacts.
  2. Google is evolving beyond a search engine and making strides towards global domination.
  3. The upcoming election is being dubbed the 'selfie election,' indicating a shift in political engagement towards photo opportunities over traditional campaigning.